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How To Integrate Nick’s USP In To His Web Hosting Business To Sell More, Sell Stronger

By admin On November 9, 2007 Under USP (Unique Selling Proposition) Training

In this third recording in my series with Nick, the owner of Advanced Hosting Networks, now Chihosting.com I make a presentation to Nick about how to utilize his USP in the company’s day-to-day customer activities. In my excitement to create a great presentation, I whipped up a “straw man” web application that not only includes the items in his USP, but that I suggest be the basis for a real application that could be developed to assist his service representatives in answering the phone, capturing information, and especially to obtain new customers. In that respect, this is more of a Workshop than simply a recording. Do you want to be part of this interactive session? Before beginning the recording, go to http://www.hardtofindseminars.com/ANH.htm and you can review and go through the exact same screens that I discuss with Nick as you listen.

Go ahead – it’ll be fun. I love this presentation because it shows how Nick’s USP becomes an integral part of his business activities. Listen carefully to the role playing between a service representative and a caller to see how to gather information in an automated fashion and ways to present your USP to potential customers. You may even get some tips about how to talk to potential customers. For example, in our role playing, see how many I call the customer by his first name – an important sales and customer support tool!

For more information, go to http://www.hardtofindseminars.com.

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