How to Tell If You’re Ready For Wal-MartBy firstname.lastname@example.org On January 26, 2009 Under Wal-Mart Espert Interviews
If you have an idea to pitch to Wal-Mart, you can be sure you’re only going to get one shot to present it to them. So you’d better make it count. You’ve got to think like a large retailer and talk to them in terms they will understand. You also have to do your homework to make sure you’re even a good fit for the mass-merchandising giants.
And in this audio you’ll hear how to conduct the kind of research you need to make sure you’re ready for the big retailers, and how to pitch yourself to them when you are.
You’ll Also Hear…
√ How to make sure the mass market carries what you want to sell
√ What to do if your product is considered “seasonal”
√ How to conduct research on Wal-Mart – even if you don’t have one nearby
√ How to make deals with everyone – including your competitors
√ What to do if you discover you’re not quite ready for Wal-Mart so that you can get ready right away
√ How to prepare for the “big sales calls” to the big department stores
√ The criteria you’ll need to meet in order to sell to mass merchants
Remember, the shelves of Wal-Mart aren’t sitting empty waiting for your product to come along. If you’re going to replace an existing product, you’ve got to show buyers why they should make the switch.
But nothing is worse than going into Wal-Mart unprepared. And this quick audio will show you how to get ready.
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