• Top FREE digital audio business marketing library available online!

    Here you’ll find personal advice and professional tips from the world’s most successful business and marketing experts with subjects ranging from marketing and advertising to negotiations and business buying. Tap into the most experienced minds in the industry—and gain that knowledge for yourself by downloading free mp3 interviews and word for word transcripts.

  •  
  • Watch This Message From Michael

    Get the Flash Player to see this player.
  •  
Archive for the ‘Referral Marketing’ Category

She Was a Large Lady . . .

By senoff.michael@gmail.com On January 18, 2010 No Comments

It was 1984 and my freshman year at University of Alabama.

Glenda Chadwick was the house mother to 40 frat boys of the ZBT house.

She was a large lady.

She lived in the fraternity house on the bottom floor in a one bedroom studio.

She was Mom to all of us away from home for the first time.

She planned the meals, organized kitchen help and more.

She had a little lopsa opsa dog named Sugar that lived with her.

And the thing I’ll never forget upon entering Mrs. Chadwick’s room
for the first time was the horrific stench of her dog, her dog’s urine
and her dog’s poo in her room.

The smell was overpowering, repulsive and completely obvious to anyone.

We all joked about it and felt sorry for her at the same time.

We all have Mrs. Chadwick’s in our life.

Friends, family member and associate who are deep in over their heads.

But to them, everything smells just fine.

And that’s why I want to ask you if you’ll do me one favor.

Would you send this e-mail out below to a few people you know like this?

You may be able to help them out.

You can put it in your own words or write something out or use
something like I have below.

You can mail out to your list, post in your newsletter, to your blog,
website, facebook account, twitter or whatever.

Or just forward the letter below to a friend who is having a hard time.

PS. No one told Mrs. Chadwick about the smell in her room. I guess we all just didn’t want to “Hurt her feelings”. So she finished up the year as the large house mother with the smelly dog. If only someone cared enough to say something she may have had her job the following year.

Michael

———————-

SAMPLE E-MAL BELOW

———————-
Here’s someone I think you should meet . . .

It’s Michael Senoff from http://www.hardtofindseminars.com

Michael’s my go-to marketing guy.

And after looking at his stuff, you may want him to be yours too.

His site has to be the biggest, juiciest, most exciting collection
of marketing gold dust I’ve ever come across in one place, period.

He’s been called “The Disney of Web Marketers”

I’ve never met another, in my 66 years, as giving

Don’t even think the word “generous” would do him justice

Totally addictive

Information comes from the trenches, not from the books

The information he shares with budding marketers is like the character Sidney Poitier did for his students in the movie, “To Sir, With Love”

Pro on the subject of marketing

Much more practical than more talk on the theory

He dedicated the rest of his life for helping others

If you need help making money or want to make more money in your
business this is your guy

The best of the best for marketing and business audio content

Best undiscovered marketing guru

May cause sleepless nights

A prince among men

Solid gold

The Michael Phelps of interviewing

Master marketer

These interviews really are gold

A national treasure that will enrich the lives of those who
Pursue it with excellence

A lifesaver

The MAN

Whoppingly magnanimous

Like a marketing prodigy

Internet angel

Pure gold

True professional

Marketing genius

Like striking gold

Absolute gem

Refreshing find

Next Anthony Robbins of Marketing

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com

The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% on line
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and advisor to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851



If Sales Is Your Life Blood Then Here’s A Complete, Proven System To Get Referrals Without Begging, Bribing, or Embarrassment…Created By A 28 Year Sales Veteran

By senoff.michael@gmail.com On November 12, 2007 No Comments

Immunize yourself from difficult economic times by having a strong referral system in place. The top sales producers, in any industry, get most of their income through referrals.

Most struggle with traditional methods like direct mail, advertising, or cold calling. But a top earner with a strong referral process doesn’t have to worry during difficult economies.

Referral marketing is the most powerful, cost effective, targeted marketing you can do. And it’s easier to do than you think. Who can benefit from an effective referral marketing system?

Any HMA consultant, people in financial services, real estate professionals and investors, services industries, auto sales, any relationship marketing industry, and even part time home businesses.

In just a few minutes you’ll meet Paul, the referral marketing expert.

Paul is a sales industry veteran of 28 years. Like everyone else, he learned traditional referral training that didn’t work. He had the same poor results everyone else had.

Paul searched for, found, and interviewed 48 sales superstars in a variety of industries. His ‘superstar’ criteria included earning a million dollars or more annual income, at least 50% of their business is from referrals, and they must be in a relationship driven industry.

He took the best strategies used in real world selling and created his referral marketing system.

Not only did he create the system…but he uses it to help people in their businesses…by referral only of course! You’ll hear several case studies in this seminar.

Case Study #1

You’ll hear about Andrew, a management consultant for 13 years. Andrew has tripled his income to $200,000 per year. No more spending on direct mail. And almost 60% of his business is now referral-based.

Case Study #2

Laurie was green as grass. Right out of college and selling high end copiers. She was struggling and sitting right at the bottom of the sales team. 4 months later Laurie found herself #3 on the sales team. All of her business is from referrals.

In this 80 minute audio mini seminar you’ll discover…

How to immediately increase your profits by creating a flood of new referrals for your service or business.
How to turn that flood into a steady, ever growing stream of referrals and business.
How to create new business without spending a dime on advertising.
Eliminate the fear of looking desperate by asking for referrals. Using Paul’s system no one will ever think negatively about being asked for referrals.

The truth about experts and why you don’t have to know everything in your field to be an expert.
A Step by step system for getting referrals. What to do, what to say, why you do it, and why it works.

A whole new perspective and approach to networking. It’s nothing like what you’ve learned about traditional ways to get referrals.

How to contact previous clients to put them in your referral system. They’ll never question a thing about it. It’ll be natural and seamless.

How to use the foundation principle of the referral system to dramatically boost referral rates. Proven to work again and again with Paul’s coaching clients.

Why traditional referral marketing only condemns sales people to mediocre results or failure.
A process that gets the very best referrals from clients. Your bottom line will take-off when you’re getting high quality referrals.

How to effortlessly eliminate any reluctance to give you referrals. There’s absolutely no trickery involved. Your clients will expect to help you and want to do it.

How to know what kind of referrals you’re getting and what to do with each kind of referral.

How to almost guarantee getting heard from a hot referral.

How to increase your chances of getting a meeting by 90%.

How to increase your chances for a meeting by 99%. And you don’t have to sell them on doing it. But use this only for the hottest prospects.

Case Study #3

Stuart had been a realtor for 4 years when he contacted Paul in early 2007. He was closing 1 house a month and made $50,000 in 2006. Now in 2007, he’s closed 30 deals so far and is on track to triple his income to $150,000.

Case Study #4

Andrea sells cosmetics through home parties on a part-time basis. Her best month was $800. 5 months later, she experienced almost a 500% increase in sales. She sold $3000 last month.

The results in these case studies are no accident.

They simply put a process into place and worked it. A complete, step-by-step system for getting referrals over and over. Once you have your own system in place you’ll never have to fear a weak economy again. Now get going and enjoy. For more details on training directly with Paul call 1-360-525-0203.

For more information, go to http://www.hardtofindseminars.com/Referral_Marketing_Interview.htm.



How to Harness the Power of Word of Mouth Marketing to Sell Your Product

By senoff.michael@gmail.com On November 9, 2007 No Comments

Here is an interview with Bill Bodri on a subject you will not find much information about. It’s on proven referral systems. This information if used properly will increase your business in a big way. But first, I want to tell you a little bit about Bill’s background. Bill is an expert in marketing, creativity, innovation, and peak human performance with wide international experience in a variety of fields. Bill holds a Master’s Degree in Engineering, an MBA from Cornell University, and a Master’s Degree in Clinical Nutrition.

His background before becoming a private consultant includes positions as a management for Booz Allen and Hamilton, engineer for Eastman Kodak and IBM, investment strategist for Citibank Asia, director of research for various Wall Street firms, and direct investment specialist for Hong Kong and China. Bill, now living and working between New York, Hong Kong, and Shanghai on a variety of exciting projects, has written a number of management marketing and mind training books including Kuan Tzu’s Supreme Secret for the Global CEO, How to Write a Million Dollar USP and a variety of health, peak performance and business efficiency, and mental training e-books.

In this next recording on creativity and brainstorming, you’re going to learn a lot of practical advice that you can use in your consulting business. This recording is about sixty minutes. It’s in two parts, broken down to thirty minutes each. Enjoy! You’ll learn specific techniques that get referrals fast and how to keep the coming in day after day and month after month. You’ll discover one referral strategy to quickly create a predictable stream of clients for your consulting practice without face-to-face asking. Now you can get all the referrals you can handle without the pain and humiliation of begging.

Learn how to get better quality referrals that are more hungry to do business with you. Learn how giving away gifts to get others to send clients your way. Learn how to get customers to lend you their Rolodex for the day so you can tap their network of vendors and best customers.

Enjoy control over the amount of referrals you get with one system in at the end of part two of this recording.

For more information, go to http://www.hardtofindseminars.com/Referral_Marketing_Interview.htm.