Blog For Marketing By Michael Senoff

Here’s a short consultation that I did with a gentleman named Cory. Cory currently sells two different Information Products over the Internet. He purchased my Audio Marketing System hoping that it would give him the solutions he needs to take his business to the next level. Although Cory’s two products are selling well, he wants to begin to create products that will give him profits of $100,000 or more per year.

Cory’s idea to make the big money is to develop a great back end sales strategy – perhaps a multimedia product that includes DVD/video. However, higher ticket back end products for his two current Information Products would be difficult because of the type of content they contain. With that in mind, he would like to begin to create different types Information Products in more competitive markets.

Listen as I advise Cory that, by augmenting his products with good audio, he could build more value into his current products or any new products that he develops. Further, it might be a good idea to build business opportunities into his products since business opportunities often command a higher price than mere information.

Here are eight topics that we discuss …

1. Creating audio from interviews with experts in the field that his product falls within. Included here are reasons why an expert would want to be interviewed in the first place.

2. How audio interviews could become a back end product or the increase the value and price of your front end product when audio is coupled with audio transcripts.

3. The transcripts themselves must become the major contribution to your sales copy.

4. Why niching your product can give you an advantage over your competitors.

5. Why people will pay more for a product that includes audio than for just an ebook.

6. How to develop the best questions to ask your experts during the interviews.

7. How to conduct the interview and be a good listener in order to maximize the content being presented.

8. Advice about how to create different niches for your products.

Cory is very concerned about sales copy and would like to know the strategy behind developing the best sales copy possible. You’ll hear some innovative ideas about how to actually use your audio to entice people into reading your sales letter. Additionally, learn the importance of doing your interviews before developing your copy – whether you hire a good copywriter or write the copy yourself.

Finally, you will hear the best strategies to maximize your back end sales if you do choose to offer back end products. Also, learn why asking your customer base what kinds of products they would like to have is of the utmost importance.

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets. 

 Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm

Like so many of my other listeners, Curtis was interested in the Allen Miller interview about making a great business out of buying and selling old trailer homes. Unfortunately, Allen never did create an information product about the trailer home opportunity. However, I advise Curtis that I have found an information course on the exact same business that he could obtain from me.

We discussed a few information product ideas that Curtis has. His ideas are sound and you’ll hear me give my best advice about ways to make his information products special and unique and why this is of the utmost importance.

One of Curtis’ other questions had been about my invisible ink pen manufacturing business opportunity. If you haven’t seen it yet on my web site or listened to the audios I have on the subject, you may want to take the time to absorb the information I have available. Like I advise Curtis, the market is still wide open and in this consultation you’ll hear more on the subject as well as some insider information about some new opportunities to sell thousands of these invisible ink pens.

Now comes the fun part! Earlier in the interview, Curtis and I were talking about some of the barbeque shows shown on television. Apparently, Curtis and I share a common passion for barbequing. All of this talk got me thinking about the creation of an information product containing interviews with up to twenty of the top barbeque “pit masters” and some of their best barbeque secrets.

Curtis loved the idea! You’ll hear my advice about ways to get interviews with the top pit masters, different methods to market and promote the product, and even some joint venture ideas that I came up with to work with Curtis on this mouth-watering opportunity. You’ll even hear a short audio at the end where Curtis updates me on his progress toward making this idea into a reality along with my advice about how to prepare for great interviews. As always, my advice can be applied to any information product so, if you want a fun audio to learn from, this would be the one for you!

For more information, go to http://www.hardtofindseminars.com/AudioclipsI.htm#Baby_Back_Ribs_Product_Idea.

Nido bought into a business opportunity with a company named Coastal Vacations and called me for advice about how to market his product. Coastal Vacations can be an MLM, but Nido paid $1,300 to become a distributor. He has the rights to sell vacations certificates for $6.95 a piece.

The certificate buyer can become of member of the Coastal Vacations club by booking one of several vacations at discount prices.

As a distributor, Nido’s responsibility is to sell the vacation certificates. He had some ideas for marketing the certificates to restaurants, schools, and businesses so that these organizations could perhaps give the certificates as gifts to employees or patrons.

However, it takes a lot of time and effort for Nido to do cold calling, book appointments if he’s lucky, and to explain the whole Coastal Vacations package. Additionally, there are back-end costs for Nido, such as a web site and all of those nice brochures about Coastal Vacations that he needs to buy to market his product.

As I explain to Nido, the vacation industry is huge and there are many, many places where people can get “free” vacations just like those offered by Coastal Vacations.

Listen as I advise Nido to sell enough of the certificates to cover his initial $1,300 investment and then to create his own information product – one that he has total control over. As we continue, I come up with an information product idea for Nido – interviewing the top ten or so distributors at Coastal Vacations! After preparing and packaging the audio interviews, sell sets to Coastal Vacations who would then sell the audio product to the thousands of current and prospective distributors, promoting the business opportunity.

Another option would be to produce the information product and put it on a web site as a download that people would pay for. I suggest a few more interesting marketing possibilities for Nido that he is very interested in pursuing.

I think that you will enjoy this consultation with Nido because the material about the creation and marketing of an information product can apply to any topic!

For more information, go to http://www.hardtofindseminars.com/AudioclipsI.htm#Nido_Vacation_Opps.