Blog For Marketing By Michael Senoff

This is one of my favorite interviews. It was conducted in 2004 but it’s just as impressive today. In it, you’ll hear from a 25-year sales and marketing veteran named Richard who also happens to be the founder of the HMA consulting system. As soon as I met Richard, I knew the wealth of information he held was different than anything I’d heard before. And after you listen to this audio, you’ll know exactly what I mean.

The best thing about Richard is: he’s never stingy with information. He shares knowledge that most marketing consultants would keep under lock and key. So what you are about to hear is a detailed interview full of useful tips, techniques and secrets that were collected for more than 25 years.

Here are just a few of the topics discussed…
√  What kinds of businesses are the easiest to close deals with
√  What exactly to say when cold calling that will pique interest, qualify prospects and save you time
√  How to form and use alliances to promote your consulting business - without touching your wallet
√  What the number one killer of the consulting business is — and how avoiding it can make you thousands of dollars every year
√  The steps you should take in the first 30 days as a consultant to successfully launch your career with no money at all
√  The problems with contingency agreements and why you should always charge a fee upfront
√  And much, much more

A little bit about Richard…
Back in 1990, Richard was one of Jay Abraham’s protégés. And since then, he’s taken that experience and expanded on it to form a consulting system that works for everyone – even people with NO money or experience. You see, his HMA system approaches consulting from a different angle, using practical methods and step-by-step modules.

So before you jump into the field of consulting, you’ll want to listen to this audio at least once because it will arm you with a complete plan for success. And Richard is the best person to provide it. So sit back and listen to his many years of experience.

For more information, go to http://www.hardtofindseminars.com/AudioclipsH.htm.

Here is an interview with Bill Bodri on a subject you will not find much information about. It’s on creative thinking and brain storming. This information if used properly will increase your value as a marketing consultant in a big way. But first, I want to tell you a little bit about Bill’s background. Bill is an expert in marketing, creativity, innovation, and peak human performance with wide international experience in a variety of fields. Bill holds a Master’s Degree in Engineering, an MBA from Cornell University, and a Master’s Degree in Clinical Nutrition.

His background before becoming a private consultant includes positions as a management for Booz Allen and Hamilton, engineer for Eastman Kodak and IBM, investment strategist for Citibank Asia, director of research for various Wall Street firms, and direct investment specialist for Hong Kong and China. Bill, now living and working between New York, Hong Kong, and Shanghai on a variety of exciting projects, has written a number of management marketing and mind training books including Kuan Tzu’s Supreme Secret for the Global CEO, How to Write a Million Dollar USP and a variety of health, peak performance and business efficiency, and mental training e-books.

In this next recording on creativity and brainstorming, you’re going to learn a lot of practical advice that you can use in your consulting business.

For more information, go to http://www.hardtofindseminars.com/The_Essential_Interview_Series.htm.

Clarify Your Marketing Message, Craft A 30 second Elevator Speech, Align Your Business Image With Its Operations, And then sell, Sell, SELL in RECORD time Without Doing Hardly Anything at All

I kid-you-not … if you can craft a powerful USP that hits a home run in the mind of your client’s customers, you’ve found the one thing that can bring them out of obscurity into the spotlight of fame. It’s pure marketing gold. A good USP can take an unknown “nobody” and miraculously turn him into a famous “somebody.” It’s the difference that can take a product or service from “good” to a marketing “great.” A great USP will not make the cash register ring, but it will make that sucker sing. Without a doubt, it is one of the core marketing vehicles through which great financial fortunes are made. Together we are going to craft a powerful USP for your business that can do all those things and take your financial fortunes to the highest possible levels.

We’re going to do that by increasing sales. We’re going to increase your sales by crafting a compelling, memorable introduction for your product or service that will having everyone aching to try you. In the next 50 minutes, you’ll hear me interview Mr. Bill Bodri an international marketing consultant and professor. Bill had written the book called How to Write A Million Dollar USP.

Get ready because in this recording you’ll have a clear understanding of the subject and some additional tips other then in your HMA training on how to develop killer USPs for your clients.

For more information, go to http://www.hardtofindseminars.com/The_Essential_Interview_Series.htm.