Blog For Marketing By Michael Senoff

Marcia is a publicity and marketing expert who charges $800 per student for her by-phone seminar courses. And with 12 people in each class, she’s earning almost $10,000 a session! According to her, anyone can teach classes and make a nice living doing it.

All you have to do is pick a subject you’re good at and follow her easy steps for success. And in this audio, you’ll hear all about the strategies and tools you’ll need to get started today.

The beauty of teaching classes by phone is that it can all be done from the comfort of your home. So it doesn’t matter where you live, when you conduct your classes or even if you’re teaching in your pajamas. You’re the boss so you’ll get to decide all the details.

But the best part of conducting by-phone seminars is that you can record all your sessions and sell them as an informational home-study product when you’re done – and make even more money!

You’ll Also Hear…
√  All about these tele-courses and ideas for bumping up the “perceived value” of yours
√  How to promote and fill your classes – even if you don’t have a list to mail to!
√  Why you may want to limit the number of students in each session – and why Marcia suggests a maximum of 12
√  Some challenges of putting on courses – and how to overcome them
√  How long each session should be and how many sessions Marcia recommends you conduct
√  What kind of deposit Marcia charges and what refund policy works best for her
√  How to make sure you’re not excluding international students from your classes
√  Why Marcia always ends her sessions with a question and answer period and how she keeps all her students on track

According to Marcia, these audio courses are similar to college classes where students learn set principles, have homework, receive handouts and work toward achieving goals. This is what sets her courses apart from regular tele-seminars and is also what makes them appealing to people from all walks of life.
 
So it doesn’t matter whether you’re good at sales, marketing, Italian cooking or reading palms. If you can teach someone a skill, you’ll be able to find an audience for your classes – and get paid thousands of dollars for your time. And this 45-minute interview is just the place to get started. 

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets.

Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm

An Interview With Legendary Books  Publisher Melvin Powers Part One

Melvin Powers discovered he had the “Midas touch” for book publishing when he was 16 years old. After Melvin Powers ordered a book on chess from a Popular Science magazine, he set up shop from his living room and discovered an instant success formula for selling book by mail using small classified ads.

Mevlvin has sold million of book. And in this part one interview, you’ll hear Melvin’s incredible story along with his step-by-step formula for success.

Even though he’s sold more books than most people can imagine, Melvin says that books are really just the “calling card” for the seemingly endless amount of backend deals you can make from them.

And Melvin shares how he makes serious money selling back end seminars, records, consulting and much more from his book sales. He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields.

Here’s Some Of What You’ll Learn From This Interview:

√  How much of a mark-up you’ll need in order to make a worthwhile profit from your book sales.
√  How to make deals with magazines so that you’re not paying their outrageous advertising rates.
√  How Melvin successfully tests his books, advertising, headlines and direct mail.
√  Learn about an offer Melvin made on his books that instantly increased his book sales.
√  Learn what products you should sell after the sale of the book and how to make the real money from these products.
√  Learn what mistakes most make when negotiating royalties with authors and publishers.
√  What you should do if someone returns your book for a refund and how to turn that return into more sales.
√  How to sell publishing and movie rights to your book to other countries.
√  Learn how Melvin has adapted to the skyrocketing costs of printing and postage.

Melvin Powers is a legend because he seems to instinctively know where the market is headed and how to adapt to it. And in this audio, you’ll hear how he does it. You’ll hear how he keeps his eye on the big picture and never lets fear get in his way.

So even if you’re not interested in making a living from books, you may still want to listen to this audio interview. Even an expert can learn a lot from this 86 year old marketing genius.

Part one of this interview is my first interview with Melvin. Parts two and three is Melvin answering questions for my hardtofindseminars.com students.

I hope you enjoy this interview series as much as I did putting it together for you. I hope you enjoy listening to it at http://www.hardtofindseminars.com/Melvin_Powers.htm

Melvin Powers is a legend. He owns a thriving mail-order business, negotiates his own deals, makes a great living, and has a lot of fun. And with over 60 years of experience, he’s just the person to ask marketing and publishing questions to. That’s probably why I got so many responses when I asked listeners if they had any questions for this book publishing giant.

So in Part Two and Three of the Melvin Powers interview, you’ll hear Melvin field those questions. And because he truly likes to help people succeed, he gives step-by-step, thoroughly honest answers. But best of all, he illustrates his answers with examples from his own life to show just how practical success can be, if you put your mind to it.  

Part Two: The Power Of Asking It doesn’t matter whether your goal is to obtain rights to a book, get your product on TV, promote yourself at Barnes and Noble or lecture at the community college. Things aren’t going to just fall in your lap. And in Part Two, you’ll hear how Melvin has done all of those things – and how easily you can do them too – just by asking the right people the right questions.

You’ll Also Hear…
√  How Melvin used local community colleges and bookstores to promote his seminars – and how you can do that too
√  How to get your product reviewed for infomercials – and what kind of deal you can expect
√  How much infomercials cost to produce and what products are hot in the market right now
√  The resources Melvin would use if he had a new venture to get off the ground – and the ones he wouldn’t give up without a fight
√  Which is better – self-publishing or selling the rights to your book
√  How to get the best mailing lists for your target market – and how to make the most of them
√  How Melvin uses PR to promote his books and products

Melvin didn’t just write books and advertising copy – he wrote songs as well. And in Part One you’ll also hear all about his time as a songwriter including the hit he wrote that was based on a true story. (He even sings part of it.)

Part Three: The Key To Never “Missing The Boat” According to Melvin, you’ve only missed the boat if you think you have. It’s never too late to succeed. And in Part Three, you’ll hear how Melvin made his way to the top along with steps for getting there yourself. 

You’ll Also Hear…
√  How Melvin obtained the rights to one of his biggest sellers, Psycho-Cybernetics, and how he knew that book was going to be a winner
√  What you need to know to break into the self-help industry
√  How to get books translated into another language
√  How direct marketing has changed over the years – and where it’s headed
√  Where Melvin gets contracts for his deals without ever contacting a lawyer
√  And much more!

Melvin has more years of experience than most people will ever know. And in this interview, you’ll hear his advice on how to succeed in business and in life.

You can access the interview at http://www.hardtofindseminars.com/Melvin_Powers.htm