How To Choose The Right Product To Market

This is a consultation I did with a gentleman named Ian from the UK who is a buyer of my Audio Marketing Secrets course. He says that he has a bit of difficulty coming up with the best topics for information products and wanted my advice.

First and foremost, Ian has a passion for audio and would like to develop an Information Product showing people how to create and sell Information Products using audio – very similar to my own AMS course. His other ideas for Information Products include running a bed and breakfast business and showing people how to buy holiday homes and renting them out for a profit.

With Ian’s vast experience with the technical aspects of audio, you will hear me suggest that creating an Information Product showing people how to create and sell Information Products using audio is probably his best idea. I go on to suggest that this one product could lead to the development of a full, high ticket seminar on the subject.

You’ll hear us discuss how audio is such a powerful medium. I use Nightingale-Conant as an example of the huge success of audio products because audio is so portable as compared to video or reams of printed material.

Also, the number of prospects is immense for an Information Product about how to use audio to either create or augment an Information Product. Anyone online who has published a book or an ebook is a prospect. These people would love to turn their book or Information Product into something that they can sell for a lot more money and using audio is the key.

As Ian has been thinking about the development of his product, he has envisioned creating a physical package of CDs, mainly to instill a perceived value. Listen as I tell Ian of my own experiences with selling digital products versus physical products and the reasons why going 100% digital would be the best avenue for any Information Product developer.

In terms of web copy, you will hear me give Ian step-by-step instructions about how to develop the best web copy possible. Additionally, I reiterate how hiring a great copywriter is the best investment that Ian could make for his product, even if it costs him what he might consider a great deal of money.

We finally discuss my experiences with customers asking for refunds for digital products they have purchased from me. You’ll hear me explain how refunds are directly related to the value that you deliver to your customer. One strategy that I always abide by is to over-deliver by including free audios and other bonuses with my Information products. Ian has to admit that the extras that I offered were a big reason that he bought my product! So, the product itself has to have the value that your sales copy says it does and it’s imperative that you always over-deliver in order to minimize the number of refunds that will be requested.

Ian is ready to get into his first product and is looking forward to my constructive criticism about his copy and his product itself very soon.

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets.

Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm