Blog For Marketing By Michael Senoff

You may have seen this interview on the first page of my site. But I have included it here for you the student of Audio Marketing Secrets. Why? Because this is the big picture and the strategy of my audio interview business. If you have not listened to this interview yet, do so at once.

Now lets get going…So why is this interview first. Am I some sort of egotistical, attention-seeking nerd? Do I love to just hear myself talk? Am I in love with the sound of my own voice? The answer is YES to all of the above. But I am also in love with you. You, the person who seeks a better life. You, who are willing to work and willing to sweat. I want to push you into doing more, being more, dreaming more and taking more action than ever before. I am in love with filling your mind with the promise and possibility of a better life. In this interview, I hope to accomplish all of the above.

It is a rare interview because I rarely grant interviews. I was being interviewed by Jim Peak from a marketing website. Jim interviews experts on marketing, advertising, and personal development. Similar to me, Jim offers his audio interviews for free. In November of 2006, Jim asked me to do an interview for his web site visitors. At first I said no. But Jim was persistent and finally won me over to his way of thinking. He was giving back to the world in an unselfish way through his work. Jim and I came to an agreement that I would grant him an interview. I agreed to prepare for and deliver my best live interview on the true inner workings of how I run and market my online web business, hardtofindseminars.com. I agreed to reveal and talk about anything Jim wanted to know. I agreed to hold nothing back. I agreed I would deliver content that I could charge thousands of dollars for. Some of this content you will not find anywhere on my site.

Learn what is waiting for you at hardtofindseminars.com. Learn the secrets that make my audio marketing business, product development, interviewing secrets and much more really work.

For more information, go to http://www.hardtofindseminars.com/Audioclips_Fast_Cash.htm.

Welcome to an update with Mark, a copywriter that I previously did a consultation with to advise him about some of the best ways to kick start his new copywriting business.

You will hear how Mark had, indeed, implemented some of the strategies that I had recommended – specifically about how to obtain clients using Ebay. Here’s what Mark did:

√ He researched Ebay for completed listings by category where the item did not sell. The categories that he has investigated thus far include cars, boats, real estate, trading cards, and some other big ticket items.

√ He developed a sales letter that he sent to these Ebay sellers. A copy of Mark’s sales letter is included in the transcription below.

√ He sent out between twenty and thirty of these sales letters to the unsuccessful Ebay sellers and received a 10% response (not bad for a start!).

He believes that he may be able to strike a deal to re-write one of his respondent’s Ebay ads with his copywriting skills.

The great part about Mark’s new venture is that it took him less than an hour to send out all of his sales letters! He admits that this type of sales approach is much easier than approaching businesses cold. He also admits that Ebay has so many auctions that he could never even scratch the surface of all of the closed, unsuccessful auctions that he could approach (Hint: Some copywriting competition wouldn’t hurt Mark!).

In our conversation, Mark says that he needs to develop more of a solid system to research and follow through with potential clients. You will hear me suggest that he look into implementing the HMA System’s Opportunity Analysis into his sales letter and follow through phases.

I send him links to specific interviews and consultations on my web site dealing with Opportunity Analyses. If used, the Opportunity Analysis would provide a proven methodology to help his potential clients to grow their businesses or sell their big ticket items. It might also open opportunities for Mark to do more marketing for his clients – not just copywriting – because it would entrench Mark in his potential clients’ businesses.

Stay tuned for more updates on Mark and his success with his new copywriting business!

For more information, go to http://www.hardtofindseminars.com/Copywriting.html.