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How To Dig Out The Details In Any Interview

By admin On October 29, 2008 Under Uncategorized

The key to a good interview is in uncovering the important details, and the more specific those details are, the better. So in this 35-minute audio you’ll hear my interview with Ray. Ray is an air conditioning contractor who’s interested in finding out how audio infomercials can help him grow his business.

At first, Ray only gives me general answers to my questions. So I stop him, back up his story and dig for specifics. The more interviews you do the more you’ll be able to recognize how and when to expand on topics, and this audio is a good demonstration of that technique.  

Digging for details not only makes for a more interesting interview, but it can also help you get to the meat of a story so you can easily create a winning campaign for that client later on.

What You’ll Get From The Interview:
√  A demonstration of how to get the person you’re interviewing to open up and be more specific
√  How to uncover the step-by-step system your client has to offer
√  How I get Ray to truly understand and outline the reasons customers are going with him instead of his big-name competition
√  An example of how to help clients create a consumer’s guide that will educate the public on the value of their services
√  How to take your client out of the marketing equation – while still getting them more customers
√  And much more…

This audio is a great example of the interviewing process. You’ll hear me pry out the entire framework for a future marketing campaign with Ray.

But the bonus of this interview is that Ray is an air conditioning genius. So while you’re learning about digging out the details in an interview, you’ll also be learning a lot about running your air conditioner more efficiently and bringing down your electric bills. Ray also talks about how to make sure you don’t get taken advantage of when your AC unit breaks down. (It could just be dirty.) So sit back and listen to how to get the specifics out of any interview, and also learn a little more about your air conditioner in the process. Enjoy.

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