Blog For Marketing By Michael Senoff

Rufina James knew her niche. She’s been a singer and a voice coach for most of her life. But, when a car accident caused her to lose her singing voice, she had to try a different breathing technique in order to get her voice back. It came back even stronger than before. Impressed with the technique, she’s decided to run workshops in this voice training. But, she’s not sure the best ways to market it. She’s run into a lot of skepticism when she tries to explain this new method. And, she’s not sure who her market base is or how much she should charge.

So in this interview, we’ll go over Rufina’s options. You’ll hear my thoughts on how she should market herself and her product. You’ll hear me tell her the best ways I’ve found to deal with skepticism, which — believe it or not — is to actually integrate what people want to hear into your marketing.

But, the biggest advice I give her in this interview is not to lower the price of her product in order to widen her audience because that rarely works. You’re not going to sell to everyone, and you don’t need to. Listen to this interview and you’ll find out why you only need to sell to one percent.

Now, voice training is an interesting product. It’s like preventative medicine. If people don’t need it right away, they’re not thinking about it right away. That’s why it’s always harder to sell a preventative than a solution. But, it can be done — and very lucratively too — if it’s done right. So, I give her ideas on how to:

√  Know her marketplace and ways to expand on it

√  Price her workshops and upsell her product

√  Add more benefit to her product so she can charge more

√  Use her story and expertise to sell her workshops

√  Create a website and lead people to it

I also give her advice on a photography book she wrote some time ago that she thinks may no longer be marketable. Even though the book’s been out for a while, I give her ways she can add value to it, allowing her to charge more for this existing product.

So, listen to Rufina’s story. It’s full of creative ways to market and expand on some interesting ideas.

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets. 

 Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm

This is a consultation that I did with a gentleman named Octavio from the country of Chile who recently purchased my Audio Marketing Secrets course. He currently has a corporate gift business. However, because there is a lot of competition in the corporate gift business in Chile and the margins are decreasing, Octavio contacted me for advice on what other types of businesses to get into as well as ideas about topics for an Information Product – something that would yield higher returns for him.

This consultation will be interesting to you because not only do Octavio and I discuss creating Information Products, but we get into strategies for other types of businesses that could produce lucrative profits if done correctly.

I begin by explaining how creating an audio Information Product can yield high returns, how he will have total control, and how the margins can be astronomical. It is important that Octavio choose a topic that he has a passion for and an interest in. After choosing a topic, Octavio should interview experts on the topic and create his Information Product.

You will hear me encourage Octavio to create a product whose topic is a business opportunity. Creating a great Information Product which provides a high ticket business opportunity could be very profitable.

An example of a high ticket business opportunity would be a franchise. Octavio should look for very popular franchises in Chile and develop a marketing campaign for the franchise by creating an Information Product comprised of interviews with experts as well as an informative sales message about the franchise opportunity

Here are two other great ideas for products and businesses:

√  Find a product that is popular in Chile but not in the United States. Approach the company and ask for exclusive rights to market the product in the US.

√  Conversely, find a popular product in the United States and ask for exclusive rights to market the product in Chile.

Listen as I coach Octavio about how to obtain the rights to market a product. There are several essential points that we discuss that you need to know if you wish to look into this.

Along the line of obtaining exclusive marketing rights, if a product is only being marketed offline, you can negotiate obtaining the rights to market it online. You can turn this around and negotiate to market a product currently marketed only on the Internet using Direct Mail. Really, the possibilities for negotiation of marketing rights are endless!

Getting back to the creation of an audio Information Product, we discuss:

√  How the simplest way to create your Information Product is to do audio interviews

√  Components of the Audio Marketing Secrets course that will assist you in creating an Information Product

√  Where to get transcription and/or translation services and equipment

√  Online and offline resources that I have found to be invaluable in choosing topics for your product and developing your interview format

√  Types of Joint Ventures that you can engage in and tips for negotiating

If you’re stuck choosing a topic for your own Information Product or need information about great resources that will assist in developing your content, then this is an interview that you cannot miss!

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets. 

 Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm

Kathy had been wanting to create audio information products on the subject of internal cleansing and detoxification of the body to improve health for many years. Because of her dedication to the subject, you would certainly say that she was passionate about it!

She found my web site, http://www.hardtofindseminars.com and my Audio Marketing Secrets (AMS) course while she was listening to a conference call interview that I recently did. Although my AMS course looked like something that could help her to create her own audio information product, the really enticing thing was its risk-free trial period. Once she ordered and studied the AMS course, she was delighted with all of the valuable content that it contains and considered it a most valued investment.

As Kathy digested the AMS product, she began to develop her own business model very quickly. Her goal was to do a series of live teleconferences with internationally known experts on the subject of internal cleansing and detoxification. She had really hit the ground running and took me up on my offer of a telephone consultation to help answer many other more in-depth questions that she had about marketing her product.

In this consultation, you will hear her ask those in-depth questions and your will hear me give her my best advice based on my years of experience with creating audio information products. Just some of the topics that we discuss are:

√  How to have a back-up plan when using a teleconference service so that no valuable interview content is lost.

√  The drawbacks of having live teleconferences.

√  How to obtain the names and email addresses of qualified leads

√  Once she has several interviews with experts, how to segment and/or niche the interviews to specific methods of detoxification.

√  How to approach the experts that you would like to interview

√  Different types of joint ventures that you can do with the your interviewee experts and how to control the flow of leads that they get through your web site and/or your interview with the expert.

√  In-depth joint venture strategies that you can capitalize on.

This consultation answers most of the questions that you will have about marketing your own audio information product and setting up joint ventures. It’s a “must have” recording that I highly encourage you to absorb to help you with the success of your audio information product.

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets. 

 Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm