How To Effectively Use Story Telling In Your Copy To Sell More Of Your Ideas, Products Or Services

Story-telling Advice From A Hollywood Screen-writer

Ruben, a screen writer and a teacher of screen writing skills, was in the process of creating an information product on how to write compelling stories, screenplays, or stage plays. He was basing the content of his product on his own personal experience, various teachings from his mentors over the years, seminars, and courses.

As Ruben was creating his product, he realized that his techniques not only applied to screen writing, but many other areas such as:

√ Creating more effective marketing and sales presentations.
√ Helping teachers to present their lesson plans more effectively.
√ Teaching lawyers how to present their cases better.
√ Telling stories to children.
√ Improving personal relationships.
√ … and the list goes on because telling and listening to stories are such an integral part of our daily lives!

Ruben presents the parts of a successful screenplay. First, you have to have an idea for a story. After you have a story, the screenplay becomes your story in writing – what the audience will see and hear. He explains that the screenplay is a “blueprint” and gives us some simple examples.

Listen as he discusses what the best structure is for any story and presents several elements essential to create a successful, compelling story. Understanding story structure will become important as you continue to listen to this interview.

Ruben goes on to teach some other keys to creating a good story. There must be a conflict, whether it’s an outer or inner conflict. An outer conflict may be another character. An inner conflict may be a character’s self doubts or fears. The writer must make sure that the audience will care about the story and stay to see the end.

For example, Ruben gives a list of great techniques to make the main character more identifiable to the audience. This is the key to a successful story.

Subsequently, Ruben reveals that the same principles used to create a great screenplay can be applied to just about any facet of business or personal life.

For example, in a business situation where perhaps you are a sales person trying to make a sale to a potential buyer, you can become what Ruben terms “a Dramatic Strategist.” This involves a mind shift that makes both you, the sales person as well as the potential client both “characters” in a story. In fact, Ruben suggests that you keep in mind that each of you would be the main character in your own lives – each of you with a different goal.

When there are two characters, there may be a conflict. In a selling situation, things such as price, terms, and conditions can become the conflicts.

Ruben suggests that you will be a more successful sales person or marketer if you aware of both your role as a protagonist in your own drama paradigm and your client’s role as the protagonist in his or her own drama paradigm. Further, you should not try to hide or minimize the conflicts of the situation. Instead, identify and resolve these conflicts with the client.

Make yourself identifiable to your client, just as an audience should identify with the main character of a story. Develop the trust and rapport with the client so that he or she sees you as an authority and that there is a feeling of affinity between the two of you.

This interview really presents a unique approach to understanding human nature and dealing with conflicts in a very imaginative way. I know you’ll enjoy it!

For more information, go to http://www.hardtofindseminars.com/Copywriting.html.

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