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Archive for the ‘Wal-Mart Espert Interviews’ Category

How to Tell If You’re Ready For Wal-Mart

By senoff.michael@gmail.com On December 12, 2008 No Comments

If you have an idea to pitch to Wal-Mart, you can be sure you’re only going to get one shot to present it to them. So you’d better make it count. You’ve got to think like a large retailer and talk to them in terms they will understand. You also have to do your homework to make sure you’re even a good fit for the mass-merchandising giants.

And in this audio you’ll hear how to conduct the kind of research you need to make sure you’re ready for the big retailers, and how to pitch yourself to them when you are.

You’ll Also Hear…
 How to make sure the mass market carries what you want to sell
  What to do if your product is considered “seasonal”
  How to conduct research on Wal-Mart – even if you don’t have one nearby
  How to make deals with everyone – including your competitors
  What to do if you discover you’re not quite ready for Wal-Mart in order to get ready right away
  How to prepare for the “big sales calls” to the big department stores
  The criteria you’ll need to meet in order to sell to mass merchants

Remember, the shelves of Wal-Mart aren’t sitting empty waiting for your product to come along. If you’re going to replace an existing product, you’ve got to show buyers why they should make the switch.

But nothing is worse than going into Wal-Mart unprepared. And this quick audio will show you how to get ready.



Five Simple Ways to Get In Wal-Mart…Even If You Have No Money

By senoff.michael@gmail.com On December 12, 2008 No Comments

With millions of products flying off the shelves of Wal-Marts every day, you could easily make a small fortune if just one of those products were yours. And in this audio, you’ll hear how to do that – even if you have no money and no experience.

Meet Joe. Joe started out as a product manager for Kimberly Clark, a large producer of health and hygiene products like Huggies and Scott tissues. So Joe knows the ins and outs of how large corporations get their products into big department stores. And now he’s modified those concepts to meet the needs of the average guy.

Although he had no money at the time, Joe still managed to get his products into Wal-Mart four times using his methods. And he has broken the process down to five different ways. So in this audio, you’ll hear all about those five ways along with the advantages and disadvantages of each.

You’ll Also Hear…
  What risks you can expect and how to minimize them
  How to use joint ventures to bring your margins up and make your products worth your while – and Wal-Mart’s!
  Ways to outsource your manufacturing and keep your costs down
  How to know who your competition is and ways to beat them. Believe it or not, you’ve got more competition than you think
  What Wal-Mart cares about – you may be surprised to find out it’s not the invention, product, or idea
  Why department stores don’t like to take on new vendors – and ways to get around that
  Who the three levels of customers are for each product and how to make each one of them happy
  How to easily calculate potential margins to see if a venture is worth the effort

Most people think it’s too much trouble and money to get a new product into a big department store like Wal-Mart. You may be picturing an overwhelming process of starting a company, buying equipment, marketing, inventorying and going around selling the product all yourself. And although that’s one way to do it, there are many others that are less costly and difficult.

And in this 25-minute audio, you’ll hear how to get started – even if all you have right now is an idea and an empty pocket.



How A Columbian Immigrant Came To America At Age 15 With No Money And Now Sells Over $200 Million Dollars Worth Of Flowers To Wal-Mart And Other Mass Retailers

By senoff.michael@gmail.com On November 13, 2007 No Comments

This is an interview with a gentleman named Edgar who has been dubbed “The Latin King of Flowers.”

Born in Bogotá, Columbia, Edgar came to the United States as an exchange student when he was 15 years old.

Edgar began his career by importing small amounts of flowers from his farm and then selling them to local flower shops.

But his business really took off in 1985 when he began importing large amounts of flowers and then selling them to giant wholesalers.

You’ll be especially interested to hear how Edgar got his flowers into Wal-Mart without having to deal with Bentonville and his advice on how companies should work with Wal-Mart for maximum success.

You’ll also learn:

√  Two words that can get any importer or supplier into Wal-Mart almost 100% of the time.

√  What to do if you’re intimidated by the very thought of approaching Wal-Mart.

√  Why minorities have an easier time getting in Wal-Mart than non-minorities.

√  The most efficient way to ship perishable products to Wal-Mart stores.

√  Why Wal-Mart is such an easy company to deal with.

√  And a whole lot more.

Not only will you learn a great deal about getting your product into Wal-Mart, but you’ll hear the story of how a young man from a third-world country came to America and, with hard work and ingenuity, turned his passion for flowers into a multi-million dollar business.

For more information, go to http://www.hardtofindseminars.com/Wal-Mart_Gold.htm.