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Growing a Flower Shop in Kuwait

By admin On November 12, 2007 Under HMA Client Interview Training, Marketing Consulting

In this interview, you’ll hear firsthand how to conduct an opportunity analysis that will quickly and effectively uncover the main areas of growth for your client’s business.

This is also an international call, so you’ll get the added benefit of hearing how to conduct HMA consulting long distance by phone.

In this consultation, I talk with a flower shop owner in Kuwait named Salem. Salem’s shop used to be the only one in his area — so naturally— his business was booming. Now, hundreds of flower shops are opening up around him, and he’s finding his business is quickly going downhill. So, I help Salem see how to find a niche in a crowded market, even with a commodity product like flowers.

You’ll also hear how sometimes large improvements aren’t really necessary for large growth. If you find 3 to 5 smaller areas of potential growth and put them all together, you’ll see substantial results.

So, in this interview, you’ll hear …

√  How to “follow the money” to quickly uncover the problem areas of a business.

√  How to know when to lead and when to follow — I throw out ideas during the interview, but ultimately, I allow the client to direct the analysis.

√  How to conduct an opportunity analysis internationally by phone, even when you don’t know much about the region.

√  Ways a business can stand out from its competition, even in a saturated market.

Through the opportunity analysis, I find out that 50 percent of the people walking into Salem’s store walk out without buying anything. And, because he currently isn’t taking down their contact information, he’s letting those potential customers slip away.

So, listen carefully to the call. I basically walk you through an opportunity analysis. You’ll hear how I find out about Salem’s business, his customers, his competition and his current marketing practices. You’ll also hear how to dig just a little bit deeper to unearth the problems even your client doesn’t know he has. Download these two files. 1) Opportunity analysis worksheet and 2) the HMA opportunity analysis training. Follow along as I walk George through each part of the analysis.

Go to this link below for what you get with the system, the price, offer and risk free guarantee.

http://www.hardtofindseminars.com/HMA_Details.htm
 

If you have not listened to these audio recording and interviews yet, make sure you do so.

Go to http://www.hardtofindseminars.com/AudioclipsH.htm

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