(New) David Garfinkel Copywriting Interview
Early October I was referred to a copywriter named David Garfinkel
by Ben Gay III, the world-renowned sales trainer and author of The
Closers.
http://www.hardtofindseminars.com/David_Garfinkel_Interview.html
Ben insisted that I interview David for my site.
Honestly, I had heard of David’s name but I did not know much about
him.
I already had a ton of copywriting interviews on my site, so I was
not jumping up and down for another copywriting interview.
So reluctantly, and as a favor to Ben, I agreed to do it.
And I’m happy I did.
I’ve interviewed many world class copywriters.
But there something different about David Garfinkel.
It’s that he’s been able to do something none of the other
copywriting experts have been able to do.
He’s been able to make copywriting simple by using a set of
systematized templates.
He’s put together a true paint by numbers system for writing
world-class copy.
And I’m not talking about a fill in the blank form like you’ll see
tossed about the net without any substance.
I’m talking well structured templates for
1. Headlines that grab and hold attention . . .
2. Bullets that create powerful curiosity and an irresistible
desire to buy
3. Stories that forge a powerful bond with your prospects
4. Negative Optimism (No one else even understands this powerful
technique … let alone teaches it.)
5. Offers that your customers don’t want to refuse.
6. Subheads that pull your readers back into your letter.
7. Guarantees that remove all risk and make it a no-brainer to buy.
8. Value-Builders that make even high prices seem like a bargain.
9. Takeaways, the simplest and most-effective way to close a sale.
10. Choice of One templates that obliterate the competition.
11. P.S. (with these P.S. templates you’ll know exactly what to
write in this high traffic part of your letter to practically force
readers back into your letter.)
12. Flow … to bring it all together into a cohesive and powerful
sales letter.
We did two interviews and both are ready at this link below.
If you want to hear copywriting advice from one of the world’s top
copywriters hit on the link below.
You would pay $1000s for his time, but now you can hear me grill
him for free.
http://www.hardtofindseminars.com/David_Garfinkel_Interview.html
PS. David’s just been able to organize and teach copywriting to anyone
who’s willing to learn.
Remember, all of the musical notes where there before Mozart came
along.
Michael Senoff
About the Author
Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com
The world’s leading free digital audio business library.
Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% on line
around the country & around the world to more than 50,000 students.
His over-the-top on line audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.
Michael has also worked as a coach and adviser to other famous
marketing consultants.
Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.
He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews. Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851
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