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Archive for the ‘Marketing Consulting Experts’ Category

Stressed Spelled Backwards is Desserts . . .

By senoff.michael@gmail.com On March 10, 2015 No Comments
Stressed Spelled Backwards is Desserts . . .

Others can forget how stressful it is to grow a business.

But it does not have to be that way.

When you have the right recipe for business growth it’s snap.

Here’s a interview that can trigger some sweet ideas on how it’s done.

I was being interviewed by Bill Ranieri about my HMA – Hidden Marketing Assets System.

After listening to this interview again, I think it’s one of my most concise explanations about what actually Hidden Marketing Assets Consulting is all about.

Anyway, you be the judge.

It’s titled . . .

How To Grow Your Health Related Practice Without Spending Money on Advertising.

Bill Ranieri has been marketing health, fitness and wellness operations for over twenty years.

He started with his own company, One-to-One Fitness & Rehab, and grew that one center into ten different multi-disciplinary clinics generating more than $6,000,000 in revenues.

He’s also the editor-in-chief of a wellness magazine that goes out to over 70,000 opt-in subscribers.

When Bill recently discovered hardtofindseminars.com he wanted to interview me so his subscribers could learn about a simple system of marketing called the HMA or Hidden Marketing Assets System.

HMA is designed to help you grow a business without the use of paid advertising like paid SEO, newspaper, magazine, radio or Valpak mailings.

And the beauty of the HMA is it’s fast and costs nothing but some time to execute.

It can be used in many different ways to make money for a health professional, copywriter, service business of coach or consultant.

In this interview, you’ll also hear…

* What the HMA Marketing Consulting System is and how it can help you.

* The ugly truth about traditional paid advertising.

* How to differentiate your business to stand out so you can charge higher prices.

* Quick and easy ways to reactivate past clients for fast profits.

* How to partner with another business and use their mailing or email list.

If you’re struggling in your business and are considering new ways to bring in more leads and clients, there are many “recipes for success” you can look into, and the HMA System of marketing is one of them.

In this interview, you’ll hear all about it.

Reply back if you want a link to the interview and I’ll send the download link right now.

You can fly.

Michael Senoff

About the Author

I’ve spent the last five years of my life creating fascinating streaming audio interviews with big name  marketers and getting them to spill the beans on how they got rich and famous and I’m giving most of my life’s  work away for free.

These interviews are designed to be superior to any lecture out there.

They’re more informative, natural and the information is more dynamic and dense.

Michael Senoff is the CEO and publisher of www.hardtofindseminars.com and http://www.myfirsthmaclient.com

PMS. I like to help entrepreneurs like you. Yes, I do sell stuff, but most of my work is free.

Please share this email in my name to as many entrepreneurs, friends, subscribers or colleagues as possible.

Let them know you’re a subscriber and they should opt-in to my e-lert too at http://www.hardtofindseminars.com/Newsletter.htm

And they too can get all my informative easy to listen to interviews



Bumpy Mail Interview . . .

By senoff.michael@gmail.com On June 6, 2013 No Comments

Great new interview.

Especially if you’re not comfortable using the phone for getting clients.

The title of this interview is . . .

How To Use Bump In Your Mail As A Client-Generating Machine To Say Good-Bye To Cold Calling Forever

E became an HMA consultant only six months ago, but he’s already generated more than $50,000 in client fees – and he didn’t do it cold calling.

He did it by creating a “bumpy mail campaign” that targets qualified prospects in his area.

If you’ve never heard of bumpy mail before, it’s when you add something fun to your letters (like a small doll or packet of aspirin) that ties into your sales message and makes your envelopes bumpy and almost impossible to stack flat letters on top of.

This puts E’s bumpy letters at the top of his prospects’ mail stacks, drives the whole office nuts wondering what could possibly be in there, and almost always get opened.

His mailings cost him about $100 for every $10,000 he makes in client work. And in this audio, you’ll hear how he’s doing it and all about the 7-week series of lumpy letters he wrote specifically for the HMA System.

You’ll Also Hear . .

–  A free and easy way to create a targeted local list of direct-mail prospects – and how to use your research (along with a bright red pen) in your first mailing

–  A step-by-step look at creating your lumpy mail campaign – it’s easier than you probably think

–  The minor tweak E made to the HMA guarantee – that gets his clients to sign on for all four of the core steps right away

–  An exclusive look at E’s first clients – what kinds of businesses they were and exactly what he did to help them

– All about the prospect from hell that E decided not to work with – but why you might have a different take on the situation

– The four things E takes to an opportunity analysis – and nothing else

– The weird reason why your credibility actually goes up the more times you mail to the same prospect

– The many marketing opportunities you can sell to clients – beyond the core four

– The one trick to incorporate into your lumpy mailings that E says could bring your response rate up even higher than what he’s getting

– Why E never sends letters addressed to “Dear Owner” – and the one website that’ll find most owners’ names and info for you

– The two contingency deals E is in the process of setting up – the amazing cut he’s getting and how he plans to stay in control of them

– The limousine marketing product E also sells – and how he used audio interviews to take his cost per lead from $50 to $1-$6!

E says the goal of a lumpy mail campaign is to sell prospects on a free opportunity analysis, e-book, or CD. You can’t expect to sell a consulting package through direct mail, but you can expect to get noticed and get responded to. And in this audio, you’ll hear how it all works.

Here’s the link

Go to

http://www.hardtofindseminars.com/Bumpy_Mail_Interview.htm

This is a great interview and a real roadmap for getting lots of client work.

Have a good evening.   Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of http://www.myfirsthmaclient.com

The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and a popular professional interviewer. Michael has taught 100% on line around the country & around the world to more than 50,000 students.

His over-the-top on line audio interview web site http://www.hardtofindseminars.com is listed in the top 1% of most visited web sites in the world.

Michael has also worked as a coach and adviser to other famous marketing consultants.

Michael is a husband and father of two young boys in Southern California. He has a successful audio publishing business. Michael is originally from Atlanta Georgia and is now based in San Diego, California. Michael works with small to medium sized companies on four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most revealing, proprietary secrets on the subject of how to make more money with audio interviews and the soon to be released sequel: AUDIO MARKETING SECRETS. How To Make Your Own Information Product Using Audio Interviews.  Michael may be contacted at Michael@michaelsenoff.com  or at (858) 274-7851

Copyrights © 2001-2013 JS&M Sales and Marketing Inc.



problem . . .

By senoff.michael@gmail.com On April 12, 2011 No Comments

I’ve got a little problem.

When I interview marketing experts, it’s hard for me to really pay
attention during the interview.

And therefore, I miss a lot of what the interview is about.

So I listen to the interview again, after I do the editing.

Sometimes, even years later, I’ll listen to it again.

I just listened to this interview I did in 2007 with direct mail
expert, Denny Hatch.

And after four years, I now realize this is of the best interviews
on the subject of direct mail that I’ve ever heard.

I hope you’ll agree.

The interview is titled . . .

Money-Making Secrets Straight from the Lips of the Legendary Direct
Market Guru, Denny Hatch

Go to

http://www.hardtofindseminars.com/Denny_Hatch_interview.htm

Denny Hatch is a freelance writer, designer, and consultant of
direct mail/direct marketing and the author of four books on
marketing and business.

Denny has analyzed thousands of direct mailings in more than 200
categories in the past 25 years.

In this interview, he shows you how your businesses can take
advantage of marketing, sales, PR, and communications while
avoiding the pitfalls.

What’s the cornerstone of Denny’s success?

No matter what you’re selling you’re in the business of acquiring
repeat customers!

Listen as Denny reveals historic and fascinating stories about . .

* The Bazillion $ offer that still brings in subscribers

* The 4-martini lunch that launched Who’s Mailing What!

* Sensational snake oil salesmen

* How the Supreme Court kept a promotion alive

Hear Denny talk about marketers like:

* Melvin Becker

* Ed Mayers

* Ted Goldsmith

* Bob Hacke

* Melvin Powers

* Curt Strohacker

* Bill Jayme

* Gary Halbert

* Drew Kaplan

* Lea Pierce

* Jay Abraham

and many others.

Lean how to…..

* Leverage competitive intelligence

* Develop breakthrough test ideas

* Identify new opportunities

* Write more compelling copy

* Get your sales letter opened and read

* Phrase powerful offers

* Pick the surefire option

* Bump your response rate

* Tell a story and connect emotionally

* Successfully negotiate rights

And much, much more!

Denny will help you understand that Direct Marketing techniques are
not only relevant; they are critical and indispensable if your
business hopes to stand out in this madding crowd.

Don’t miss this opportunity to learn from a master.

Go to

http://www.hardtofindseminars.com/Denny_Hatch_interview.htm

I’ve spent the last five years of my life creating fascinating
streaming audio interviews with big name marketers and getting them
to spill the beans on how they got rich and famous and I’m giving
most of my life’s work away for free.

These interviews are designed to be superior to any lecture out
there.

They’re more informative, natural and the information is more
dynamic and dense.

DO YOU? DO YOU? Do you have the GUTS to forward this hard to find
seminars E-Lert to your friends, family and associates?

Do you? Do you?

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com
The world’s leading free digital consulting business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% on line
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews. Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851