How To Buy Newspaper Ad Space Without Losing The Shirt Off Your Back – Part Two

Jim H, the ad director at a large Arizona newspaper, has been in the newspaper advertising business for 25 years.

In this exclusive interview with Jim, we discuss things to be aware of when you decide to advertise in a newspaper:

√  Beware of ad reps telling you the cumulative audience rather than the research-based audience of the newspaper or segments within the newspaper.

√  You must know the type of audience that you want to reach. Within this, you need to know if your audience is specific to a geographic location.

√  You must know how good the newspaper’s “zoning” capabilities are. If your audience is within a certain geographical area, your ads should be able to be printed and/or sent to only people in that geography.

√  How to get local ad rates if you plan to advertise in a newspaper out of your geographical area.

√  Being aware of “products” that a newspaper ad rep may try to sell you just to make his ad quota.

√  Tips about new online services that you can use in your business to advertise or use to researching how your competitors are advertising.

√  Ways that you can negotiate with your ad rep so that your advertising budget is not wasted.

This interview will arm you with important ammunition in order to make your newspaper advertisements successful. Enjoy!

For more information, go to http://www.hardtofindseminars.com.