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Kevin Fort on His Progress Growing His Marketing Consulting Business – Part Four

By admin On November 12, 2007 Under Kevin Fort Consulting Interviews, Marketing Consulting

Here is an update with HMA Consultant Kevin Fort on his progress growing his marketing consulting business. When we last talked with Kevin, he was planning to meet with a prospect – a local chiropractor who was looking to grow his business – with hopes of closing the deal.

Needless to say, the chiropractor became Kevin’s first client! In this recording, you will hear how Kevin negotiated the deal, how his first meeting with the client went, and what he planned as his next steps. You’ll also hear how much Kevin has learned about the chiropractic practice and how he has started to come up with ideas for obtaining new clients as well as finding his client’s hidden marketing assets through the reactivation of past customers.

If you’ve listened to my previous conversations with Kevin, you will be familiar with another potential “contingency” client – a photographer who really cannot afford Kevin’s consulting services. This would be a great project for Kevin to pursue in his spare time to gain valuable experience.

Kevin goes on to describe a new prospect who is currently working with a different marketing consulting group. However, after talking to Kevin, she confides to him that she is not very satisfied with her current consultant and will probably use Kevin’s consulting services as well!

I was pleasantly surprised to hear that Kevin had also entered into business relationship with a bookkeeping and accounting firm. The company’s owner did an endorsed mailing of Kevin’s marketing consulting services to her 75 active clients. Included with the letter was an invitation to a free marketing workshop that will be hosted by Kevin. I’m anxious to hear how the workshop goes. Kevin send me the letter that he sent out. Download here to read the letter. The bonus of this new business relationship is that the bookkeeping and accounting company wants Kevin to conduct this type of workshop to its clients on a regular basis. This is a great way of getting in front of prospects time and time again.

Kevin is scheduled to conduct a sales training workshop at the local Chamber of Commerce. He expects to be presenting to approximately 60 people. Wow!

I’ll be bringing you future updates of Kevin’s progress. We all wish him success as an HMA Marketing Consultant.

For more information, go to http://www.hardtofindseminars.com/audioclips.htm.

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