Blog For Marketing By Michael Senoff

This next recording is a follow-up to the consulting call I did with Nick above, the owner of Advanced Hosting Networks. You may recall that I asked Nick’s permission to call some of his newer customers in an effort to determine what is important to people as they shop for a web hosting provider.

I put on my Customer Service hat and made the calls that are on this recording. Some of the highlights of my calls include:

√  Everyone I talked to were very appreciative of my call and it made a difference in how they viewed the customer service that Nick’s company provided.

√  I found the most common reasons why people chose Nick’s company over the thousands of other web hosting companies.

√  I was able to talk about some of the items in Nick’s Unique Selling Proposition that we had determined during our consulting call. You will hear how happy these new customers were when they heard these items and how it confirmed to them that they had made the right choice.

Probably the most outstanding thing that was accomplished was that my calls uncovered some questions that customers had about setting up their web sites that they hadn’t even inquired about yet. You will hear how this proactive approach to customer service can really make a difference and begin what will hopefully be long term relationships between these customers and Nick’s web hosting company.

For more information, go to http://www.hardtofindseminars.com.

Here’s a real live case study with HMA Consultant Avery Manko, Michael Senoff and Richard. Listen in as Avery discusses his idea for the USP for his five million dollar client. Listen to Richard’s advice and strategy of how Avery should handle this clients. Use the ideas as a guide for helping you develop your own USP.

For more information, go to http://www.hardtofindseminars.com.

If you’re interested in the process of uncovering the hidden marketing assets in your business, this recording is for you! It is a consultation I did with Nick, the owner of a medium-sized web hosting company based in Chicago. Nick was interested in growing his already successful business and needed some ideas. This is a very fast-past brainstorming session that you won’t want to miss. Utilizing Nick’s expertise in the web hosting business and my knowledge of uncovering hidden marketing assets, we quickly come up with several ways to obtain new customers and to increase profits substantially with existing customers — and we’re not done yet! People who have already listened to this consultation have found themselves thinking about ways of offering new products to their own customer base that would be almost 100% profit.

I think that you’ll find your own imagination gearing up to do your own brainstorming when you hear the process that we use to discover what Nick’s customers would most likely want in a web hosting company and how most of our ideas could be easily implemented. Have fun! This recording is 40 minutes and moves fast so get ready to take some notes. If you need web hosting I highly recommend Nick. You can e-mail him at nick@Chihosting.com.

For more information, go to http://www.hardtofindseminars.com.