Blog For Marketing By Michael Senoff

Even though cold calling can be a valuable marketing tool just like any other, if it’s not done correctly, it can be a huge waste of time. So in this audio you’ll meet cold calling expert, Scott Chanel. Scott is going to tell you how to revamp your cold calling process so that you’re eliminating drudgery, spending less time on the phone, and landing more appointments.

And Scott knows what he’s talking about. Using his cold-calling techniques, he’s set more than 2,000 appointments with CEOs of large corporations. And according to him, it doesn’t matter what industry you’re in. The principles of effective cold calling apply everywhere.

Key Concepts From The Audio

√  Why making too many phone calls is the biggest mistake you can make when cold calling – and how to calculate the perfect amount
√  How conducting simple research and creating client profiles can help you weed through your phone lists and reduce rejection
√  Why you need a contact manager, how to effectively use one and where to find the best (and cheapest)
√  Why you always need to use a script when cold calling and how to create attention-grabbing ones that jump right to the point
√  Why you should never start a phone conversation with “how are you doing” or “is this a good time” – and what you should be saying instead
√  What to do if someone gives you the brush off and tells you “this isn’t a good time” or “why don’t you send me some information”
√  How to leave effective voice mails – and avoid being just another deleted message
√  Two essential things you can get from gatekeepers – and why you shouldn’t try to just get around them
√  And much, much more…

This hour-long audio is basically your comprehensive guide to productive cold calling. And you’ll easily be able to apply the concepts to your HMA practice because they work in any industry and every economy.

So if you’re having trouble cold calling or you just aren’t sure if you’re doing it right, this is the interview for you. Scott’s proven techniques have landed million-dollar accounts for his companies. And if you follow his advice, it won’t be long before you’re turning your cold calls into hot prospects.

For more information, go to http://www.hardtofindseminars.com/Selling_Audio_Series.htm.

Many people resist sales scripting because they think it’ll sound canned or rehearsed. But according to expert sales trainer, Eric Lofholm, even if you’re winging it, you’re still using a “script.” Studies show that most great sales presenters open and close in the same way. So if you take your current scripts and add a few powerful techniques to them, you’ll have unstoppable sales presentations. And in this audio, you’ll hear some of those techniques.

Eric Lofholm wasn’t always an expert sales trainer. In fact, he started out flipping burgers and drifting through community college. And at one point, he even found himself bankrupt and homeless. So in this interview, you’ll hear his incredible story of how he rose to the top and how he currently helps others get there too.

More Key Information You’ll Get From The Interview

√  How to make sure you’re not bringing a “negative view” of sales with you into your presentations – you may not even know you’re doing it, but you could be costing yourself serious money

√  Ways to make sure your sales scripts build enough value – so you can charge more for your products, and easily get it

√  How having “comfort zones” could be hindering you from making the profit you deserve – and what to do about it

√  What a master script-book looks like and how to compile the kind you’ll be able to rely on for years to come

√  All about Eric’s “sales mountain” and his simple steps for climbing to the top

√  Several examples of successful sales scripting stories – you’ll be amazed at the difference a little tweaking can make

√  What you can learn from the way children negotiate their deals – it’s no surprise why parents usually give in to these natural little salespeople

√  A few of Eric’s open-ended closing lines that seal the deal without being too pushy

According to Eric, it’s important to keep a positive outlook on sales in order to be successful at it. And it’s also important to have the kind of scripts that will allow you to know what to say in any situation and to any objection. But if you follow Eric’s techniques, it won’t be long before you’re making the kinds of sales presentations that consistently bring in the big money.  This interview is 60 minutes. I hope you benefit from it. Enjoy.

For more information, go to http://www.hardtofindseminars.com.

Here’s a detailed interview with Barry Maher. Barry first made his mark as a world-class salesperson, then as a management and sales consultant, helping clients improve their productivity, often dramatically. Selling Power magazine declared, “To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business.”

Barry’s client list ranges from ABC/Capital Cities and the American Management Association, to Fuji Film and the National Lottery of Ireland, to Verizon (not to mention Ameritech, BellSouth, and SBC). He’s been featured in USA Today, The New York Times, Businessweek, Success, and The Wall Street Journal. This straight-talking primer for consulting professionals introduces a powerful new approach to winning clients trust instantly and selling more. And not just down the road but right now.

For more information, go to http://www.hardtofindseminars.com/AudioclipsE.htm.