Blog For Marketing By Michael Senoff

Whether you’re conscious of it or not, your body language says more about you than your words ever will. So in this interview you’ll meet Kevin Hogan, a psychologist regarded as the nation’s leading expert on body language. Kevin’s going to teach us how to make sure our body language communicates all the right messages during important business meetings. And he’s also going to show us how to decipher the body language of others so that we know what they’re really saying to us.

According to Kevin, people decide if they’re going to like you within the first four seconds. And they decide if they’re going to buy from you within the first 30. So, it’s absolutely crucial that you give off a strong first impression that conveys confidence, trust and friendliness. And in this audio, you’ll learn exactly how to do that.

Kevin also talks about a few simple gestures you can make to boost credibility and build relationships. And by the end of the call, you’ll know exactly how to improve your body language during face-to-face meetings – and close more deals!

You’ll also hear…
√  Ways to know if someone is lying to you – and how to make sure your body language isn’t saying you’re lying
√  Where to put your hands during a meeting so that you seem confident and friendly
√  Why it’s important to show vulnerability with prospects and ways to appropriately do that with body language
√  How to tell if someone is really attracted to you – or if it’s all in your head
√  Ways you can frame your pricing so that clients will know it’s the right price for them
√  How to seat yourself across the table from your prospect so that you maximize your potential for a sale
√  Simple ways to look, act, dress and smell that will give you an extra edge in your business and personal life

Like it or not, we subconsciously judge people all the time based on their body language and appearance. By being aware of the nonverbal signals you’re sending out to others, you can make sure you’re putting your best foot forward every day. This hour-long interview is packed with useful information, but if you’d like to know more about body language, visit Kevin’s website at http://www.kevinhogan.com Enjoy.

For more information, go to http://www.hardtofindseminars.com/Kevin_Hogan_Interview.htm.

In Part two, Dave fields some pretty tough questions from HMA consultants and other students about how to improve their businesses. And Dave is never stingy with answers. You’ll hear him talk about ways you can position yourself as a content expert and get your foot in the door– even those doors that may seem closed.

He also shows you how to set realistic, effective goals for yourself and your business that will have results flying through the roof.

You’ll also hear…
√  The best format for sales presentations that will gain your prospects’ trust right away – do this and they probably won’t even ask you for references
√  What qualities to look for if you’d like to hire a sales superstar
√  The most effective way to follow up on a proposal when you haven’t closed the deal yet
√  The top three motivators for a sales force that will keep them happy and driven
√  Why you shouldn’t try to be creative in sales and what you should be doing instead
√  Proven strategies to help you physically and mentally prepare for tough sales calls and meetings
√  How to teach a sales staff to overcome the objection that “it costs too much”
√  The best ways to get that referral process going

According to Dave, sales training is a $210 billion business mainly because corporations are always seeking it out – whether the economy is good or bad. And most businesspeople prefer to talk to an actual person, not just listen to a CD or read a handbook, because they want to be able to ask those tough questions and receive feedback instantly. So Dave talks more about the Sandler Institute, its growing role as a leader in sales training and some franchise opportunities offered worldwide.

This interview is full of ideas that stress an active approach to sales. So if your sales letters and email blasts aren’t doing the trick, this is the interview for you. Dave’s can-do attitude and fresh techniques come straight from his work at the Sandler Institute. So you know you’re getting the most up-to-date answers to your most pressing questions. This audio is about an hour long and is pure Q-and-A style. Enjoy.

For more information, go to http://www.hardtofindseminars.com.

Wouldn’t it be nice to get inside your prospect’s head – know his personality type and all the right things to say? Well you can, and this interview is going to tell you how. In it, you’ll meet Dave Mattson, a vice president at the Sandler Sales Institute. Dave is going to talk about a psychology-based model for sales training that can really give your consulting business that key strategic advantage it may need.

According to Dave, there are four basic personality types. And while most people identify with two or three, there’s usually a dominant style. If you find out which one of those styles your prospect strongly resembles, you’ll know how to structure your meetings and sales pitches more effectively. So in this audio, Dave gives descriptions of each personality type along with questions you can ask your prospect that will help you determine where he fits into the model.

You’ll also hear…
√  A no-pressure cold calling script that will land you 7 out of 10 appointments
√  How to befriend gatekeepers so they’ll want to help you get through to the decision makers
√  The importance of fitting into your prospect’s culture and how to “match and mirror” so that you do
√  How understanding the difference between identity and role will help you handle stress, adversity and rejection better
√  What Dave means by a “monkey’s paw” and how to use it to get the reputation for getting results
√  Why if you hear “send me literature” during a cold call, you know you’ve failed – and ways to avoid getting that response
√  Why you should only be lightly qualifying most prospects before a face-to-face appointment and some great ways to do that
√  And much more…

Psychology is a powerful tool. The more you know about a person or situation, the bigger the advantage you’re going to have. And these tried-and-true techniques will help you analyze your prospects, get into their heads and know exactly what’s going to work best for them. Enjoy. Part two is one full our of Dave answering all kinds of questions regarding the sales profession. Enjoy.

For more information, go to http://www.hardtofindseminars.com.