Drayton Bird Interview . . .
Here’s a interview with direct marketing legend, Drayton Bird . .
http://www.hardtofindseminars.com/Drayton_Bird_Interview.htm
The late David Ogilvy said “Drayton Bird knows more about direct
marketing than anyone in the world.”
Drayton’s book, Commonsense Direct and Interactive Marketing has
sold over 200,000 copies and is out in 14 languages.
Some claim it’s the best-selling British work on the subject of
Direct Marketing.
He has worked in 50 countries for many of the world’s leading
brands, major advertising agency groups, business schools,
universities and management consultants.
His clients have included American Express, British Airways,
Mercedes, Volkswagen, Microsoft, Nestle, The London Business
School, McKinsey, IBM, Visa and many others.
His firm Drayton Bird Associates’ motto is “Results – nothing less”.
And I’ve got a two part exclusive interview for you to listen to
and or download at this link below.
I don’t need your e-mail and there is no login required.
And did I tell you it’s free?
Go to
http://www.hardtofindseminars.com/Drayton_Bird_Interview.htm
PS. Drayton is 73. He’s been in the direct marketing game longer than us.
And if you want to learn something from Drayton’s life lessons,
don’t miss this interview.
I worked hard to get him to reveal all.
And the best part about Drayton is he’s funny!
You’ll learn, you’ll laugh and you’ll prosper.
Run to . .
http://www.hardtofindseminars.com/Drayton_Bird_Interview.htm
Here’s what you’ll hear.
1. My first job in advertising – when I learned hardly anyone
studies, so I did.
2. My first leap ahead in advertising, when I learned that asking
for a little more usually pays
3. My first business disaster – when I learned that whatever can
go wrong will.
4. My second business disaster – when I learned that if you get
your numbers wrong you could be in serious trouble
5. My first almost-made-a-fortune when I learned a) don’t count
your chickens and b) find out who REALLY makes the decisions
6. My first lessons in real copy – when I learned from some of the
world’s best direct response copywriters
7. My first business partnership, when I learned that appearances
often matter more than reality – and three equal partners usually
fall out.
8. My second business partnership, when I learned that 50/50
partnerships also have their problems as no-one has control … and
that you should keep your eye on the money
9. My first experience of building a business when I learned you
shouldn’t try to do too many things
10. My first experience of publishing, when I made three big
mistakes that almost ruined me
11. My first dealing with real crooks, when I learned (again) to
keep an eye on the money
12. My first experience of being libelled, when I learned you can’t
beat people with big pockets and no scruples.
13. My first experience of a firm going broke, when I learned to
keep my businesses separate.
14. My second experience of a firm going broke, when I learned all
about currency fluctuations, conversion rates and how they can kill
you.
15. My seven years in the wilderness, when I learned you can
survive under a false name for a surprisingly long time, and that
doing things you don’t like is good for you
16 The Day I met David Ogilvy
And much much more.
http://www.hardtofindseminars.com/Drayton_Bird_Interview.htm
Michael Senoff
About the Author
Michael Senoff is the CEO and publisher of
http://www.myfirsthmaclient.com
The world’s leading free consulting audio business library.
Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.
His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.
Michael has also worked as a coach and advisor to other famous
marketing consultants.
Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.
He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews. Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851
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