• Welcome to the most extensive FREE digital audio business library available online!

    Here you’ll find personal advice and professional tips from the world’s most successful business experts with subjects ranging from marketing and advertising to negotiations and buying. Tap into the most experienced minds in the industry—and gain that knowledge for yourself.

  •  
  • Watch a special message from Michael

    Get the Flash Player to see this player.
  •  
Archive for the ‘HMA Client Interview Training’ Category

Lessons From A Man Who Doubled His Income And Reduced His Stress By Switching To The HMA System

By senoff.michael@gmail.com On June 7, 2009 No Comments

A couple weeks ago, I received an interesting letter from a man named Kory. Kory said he had tried marketing consulting on his own, and although he had a lot of skills and was great at landing $30,000 contracts, he wasn’t making any real money because he was essentially promising “endless work” to his clients. He has since found the HMA System and is much happier.

Without specific steps to outline an exact process, it’s really easy to end up like Kory, with great intentions but little real income or structure. So in this audio, you’ll hear all about Kory’s story and how he used the HMA System to land more clients, spend less time on their marketing, and make a lot more money.

You’ll Also Hear…

  How Kory positions himself to land high-paying clients willing to sign onto $30,000 contracts
  Exactly how Kory got more HMA clients than he could handle in his first three days
  How to leverage off the relationships of others – and get 10 times the response with half the effort!
  Why it’s critical to get money up front and why Kory never does contingency deals
  How to set expectations from the get-go, make sure every promise is clearly spelled out in writing, and take control of the projects and priorities
  How to deal with the inevitable “failures” that come up when dealing with clients so that you come across as professional and confident – and without ever taking the blame

Kory says that before he got the HMA System, he used to become emotionally attached to his clients and felt responsible for their results. Now he realizes he needs clearly defined projects, structure, and limits. And in this audio, you’ll hear his story along with all the lessons, tips, and tricks he’s learned along the way. Here are more details on the HMA Marketing Consulting System.

Here’s the link to the interview

http://www.hardtofindseminars.com/dark_side.htm

Go to this link below for what you get with the system, the price, offer and risk free guarantee.

http://www.hardtofindseminars.com/HMA_Details.htm

If you have not listened to these audio recording and interviews yet, make sure you do so.

You Can Earn A Living – Or A Fortune – In The Booming Consulting Business. Let Me Show You How With 100% Free Marketing Consulting Interviews.

Go to http://www.myfirsthmaclient.com



A Case Against Marketing Consulting/Coaching

By senoff.michael@gmail.com On June 7, 2009 No Comments

Here’s an interview with a consultant that was hating the
consulting biz even though he was getting huge consulting fees.

It’s a side of the consulting biz you won’t hear from other
consulting offers.

I want to show you a dark side of marketing consulting not revealed
until now.

Go to this link to download the interview.

http://www.hardtofindseminars.com/dark_side.htm

Here’s what happened.

I get this e-mail below from Kory Basaraba

—–Original Message—–
From: Kory Basaraba
Sent: Saturday, May, 2009 10:24 PM
To: Michael Senoff

Subject: Re: Kory how is it going ?

Hi Michael,

I was actually thinking a lot about you and the HMA marketing
consulting opportunity this evening, so maybe it’s the timing of
your email that’s got me writing.

Here’s how it’s going…

For the last 8 years I’ve been a “marketing consultant”. More
accurately, I end up implementing everything a company needs to get
their marketing off the ground from copy to websites to graphic
design to video production to database management and coordinating
all the moving pieces.

I’ve been selling for 20 years. I have worked on websites for
fortune 500 companies, learned how to program databases and manage
large projects, and have been following Jay Abraham and Dan Kennedy
and all the marketing guru’s since 1997.

I’ve never had a problem getting clients. My problem has been
getting the work done once I start and under charging for my
services (Started out charging $3,000 8 years ago.

The last 3 clients have been $30,000 up front plus a % of increased
sales, and that was still under-charging for the amount of work I
end up doing).

I also take on too many projects at once and get way wrapped up
trying to “save” my clients businesses or doing extra work for no
charge because they can’t afford to pay for what needs to happen.

Anyway – after 8 years I decided none of it was working.

I wasn’t happy.

I knew I created all of it from my choices along the way and that I
had to un-create the situation.

I got sick 3 weeks ago and ended up in bed for almost a month
thinking about all the important things in life.

Now that I’m back on my feet I made some changes.

This week I fired all my clients (walked away from substantial
royalty income) and decided to simplify my life.

My focus is now on copywriting – something I’ve been working on for
5 years – and also (curiously) the HMA system is regularly in my
thoughts.

I’ve been following your stuff for about 4 years now and am
constantly tempted to sign up because of the simplicity of the
system.

It has clear expectations, clear budgets, well defined projects and a
FINISH LINE to look forward to.

I hope everything is well with you and that you are on track to
reaching your goals this year. I’ve seen how consistent you are
about moving forward with your business and you deserve all the
success you can handle.

Best regards,

Kory Basaraba

—————————-

I called Kory and asked for an interview.

Here’s the interview with all the details below.

It’s the dark side of marketing consulting not revealed until now.

Go to this link to download the interview.

http://www.hardtofindseminars.com/dark_side.htm

Or click This Link To Play The Interview
http://playaudio-345.com/play.asp?m=569475&f=KMVXXQ&ps=3&p=1

PS. Kory is a hell of a sales person and in this interview he
reveals one simple question that he would ask owners of businesses
that got him appointments like magic.

He told me as awkward as it was, he would just ask this one question
and shut his mouth and clients would invite him in to talk more.

Go to this link below for what you get with the system, the price, offer and risk free guarantee.

http://www.hardtofindseminars.com/HMA_Details.htm
 

If you have not listened to these audio recording and interviews yet, make sure you do so.

You Can Earn A Living – Or A Fortune – In The Booming Consulting Business. Let Me Show You How With 100% Free Marketing Consulting Interviews.

Go to http://www.myfirsthmaclient.com



What to Expect as an HMA Consultant

By senoff.michael@gmail.com On November 21, 2008 No Comments

Here are two conversations between a gentleman and myself about what he can expect if he becomes and HMA consultant. 

As you will hear, Aria and I had spoken before when I noticed that he was accessing information in my web site, www.hardtofindseminars.com.  As it turns out, he was studying information  about the HMA System and how to become an HMA Consultant.  Being a Marketing Consultant was something that Aria had always dreamed of – to help businesses market their services and products better to realize greatly increased profits.  Here, when Aria calls me, he has already almost decided to go for it and join the HMA team.  He simply wanted some validation as to the program and what materials would be available when he joined.

This 27 minute recording of our calls is a great crash course for anyone who is considering a new career as an HMA Marketing Consultant. We cover such things as:

  Exclusive tools and advice that I make available to new HMA Consultants that will greatly help to establish their credibility to potential clients.
  Ways to train yourself to become an expert and comfortable at completing Opportunity Analyses with your prospects.
√  How becoming an HMA Consultant and having access your training materials are so quick and easy.  You’ll have access to the online materials immediately followed by a shipment of additional training materials just a few days later.
  My personal commitment to all HMA Consultants and how I make helping them my top priority.
 The continuing education that HMA Consultants receive at the online HMA University.
 Options about setting up your consulting business (sole proprietorship, incorporating, etc.) and my advice to new consultants.
 Tax advantages of starting your own business.
 You will get a peek into an invaluable tools and content available to new consultants in the HMA University. 
√  …and much more.

If you’re curious about the HMA System but want to know what kind of training you will receive and how I will work with you, don’t miss this enlightening recording!

Go to this link below for what you get with the system, the price, offer and risk free guarantee.

http://www.hardtofindseminars.com/HMA_Details.htm
 

You Can Earn A Living – Or A Fortune – In The Booming Consulting Business. Let Me Show You How With 100% Free Marketing Consulting Interviews.

Go to: http://www.myfirsthmaclient.com