Consult With Cory, A Glass Blowers Information Product Seller

Here’s a short consultation that I did with a gentleman named Cory. Cory currently sells two different Information Products over the Internet. He purchased my Audio Marketing System hoping that it would give him the solutions he needs to take his business to the next level. Although Cory’s two products are selling well, he wants to begin to create products that will give him profits of $100,000 or more per year.

Cory’s idea to make the big money is to develop a great back end sales strategy – perhaps a multimedia product that includes DVD/video. However, higher ticket back end products for his two current Information Products would be difficult because of the type of content they contain. With that in mind, he would like to begin to create different types Information Products in more competitive markets.

Listen as I advise Cory that, by augmenting his products with good audio, he could build more value into his current products or any new products that he develops. Further, it might be a good idea to build business opportunities into his products since business opportunities often command a higher price than mere information.

Here are eight topics that we discuss …

1. Creating audio from interviews with experts in the field that his product falls within. Included here are reasons why an expert would want to be interviewed in the first place.

2. How audio interviews could become a back end product or the increase the value and price of your front end product when audio is coupled with audio transcripts.

3. The transcripts themselves must become the major contribution to your sales copy.

4. Why niching your product can give you an advantage over your competitors.

5. Why people will pay more for a product that includes audio than for just an ebook.

6. How to develop the best questions to ask your experts during the interviews.

7. How to conduct the interview and be a good listener in order to maximize the content being presented.

8. Advice about how to create different niches for your products.

Cory is very concerned about sales copy and would like to know the strategy behind developing the best sales copy possible. You’ll hear some innovative ideas about how to actually use your audio to entice people into reading your sales letter. Additionally, learn the importance of doing your interviews before developing your copy – whether you hire a good copywriter or write the copy yourself.

Finally, you will hear the best strategies to maximize your back end sales if you do choose to offer back end products. Also, learn why asking your customer base what kinds of products they would like to have is of the utmost importance.

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets. 

 Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm