How to Market Your Private Practice Using Audio Interviews

Just about every business can benefit from audio marketing because the potential is practically endless. But unless you know how to do it right, you’re just going to be wasting your time and money. So in this interview you’ll meet Angela Treat Lyon. Angela is a teacher and practitioner of EFT, a therapeutic healing method known as Emotional Freedom Techniques. She also hosts a radio program on idareyouradio.com. And in this two-part audio, you’ll hear her interview me for that radio program.

Angela’s students have prepared very specific questions for me to answer about marketing their EFT businesses. So I let them know how they can easily, quickly and strategically create audio products that will grow their private practices.

Part One: It’s All About “The Attitude”

It’s important to have confidence when asking for audio interviews. Remember, you’re the one doing them a favor. Even if you don’t feel like you have enough of a “following” to entice the bigger names, there are steps you can take for landing any interview, and in Part One you’ll hear how to do that including…

√  How to be the “boss” of the interview – and why you’ll want to set the agenda right off the bat
√  How to land the guru interview – techniques and approaches that work
√  How to ask the kinds of questions your listeners want to know – without offending the person you’re interviewing
√  Where to find cheap transcriptions
√  How to get sponsors and advertisers
√  Ideas for packaging your audios for promotion and profit – success-story audios, expert packages, a consumer’s guide, and more
√  How to know what to charge for your audios

Part Two: The Importance Of Over-Delivering

The key to making money on audios is to over-deliver. If you respect your listener’s time by making your audios interesting and valuable, you’ll be building a lasting relationship with your audience – and that will more than pay off over time. So in Part Two of this interview, you’ll hear ideas on how to add value to your products. 

You’ll Also Hear…
√  How to get your audios to sound entertaining and professional – but not “staged” or phony
√  How to make JV deals that will allow you to market your services to someone else’s list
√  How to get qualified prospects to your site
√  Why you’ll want to start collecting names and email addresses of the people who visit your site – and what to do with your list
√  How to turn your e-book into a high-end product – no matter what it currently sells for
√  Guidelines for finding an honest marketer – and some easy ways to check their credibility
√  Why you’ll want to “sell results” and how to do that

Time is a commodity you can’t get back. That’s why my marketing techniques always stress ways you can make more money while spending less time making it. And this interview is no exception. It’s full of ideas that will not only enhance your private practice but also simplify your life.