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Archive for the ‘Marketing Consulting’ Category

Shawshank Redemption Of The Marketing Consulting Game . . .

By senoff.michael@gmail.com On August 25, 2016 No Comments

This is good.

It’s an interview with prospect for my HMA Marketing consultant system.

Kory was hating the way he was doing his consulting biz even though he was getting huge consulting fees.

He describes a dark side of the consulting biz you won’t hear from other consulting offers.

It’s a common problem not revealed much until now.

Here’s how the story unfolds.

It was years ago.

I am minding my own business and I see this e-mail below from Kory roll into my in box.

—–Original Message—–
From: Kory B
Sent: Saturday, 10:24 PM
To: Michael Senoff

Subject: Re: Kory how is it going ?

Hi Michael,

I was actually thinking a lot about you and the HMA marketing consulting opportunity this evening, so maybe it’s the timing of your email that’s got me writing.

Here’s how it’s going…

For the last 8 years I’ve been a “marketing consultant”.

More accurately, I end up implementing everything a company needs to get their marketing off the ground from copy to websites to graphic design to video production to database management and coordinating all the moving pieces.

I’ve been selling for 20 years.

I have worked on websites for fortune 500 companies, learned how to program databases and manage large projects, and have been following Jay Abraham and Dan Kennedy and all the marketing guru’s since 1997.

I’ve never had a problem getting clients.

My problem has been getting the work done once I start and under charging for my services (Started out charging $3,000 8 years ago.

The last 3 clients have been $30,000 up front plus a % of increased sales, and that was still under-charging for the amount of work I end up doing).

I also take on too many projects at once and get way wrapped up trying to “save” my clients businesses or doing extra work for no charge because they can’t afford to pay for what needs to happen.

Anyway – after 8 years I decided none of it was working.

I wasn’t happy.

I knew I created all of it from my choices along the way and that I had to un-create the situation.

I got sick 3 weeks ago and ended up in bed for almost a month thinking about all the important things in life.

Now that I’m back on my feet I made some changes.

This week I fired all my clients (walked away from substantial royalty income) and decided to simplify my life.

My focus is now on copywriting – something I’ve been working on for 5 years – and also (curiously) the HMA system is regularly in my thoughts.

I’ve been following your stuff for about 4 years now and am constantly tempted to sign up because of the simplicity of the system.

It has clear expectations, clear budgets, well defined projects and a FINISH LINE to look forward to.

I hope everything is well with you and that you are on track to reaching your goals this year.

I’ve seen how consistent you are about moving forward with your business and you deserve all the success you can handle.

Best regards,

Kory

—————————-

I called Kory and asked for an interview.

It’s the dark side of marketing consulting not revealed until now.

If you want to hear this interview, replay back to this link.

PS. Kory is a hell of a sales person and in this interview he reveals one simple question that he would ask owners of businesses that got him appointments like magic.

He told me as awkward as it was he would just ask this one question and shut his mouth and clients would invite him in to talk more.

PS. You can fly and now ALL you need to do is text me at 858-692-9461

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of

http://www.myfirsthmaclient.com

The world’s leading free digital consulting audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.



Pheasant Burritos Don’t Pay The Bills . . .

By senoff.michael@gmail.com On November 20, 2015 No Comments

How to write a rambling email.

Lets get started.

After I dropped my son off at a friend’s home in La Jolla, I had to go to Costco to pick up some but whipes and a case of Nai Antioxidant Infusion drinks.

Each 18 ounce drink has only 10 calories and they taste Greaaaaat.

They also take the edge off on Hungry when you want to gorge out on Pita Chips and Pasta.

So if you’re ever hungry for something you don’t want to eat, I suggest you high tail it down to Costco to grab you some while they’re still on sale.

Anyway, I called my buddy from the parking lot while waiting for a parking space to see if he was going to be slumming free samples on the runway.

He was not.

He was dog walking his two dogs and a new dog named Marcus at Fiesta Island.

The owner of the new dog had gone on a hunting trip.

I asked him if he’s going to be making 100 bucks per day for dog sitting Marcus.

And he says . . .

“I don’t know, we’ll see what happens”.

I asked him, “who dictate your price, you or him?”

He told me the owner of the dog may be bringing him back some pheasant burritos.

I laughed and replied with the classic headline of this email . . .

Pheasant Burritos Don’t Pay The Bills . . .

And the lesson here is . . .

YOU are the boss!

If you’re selling something, don’t let the customer dictate your price.

You tell them what to pay.

It all comes down to confidence.

Now, since you’re still reading, I want to make you so berry happeeee.

Yesterday, I interviewed a heavy hitter kind of guy.

His name is Brian Kurtz.

He was the list manager for Boardroom, Inc for over 30 years.

Boardroom is an American newsletter publishing company.

It was founded in 1972 by Martin Edelston, who served as the company’s chairman until his death on Oct 2 2013.

Brian and Marty Edeltston built Boardroom from 3 million to over $200 million in sales.

Brian met all the top dogs in the newsletter publishing business.

He was the link to the greatest copywriters that ever walked the planet.

Including Gary Bencivenga, the late Jim Rutz, Eugene Schwartz, Bill Jamie and Gary Halbert.

So if you want to hear what we wrapped about yesterday, reply to this email.

I think you gonna like it a long long time.

It’s 90 minutes of marketing gold.

What you get in return will be far greater than the energy and effort you take to reply to this email.

PS. I’m only sending you a link to the unedited play audio.

Also, you’ll get a good glimpse into some of the pre-call banter that goes on before a call like this.

Contact me now.

Don’t be a lazy sloth!

Please share this email in my name to as many entrepreneurs, friends, subscribers or colleagues as possible.

Let them know you’re a subscriber and they should opt-in to my e-lert too at http://www.hardtofindseminars.com/Newsletter.htm

And they too can get all my informative easy to listen to interviews too.

About the Author

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.



The Converstation . . .

By senoff.michael@gmail.com On June 25, 2015 No Comments

Boys will be boys

My boys had a friend over after camp and so as a treat, we decided to try what Consumers Reports rates as America’s Favorite Hamburger.

Ayyyww.

The food was mediocre at best.

Nothing special.

Anyway, we were sitting at one of the high top tables.

The ones with high bar stools that ten other people can sit at with ya.

And there was this nice family.

A Dad, Mom and a cute pudgy little two year old named Charlie.

And I was peeping in on their conversation.

Here’s what I heard.

Little Charlie had received a new drum for his birthday.

And the Mom told Dad . . .

“I don’t think the man upstairs likes to hear Charlie play his new drum, but he’s certainly subtle about it.”

How do you know? asked Dad.

“well, this afternoon he gave Charlie a knife and asked him if he know what was inside the drum.”

Crickets

Crickets

Crickets

Transition . . .

There’s nothing subtle about this offer below.

Story Starts . .

In the space of three months, Heimlich Meyers closed 832 stores, and went completely belly-up.

David knew he couldn’t start at the bottom all over again with another company – working 70 hours a week for peanuts just to prove himself.

So even though he had a family to support and a huge mortgage to pay, he decided to go the marketing consultant route.

No one thought he would make it.

But he did.

In fact, at his peak, David was making $190,000 a month.

Now, he teaches others how to do it too.

And with your copy of the HIMA System, you’ll learn how.

In your HIMA Hidden Internet Marketing Assets System, you’ll hear how he runs his workshops, how he always has a full house – and how he lands clients to make thousands of dollars a month . . .

“I went from zero to hero quickly”, David said.

“I’ve taken this to the next level too where I’ve got a huge JV partners and they were all excited that we converted 50% of the room.

So, that’s another $105,000 for a three day weekend on the front end with one deal.

And that doesn’t even scratch the back end money” David giggles.

Transition . . .

Learn David’s HIMA System today and be up and running in no time.

This is the full HIMA System with nothing held back.

Directive . . .

Run to the link so you don’t miss out.

http://www.hardtofindseminars.com/HIMA.html

HERE”S WHAT YOU GET

The HIMA Hidden Internet Marketing Assets System

1. “What Businesses Are The Biggest Cash Cows?” And Other Frequently Asked Questions For The HIMA System
– Two-part audio, Part One is 54 minutes and Part Two is 52 minutes, 64-page transcript

2. How To Gather Clients…And Start Collecting Upfront And Residual Income
– Two-part audio, Part One is 33 minutes and Part Two is 30 minutes, 59-page transcript

3. How To Work The HIMA System Like You’ve Been Doing It For Years: ~ Private Coaching Session ~
– Two-part audio, Part One is 40 minutes and Part Two is 30 minutes, 80-page transcript

4. Internet Marketing Techniques That Increase Profits, Cut Advertising …And Edge Out The Competition:~ Sample Workshop For the HIMA System ~
– Three-part audio, Part One is 35 minutes, Part Two is 36 minutes, and Part Three is 33 minutes, 37-page transcript

5. HIMA Power Point Presentation
– HIMA Power Point Slide Presentation and accompanying PDF are 18 slides

6. Downloadable Customizable HIMA Transcripts / Slide Notes
– 37-pages of Slide Notes in Microsoft Word form

7. Download PDF of HIMA Transcripts From A Workshop that can be used as Slide Notes
– 37-pages of Slide Notes in PDF form

HERE’S HOW TO ORDER . . .

Go to

http://www.hardtofindseminars.com/HIMA.html

HIMA Workshop Lessons:

8.  Lesson #1 – Selecting Your Location For The Workshop
– 8-page instructional PDF document plus additional content

9.  Lesson #2 – How To Set Up The Workshop
– 6 page instructional PDF document plus additional content

10. Lesson #3 – Workshop Content
– 4-page instructional PDF document

11. Lesson #4 – The Hidden Closing Technique That Works Every Time
– 3-page instructional PDF document

12. Lesson #5 – The Initial Meeting With the Business Owner
– 5-page instructional PDF document

13. Lesson #6 – Setting Up Your Own Outsourcing Network
– 6-page instructional PDF document and additional content

14. Lesson #7 – Increasing Your Volume Through Demand
– 5-page instructional PDF document

15. Lesson #8 – Words of Wisdom
– audios and transcripts

For more detailed information on the contents and each one of the audio interviews see the full descriptions below.

Or go to

http://www.hardtofindseminars.com/HIMA.html