Discover The Simple, Yet Little-Known Secrets For Creating Your Own Best-Selling Information Product In A Single Evening!

Beth may not realize this and I am not doctor, but she is in my opinion borderline OCD. Here is the story. Beth currently works as a bookkeeper for a school system in Georgia. Her personal goal is to have her own business and to work from home. Not only does she like to be extremely busy, but she had two children who will be going off to college soon and would like her business to generate the income that she would need to live the lifestyle of her dreams.

The problem is that Beth doesn’t know what kind of business she could develop and make successful. She saw my web site, http://www.hardtofindseminars.com/, and my offer for a free 15-minute consultation. She cast her fate to the wind and called me – never expecting that I would return her call. Of course I returned her call, and you are about to listen to my consultation with Beth.

You will hear how I ask questions about her business experience, her personal goals and the income she feels she would need. I then begin to probe about her specific business skills. Beth has been in the business world for many years and has many exceptional skills. However, a few of her skills set off some bells for me:

√  She loves to teach people.

√  She loves to learn new software packages forwards and backwards.

√  She is an expert in the use of Microsoft Excel’s spread sheet product

Beth is a very rare person because when she sets out to learn software, she reads the manuals cover to cover so that she is able to utilize every feature of the software. Most people either don’t read manuals or just read enough to know how to accomplish what they need at a particular time.

Beth uses Excel in every part of her life. She uses it both at home (for budgets, credit and expense tracking) as well as at her job where she has created Excel spread sheets to track everything about a grant that the school system received from the state. Beth has left no stone unturned in the gathering of state and federally mandated information reporting for state grants.

Beth doesn’t believe she is an expert in the use of Excel – but she really is! What’s even better is that she is passionate about using Excel to improve efficiency both in her home and at her job.

My solution was for Beth to claim herself as an Excel expert and to create an information product that would teach people better ways to use this powerful software product. She could actually train people over the phone from the comfort of her own home. I gave her some ideas of tools available that would help her to do this professionally and effectively.

Sounds great – but how would Beth introduce herself to prospects who might have a need for her service? There is always cold calling, but like most people, Beth doesn’t like the idea of cold calling. She would like prospects to call her instead.

I advised Beth on exactly how this can be done:

Do research on where the needs for her services are. Determine where the hungry market is.

Find case studies, perhaps on the MS Excel site itself or in a MS Excel online forum, to discover what types of typical problems people are having when trying to figure out how to accomplish a task using Excel.

Look at the indices of books already written by other Excel experts to develop an outline for her information product.

Use Google to research the potential markets for her product and service.

Put the frustrations with Excel into a specific format for a sales letter.

I offered to help her create an audio interview, perhaps with some video or at least screen shots, that would be part of her sales letter package.

Write her biography and explain why she is the expert that can best help people to solve their problems with the use of Excel. Within this, I advised Beth to come up with a “catchy” name for herself that people would remember – something like “The Excel Queen.”

Yes, it does sound like a lot of work, don’t it? But each step is very, very doable and, in fact, must be done to create a great sales letter/sales message to send to prospects. Once the sales message and a presentation are created, she could test her product/service using a mailing list that could easily be obtained from one of several good sources like the SRDS.

Beth promised to work on the steps I advised her to do before we went on to create the audio interview portion of her sales message. I’m really looking forward to hearing from her again.

The advice that I gave Beth could be used to create any information product so I invite you to not only listen to this consultation, but to pay close attention to the steps I have outlined. You only need to have the passion and a niche product or service to get started. Good luck and perhaps one day I will be interviewing you on your success!

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets.

Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm