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Archive for the ‘Client Aquisition’ Category

Shawshank Redemption Of The Marketing Consulting Game . . .

By senoff.michael@gmail.com On August 25, 2016 No Comments

This is good.

It’s an interview with prospect for my HMA Marketing consultant system.

Kory was hating the way he was doing his consulting biz even though he was getting huge consulting fees.

He describes a dark side of the consulting biz you won’t hear from other consulting offers.

It’s a common problem not revealed much until now.

Here’s how the story unfolds.

It was years ago.

I am minding my own business and I see this e-mail below from Kory roll into my in box.

—–Original Message—–
From: Kory B
Sent: Saturday, 10:24 PM
To: Michael Senoff

Subject: Re: Kory how is it going ?

Hi Michael,

I was actually thinking a lot about you and the HMA marketing consulting opportunity this evening, so maybe it’s the timing of your email that’s got me writing.

Here’s how it’s going…

For the last 8 years I’ve been a “marketing consultant”.

More accurately, I end up implementing everything a company needs to get their marketing off the ground from copy to websites to graphic design to video production to database management and coordinating all the moving pieces.

I’ve been selling for 20 years.

I have worked on websites for fortune 500 companies, learned how to program databases and manage large projects, and have been following Jay Abraham and Dan Kennedy and all the marketing guru’s since 1997.

I’ve never had a problem getting clients.

My problem has been getting the work done once I start and under charging for my services (Started out charging $3,000 8 years ago.

The last 3 clients have been $30,000 up front plus a % of increased sales, and that was still under-charging for the amount of work I end up doing).

I also take on too many projects at once and get way wrapped up trying to “save” my clients businesses or doing extra work for no charge because they can’t afford to pay for what needs to happen.

Anyway – after 8 years I decided none of it was working.

I wasn’t happy.

I knew I created all of it from my choices along the way and that I had to un-create the situation.

I got sick 3 weeks ago and ended up in bed for almost a month thinking about all the important things in life.

Now that I’m back on my feet I made some changes.

This week I fired all my clients (walked away from substantial royalty income) and decided to simplify my life.

My focus is now on copywriting – something I’ve been working on for 5 years – and also (curiously) the HMA system is regularly in my thoughts.

I’ve been following your stuff for about 4 years now and am constantly tempted to sign up because of the simplicity of the system.

It has clear expectations, clear budgets, well defined projects and a FINISH LINE to look forward to.

I hope everything is well with you and that you are on track to reaching your goals this year.

I’ve seen how consistent you are about moving forward with your business and you deserve all the success you can handle.

Best regards,

Kory

—————————-

I called Kory and asked for an interview.

It’s the dark side of marketing consulting not revealed until now.

If you want to hear this interview, replay back to this link.

PS. Kory is a hell of a sales person and in this interview he reveals one simple question that he would ask owners of businesses that got him appointments like magic.

He told me as awkward as it was he would just ask this one question and shut his mouth and clients would invite him in to talk more.

PS. You can fly and now ALL you need to do is text me at 858-692-9461

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of

http://www.myfirsthmaclient.com

The world’s leading free digital consulting audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.



How To Drop Your Joe Job . . .

By senoff.michael@gmail.com On February 24, 2015 No Comments

Here’s something 4 ya.

I recently recorded a phone call with a successful envelope salesman who was looking for ways to set up Joint Ventures for his consulting and coaching business.

The title of this talk is . . .

How To Grow Your Consulting Practice Overnight With Joint Ventures.

If you make a joint venture with a business that has the right kind of database, you could grow your consulting practice pretty much overnight, and it’s easier than you think.

Just offer the business-owner a piece of the action in exchange for an endorsement to their list, and you should be good to go.

And in this recording, you’ll hear all about it.

But first, meet Mark.

Mark has 30 years of sales experience and is trying to keep his skills current by taking webinar after webinar.

He’s got a lot of interesting ideas and knows his stuff, but he needs something to offer potential clients that sells on value and lots of it, like the HMA System does.

So in this audio, you’ll hear how to start a value-based consulting practice – and how to grow it practically overnight on just one good joint venture.

You’ll Also Hear . . .

* The vital importance of having a “system of marketing” for your business – and how to create one that stands up to any economy

* The one kind of cold call that could make the difference in your consulting practice – and a word-for-word script you can take straight to your phone

* How to approach a business with the kind of joint venture deal they won’t be able to refuse

* All about the power of timing and how to make sure you always get it right

* Exactly where to go to get help finding your first consulting client ASAP

* The one and only time you’ll ever want to forego your fees as a consultant – and what you can expect instead

If you start building relationships, the opportunities will come.

That’s why joint ventures are such a powerful tool for growing businesses.

And in this audio consultation, you’ll hear all about the opportunities that just one joint venture can bring – and how to use them to kick-start your consulting practice today.

If you want the recording, contact me by email and I’ll send you the link.

You can fly.

Michael Senoff

About the Author

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.



For Mature Marketing Consultants Only . . .

By senoff.michael@gmail.com On February 24, 2015 No Comments

Booooya!

This is a blast from the past, a more mature interview but still so relevant today.

Dave Flannery has so many clients, he’s booked for the year – with one of them paying a retainer of $30,000 euro.

And in this update, you’ll hear all about Dave’s confidence and the real deals that have come from it.

Since he first started with the HMA system, Dave’s been one of the busiest consultants around.

Seven months later, he’s busier than ever and says if he can do it, anyone can.

And because he’s been in such high demand this year, next year he’s increasing his fees to $12,000 with a 15% retainer.

And you’ll get to hear all the details of his latest clients and his latest works (believe it or not, Dave has somehow found the time to write a book as well).

You’ll also hear . . .

* What two things you should always have your clients agree to do if you want your consulting business to grow like Dave’s

* More about Dave’s cost-reduction step and how it’s been working out for him

* Where Dave finds the easiest and most effective areas to reduce costs for his clients so they see immediate results

* Details of his 30,000-euro deal where he’ll be taking a company international – he’s also receiving 15% of the gross sales as part of that agreement

* Dave’s advice for new consultants on how to deal with rejection and “fake it ’till you make it”

Even though Dave has always made it look easy, he says his consulting business has only gotten a lot easier for him recently. Now, he can walk into any situation, size it up and answer 99.9% of the questions.

So sit back and enjoy this quick, half-hour update on how Dave’s been increasing his business and his confidence – and learn how you can do it too. Enjoy.

Go to

http://www.hardtofindseminars.com/Making_It.htm

The only reason I am sending you to this direct link is because I am out of town for the next three days and I will not be able to personally respond so enjoy the direct link while you can)

Michael Senoff

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s work away free.

These interviews below are designed to be superior to any lecture out there.

They’re more informative, natural, and the information is more dynamic and dense.

The sheer scope of marketing and business growth information below is mind blowing.

Start clicking and get ready to discover this amazing gold mine!

Michael Senoff is the CEO and publisher of http://www.hardtofindseminars.com and http://www.myfirsthmaclient.com

The world’s leading free digital consulting audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer.

Michael has taught 100% online around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California.

He has a successful audio publishing business.

Michael is originally from Atlanta Georgia and is now based in San Diego, California.

Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel:

AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.

Michael may be contacted at Michael@michaelsenoff.com  or at (858) 274-7851