How To Shift Your Strategy To Explode Your Information Product Sales

Peter is an internet marketer in Australia. He has created a membership site with about seven interviews with Australia’s top marketing experts. His results have been disappointing so he contacted me for advice about how to improve both his web site’s promotion as well as his sales promotion.

You will hear me talk about my own previous personal experiences with membership sites and how they, too, were disappointing. This is what led me to the philosophy of giving away audio interviews for free. My methodology with regard to the free audio is to educate my listeners and then direct them to niche products that they are able to purchase.

One idea that I suggest to Peter is to provide five to ten minute clips of each of his interviews on his site. Following the clips, direct the listener to a place on the web site where they can sign up for a 30-day trial for the remainders of each of the interviews. The way to facilitate sales here is to hire a great copywriter to go through the audio and pull out the selling benefits of the audio interviews and put them on the page where the 30-day free trial is offered.

We go on to discuss the expansion of Peter’s business by looking for niche products where there is very little competition. The main point here is that Peter would not need to be the expert. He should find the expert and then offer his audio interviewing and editing skills to add value to their existing information product as a joint venture.

We talk about potentially hungry markets such as parenting and family counseling. I also suggest the development for an information product for obtaining quality care for your aging parents because there is a huge void in this area.

However, the main idea here is go find a hungry, passionate market that has a real need for information. Selling a business opportunity is always the very best way to go.

Peter likes the idea of joint venturing very much. I suggest that Peter try to acquire other older products by business gurus and leverage off of that person’s credibility – similar to what I have done with the Arthur Hamel course offered on my site.

Peter really likes the idea of joint venturing with other businesses. We discuss possibly joint venturing with Ebay Power Sellers, adding value to their existing products by augmenting them with audios containing valuable content. Here, you can target the Power Seller’s past customer base with new, enhanced products.

This is truly a “twist” to the Audio Marketing Secrets course that you and your brainstorming efforts will benefit from. Enjoy!

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets.

Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm

Arthur B. Hamel has bought over 200 businesses in the past 50 years, and is a well-known author, consultant, investor, business owner, and dynamic lecturer who has shared the stage with such business greats as Robert Allen of “No Money Down” fame. For the past 20 years Art has taught thousands of people around the world — even so-called “little guys” with no formal education or money — how to quickly and easily buy large, multi-million dollar businesses with no credit, banks or prior business experience. He has recently decided to share his unique business-buying secrets and tactics free of charge at: http://arthurhamel.com