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Finding the Phrase that Pays: A Crash Course on Sales Scripting

By admin On November 8, 2007 Under Grow Your Business Fast, Marketing Consulting, Marketing Consulting Experts, Sales Experts, Sales Interviews

Getting people to hand over their hard-earned cash for stuff they probably don’t need isn’t always easy, and it shouldn’t be left up to chance. There are certain words and phrases that seem to work like magic when it comes to the art of persuasion, and any business can benefit from knowing them.

Nowadays, everything is done with research – from the phrase the greeter uses when you come through the door at Wal-Mart to the words used at McDonald’s that get you to mindlessly order the large coke over the small one. You see; each business has a specific customer base with specific needs. And that customer base is studied and analyzed to find the phrases that will motivate them to spend, upgrade, seal a deal…or whatever.

This interview with Bill Bodi is all about the science of sales scripting and how you can benefit from using it in every aspect of your HMA consulting business. For example, if you use phrases that business owners want to hear, you’ll be giving yourself an edge. In fact, the right words could make it infinitely easier to land even the toughest of consulting contracts.

What you’ll hear in this interview:

√  How you can use sales scripting to get your foot in the door with a company

√  Examples of time-tested phrases that will open and close deals

√  A four-step pattern HMA consultants can put into a sales script that could be worth thousands

√  An opening line that store owners can use to increase the probability of a sale by 300 percent

√  How to make a sales script for a company

√  Learn what “Neuro Linguistic Programming” is and how knowing it can give you the upper hand

It’s amazing how many people have no idea what sales scripting really is when it’s probably one of the easiest – and most lucrative — improvements you can make for a business, whether it’s your own or someone else’s. And this interview is like a crash course on how to get started. Enjoy.

For more information, go to http://www.hardtofindseminars.com/Selling_Audio_Series.htm.

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