Blog For Marketing By Michael Senoff

With 17 clients and a long waiting list, Dave Flannery is one of the best. And while most HMA consultants only dream about such success, Rob Hentschel went one step further — he asked if he could grill Dave on every last detail of every last accomplishment. Well, it never hurts to ask because Dave’s response was, “Bring it on.”

This is that interview.

So in the next two hours you’ll hear it all — from the hours Dave keeps to how he comes up with his winning USPs. If you’re the least bit hungry for business, you won’t want to miss this interview because it’s packed with proven techniques that seem to work too well – Dave’s almost busier than he can handle and so are his clients!

Here are just a few of the secrets Dave reveals in this interview:
√   The exact USPs he came up with for his top three clients, how he came up with them and how he integrated them to receive amazing results
√  Why he relies heavily on customer research and the best ways he knows to conduct it
√  His entire strategy for persuading businesses to do joint ventures with him and how he uses those JVs to land clients fast and easily
√  How he turns “order takers” into successful salespeople – without incentives!
√  Why he dumped two clients after receiving the results of their customer research
√  Why you should never make every letter a sales letter and what you should do instead
√  How he went into his region’s largest newspaper and struck up a deal to write the business column
√  And much, much more…

Dave’s having a really good year. He expects to make about $750,000. But he also points out that the consulting business is a marathon and not a sprint. He may have had a really good start, but like everyone else, he’s still learning how to pace himself for the long run.

Dave is great at using stories and analogies to illustrate his points, and that’s what makes this intensely informative interview also fun and easy to listen to. And because he never holds anything back, I’m sure you’ll get a lot from it. Enjoy.

For more information, go to http://www.hardtofindseminars.com.

Dave’s been busy since the last time we talked, and not just with his HMA practice. He’s also written a book called The Four Absolute Unbreakable Laws for Making Huge Profits. And in this audio, you’ll hear Dave talk a little about his book and a lot about how he runs his HMA business so smoothly.

If you’re wondering how he gets it all done – working with eight clients while still having time to write newspaper columns and a book – you’re probably doing too much for your clients. According to Dave, if you spend more than a couple hours a week on any one client, you’re doing more than you’re getting paid for. The HMA system is set up to work like a partnership where you guide clients on the ways they can grow their businesses, not do it for them.

So Dave talks about how he makes sure his clients know exactly what their role is going to be in the HMA process – right from the Opportunity Analysis.

Other Important Issues Discussed In This Update
√  What “barrier-ism” is and why Dave won’t work with anyone who has it
√  Why you have to sell the database step – and ways to do that
√  What you should immediately do if your client doesn’t have a database in order to get one up and running ASAP
√  What Dave suggests his clients do to integrate their USPs – especially if they have thousands of business cards and letterheads already printed out without one
√  How Dave writes his USPs in one day – and what they look like for clients with everyday commodity products
√  Why Dave accompanies his clients to their Joint Venture meetings to talk on their behalf – and what he says
√  How Dave deals with the subject of added expenses (like postage) right from the start

Dave is looking for ten testimonials for his new book. (And if he gets a particularly good one, it’s going on the cover!) So if you’re interested, contact me and if you’re one of the first ten people to respond, I’ll have Dave send you a pre-published draft. This could be a great opportunity to get your name and business out there.

You can really benefit from these recordings with Dave. He’s a highly successful HMA consultant who keeps his skills sharpened.

For more information, go to http://www.hardtofindseminars.com.