Blog For Marketing By Michael Senoff

Do you consider yourself lucky at playing cards? Well, whether you do or not, I know that you’ll get a kick out of this interview I did with a gentleman named Drew. Drew is a very experienced player of online Texas Holdem Poker games. Texas Holdem Poker is extremely popular all over the world and there are many gambling web sites that host games where you can win (or lose) real money. All you need to play is a computer with Internet access and a valid credit card.

Drew explains that he now wins more than 90% of the Holdem Poker games that he plays using a system that he has devised. He has packaged his winning system into an Information Product. Drew got in touch with me because, even though Holdem Poker is immensely popular, his Information Product is not selling as well as he had anticipated. As such, this interview contains valuable information for anyone about how to better market Information Products.

Listen as I prompt Drew to tell me how online Holdem Poker games work, his favorite games, how much a person can win, and about his Information Product that contains Drew’s secrets for winning at online Holdem Poker.

Topics that we discuss to improve Drew’s sales include:

√  Drew is undervaluing his product – the product’s price should be higher. Much Higher

√  Perhaps a money-back guarantee should be offered to buyers.

√  Put more content into the web site, such as good audio to promote the product.

√  Hire a good copywriter to create a dynamite sales letter or have a professionally created audio infomercial.

√  Set up joint ventures with other businesses to promote his product.

√  Include audio CDs as well as the book as the product.

√  …and many more valuable tips for success

This is such a great consultation because so many marketing options are discussed. You won’t want to miss a minute of it.

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets. 

 Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm

Many people would say that horses are one of the most passionate subjects in the world. Just the way they move is breathtaking. Horses have been very important to people for hundreds of years. In earlier times, horses were the major mode of transportation as well as the most important piece of livestock that a farmer depended upon for the success of his crops.

Today, all over the world, people continue to have a passion for these beautiful animals. They are companion animals, people’s hobbies, and sometimes a major source of income in competitions such as horse racing, showing, breeding, and buying and selling.

Patricia has been involved with horses since she was a young girl. About three years ago, she wrote an ebook for stable owners with advice about how to rent out their stables easily and have greater profits. Her next step was to create a web site with content about buying and selling horses. She conducted teleseminars with experts on different equine subjects such as training, horse health, and current equine issues. Her subscribers could sign up to listen to the teleseminars and then were given the opportunity to purchase the audio and printed transcripts of the teleseminars.

Patricia had contacted me mainly because she wanted some advice about the proper pricing of her teleseminar materials. Additionally, she wanted to increase her profits for her products. I took the opportunity to tell Patricia about my new product, “How to Turn Your $28 Book into a $3,900 Information Product” and suggested that she take advantage of a free trial of it.

We went on to discuss hot topics about horses. The one that we pinpointed was the subject of selling horses. You’ll hear Patricia explain why this topic is so important, especially for horse breeders. We decided that this might be a wonderful information product for Patricia to create because buying and selling horses is a good business opportunity for people – and people are more apt to purchase information about business opportunities.

The products that Patricia currently offers on her web site are fifteen audios and their transcripts with experts on different topics. Listen as I reveal some of the strategies that I use on my own web site, www.hardtofindseminars.com, and suggest that Patricia follow a similar format. I advise Patricia to take her fifteen audios and give them away for free on her web site. Her goal should be to host the web site that has the greatest free audio content about horses on the Internet. You will hear me explain that, by doing this, she will begin to build relationships and credibility with people who come to her web site to hear her free valuable audio content. You will hear me explain my own past experiences and what led me to set up www.hardtofindseminars.com in this manner.

After she has the free audio content in place, then Patricia should create a high end product – a business opportunity so that people can learn how to make money by doing something that they enjoy. One of my ideas is for her to create an audio seminar product about buying and selling horses for profit. I suggest ideas of what the seminar could contain, how to determine which equine experts to interview, and how to obtain the topics to be discussed during the interviews themselves. We even discuss how this main product could be easily niched into other information products.

We discuss how to direct people to the high end product through the free audio content or excerpts of the main product that she would offer on her site. Other important components of her product such as bonuses and free consultations are discussed in detail.

I show Patricia some examples of how my web site works and the psychology behind how free audios can lead a customer to buying higher end products. You may wish to follow along online as I lead Patricia through some great examples of my free content and upsells that are then offered.

This is a great consultation for many reasons. The ideas that Patricia and I discuss can apply to any product and you will also have an opportunity to see exactly how I conduct my own successful site. Enjoy!

For more information, go to http://www.hardtofindseminars.com/AudioclipsB.htm.

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets. 

 Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm

Rufina James knew her niche. She’s been a singer and a voice coach for most of her life. But, when a car accident caused her to lose her singing voice, she had to try a different breathing technique in order to get her voice back. It came back even stronger than before. Impressed with the technique, she’s decided to run workshops in this voice training. But, she’s not sure the best ways to market it. She’s run into a lot of skepticism when she tries to explain this new method. And, she’s not sure who her market base is or how much she should charge.

So in this interview, we’ll go over Rufina’s options. You’ll hear my thoughts on how she should market herself and her product. You’ll hear me tell her the best ways I’ve found to deal with skepticism, which — believe it or not — is to actually integrate what people want to hear into your marketing.

But, the biggest advice I give her in this interview is not to lower the price of her product in order to widen her audience because that rarely works. You’re not going to sell to everyone, and you don’t need to. Listen to this interview and you’ll find out why you only need to sell to one percent.

Now, voice training is an interesting product. It’s like preventative medicine. If people don’t need it right away, they’re not thinking about it right away. That’s why it’s always harder to sell a preventative than a solution. But, it can be done — and very lucratively too — if it’s done right. So, I give her ideas on how to:

√  Know her marketplace and ways to expand on it

√  Price her workshops and upsell her product

√  Add more benefit to her product so she can charge more

√  Use her story and expertise to sell her workshops

√  Create a website and lead people to it

I also give her advice on a photography book she wrote some time ago that she thinks may no longer be marketable. Even though the book’s been out for a while, I give her ways she can add value to it, allowing her to charge more for this existing product.

So, listen to Rufina’s story. It’s full of creative ways to market and expand on some interesting ideas.

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets. 

 Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm