Blog For Marketing By Michael Senoff

Clarify Your Marketing Message, Craft A 30 second Elevator Speech, Align Your Business Image With Its Operations, And then sell, Sell, SELL in RECORD time Without Doing Hardly Anything at All

I kid-you-not … if you can craft a powerful USP that hits a home run in the mind of your client’s customers, you’ve found the one thing that can bring them out of obscurity into the spotlight of fame. It’s pure marketing gold. A good USP can take an unknown “nobody” and miraculously turn him into a famous “somebody.” It’s the difference that can take a product or service from “good” to a marketing “great.” A great USP will not make the cash register ring, but it will make that sucker sing. Without a doubt, it is one of the core marketing vehicles through which great financial fortunes are made. Together we are going to craft a powerful USP for your business that can do all those things and take your financial fortunes to the highest possible levels.

We’re going to do that by increasing sales. We’re going to increase your sales by crafting a compelling, memorable introduction for your product or service that will having everyone aching to try you. In the next 50 minutes, you’ll hear me interview Mr. Bill Bodri an international marketing consultant and professor. Bill had written the book called How to Write A Million Dollar USP.

Get ready because in this recording you’ll have a clear understanding of the subject and some additional tips other then in your HMA training on how to develop killer USPs for your clients.

For more information, go to http://www.hardtofindseminars.com/The_Essential_Interview_Series.htm.

Getting people to hand over their hard-earned cash for stuff they probably don’t need isn’t always easy, and it shouldn’t be left up to chance. There are certain words and phrases that seem to work like magic when it comes to the art of persuasion, and any business can benefit from knowing them.

Nowadays, everything is done with research – from the phrase the greeter uses when you come through the door at Wal-Mart to the words used at McDonald’s that get you to mindlessly order the large coke over the small one. You see; each business has a specific customer base with specific needs. And that customer base is studied and analyzed to find the phrases that will motivate them to spend, upgrade, seal a deal…or whatever.

This interview with Bill Bodi is all about the science of sales scripting and how you can benefit from using it in every aspect of your HMA consulting business. For example, if you use phrases that business owners want to hear, you’ll be giving yourself an edge. In fact, the right words could make it infinitely easier to land even the toughest of consulting contracts.

What you’ll hear in this interview:

√  How you can use sales scripting to get your foot in the door with a company

√  Examples of time-tested phrases that will open and close deals

√  A four-step pattern HMA consultants can put into a sales script that could be worth thousands

√  An opening line that store owners can use to increase the probability of a sale by 300 percent

√  How to make a sales script for a company

√  Learn what “Neuro Linguistic Programming” is and how knowing it can give you the upper hand

It’s amazing how many people have no idea what sales scripting really is when it’s probably one of the easiest – and most lucrative — improvements you can make for a business, whether it’s your own or someone else’s. And this interview is like a crash course on how to get started. Enjoy.

For more information, go to http://www.hardtofindseminars.com/Selling_Audio_Series.htm.

This is a twist for me. In this audio, I’m the one being interviewed and I rarely give out interviews. But when an Internet marketer named Jay Gould asked me to talk about my business strategies, I decided to give him the full story. Now, this isn’t my biography.

For those of you who don’t know, I have a separate web page with my life story on it– complete with baby pictures and personal information. So that’s not what this interview is about. This audio is the biography of my site and my business. It’s how it came to be what it is today. You’ll hear how I stumbled across the business of reselling Jay Abraham seminars and how that developed into the site I have now.

You’ll hear about what I call hustling. Sometimes when you’re first starting out, you just need to bring in cash. So, I talk about my old pen business and how I got my son’s nanny to put together pens during naptimes. And you’ll also hear how it all progressed to the business I have today – exactly how I did it and how I’m still doing it.

Here are a few of the many things I reveal in this interview…

√  How I record audio and get it on the Internet
√  What kind of marketing I use for my site
√  How I get testimonials easily and effortlessly
√  How I started working with Richard and HMA Consulting
√  Why I don’t use pay-per-clicks or any offline marketing
√  How I track my promotions
√  How I price my products
√  And much, much more!

This audio is two hours long, broken into four 30-minute clips. It was originally recorded in 2004 for the marketing students on Jay’s website. And I don’t hold anything back. This really is business as I know it.

Even though I majored in advertising and minored in marketing, college didn’t teach me much about business. Experience is the best instructor I know of, and that’s what this interview is all about — the lessons I’ve learned along the way that you just can’t get from a university. Enjoy.

For more information, go to http://www.hardtofindseminars.com/All_Senoff_Interviews.htm.