Old Blue Swing . . .By email@example.com On May 25, 2011 Under HMA Marketing Consulting
The Blue Slide.
The Blue Grill.
And now, for my last blue story of the week.
Old Blue Swing .
Dinner at the mother-in-law’s.
On the way, I passed a home that had put out on the side of the
road an old blue swing.
Taped to the front of the swing was a sign that read ..
Take Me, I’m Free.
I slowed the car.
Rolled down my window.
And assessed the swing’s condition.
I dropped my wife and kids off at Moms.
And drove back to the house to take a closer look.
Popped the trunk.
And walked towards the swing to check it out.
The swing was in real bad condition.
The paint was chipping off.
It was loose.
The screws were rusted.
Part of the back support was broken.
Nevertheless, I lifted the swing and tried to fit it into the trunk
of my car.
It almost went in, but not quite.
Then, I tried to slide it onto the back seat.
I got it in, but the door would not shut.
I was hungry and I did NOT want to be bothered.
I left it on the side of the road and went back to Moms to join
my wife and kids.
I told my wife I was not able to fit the swing into the trunk or
the back seat.
My wife really wanted that swing.
My wife started talking about the swing at dinner.
We came home and she was still talking about the blue swing.
She was thinking about that old blue swing when we went to bed.
And she was thinking about the blue swing when she woke up
on Saturday morning.
And she want back to the house and brought back the old blue swing.
She then asked me if I could help fix it for her.
I didn’t want to fix the swing.
I’d rather just buy a new swing.
I’d rather pay someone to fix it for me.
I said.. “honey..
it’s old, it’s unstable, it’s not safe!
I said . . .
“It’s broken and it can’t be fixed.”
But she would have none of that.
And reluctantly, I started to fix that old blue swing.
I first made a list.
Then, I went to the Home Depot.
I got a few parts.
I got some wood screws.
I got my drill ready.
I got a paint scraper.
I got two cans of brown spray paint.
And I came home and started to work on that old blue swing.
First, I scraped as much paint off as I could.
Then I took a wire brush and brushed the remaining dust off.
Then I drilled some holes and inserted some stabilizing screws.
I got my wrench and a socket set out.
Then tightened up the loose rusty bolts.
I cut a piece of wood and nailed it to support the broken frame.
And before you knew it, that swing was looking goooood.
Then I laid down a big drop cloth on the ground
And I painted that blue swing hickory brown in color.
Top to bottom.
Side to side.
Over and under.
And that old blue rusty swing was starting to transform into a
respectable brown porch swing any home would be proud to own.
I already had the perfect place to hang it.
I visualized sitting in the swing with my kids and wife.
And when the paint was dry and the swing was hung, I sat on it and
reflected about how this old blue swing is a lot like an old worn
Transforming this swing to like new condition is no different then
transforming a business.
All the pieces of the swing were there.
It just needed some attention.
And there are businesses all over the world like this old blue
swing waiting to be transformed.
And there is no better way to help businesses that are old, rusty
and broken then to become a trained HMA Marketing Consultant.
I was too lazy to mess with that old blue swing.
I did not want to be bothered.
And this is like millions of business owners today.
They would rather pay you to do it for them.
But with my wife’s insistence, I became inspired.
And once I started the transformation process, it became fun,
challenging and rewarding.
And you can do this too as an (HMA) Hidden Marketing Assets
I’m offering Hidden Marketing Assets students 0% interest financing.
Now becoming an HMA Marketing Consultant has become truly
E-mail me for details at firstname.lastname@example.org.
In the subject line, type in all caps . .
FINANCING and I’ll send you some additional information.
PS. If we take our time and show some interest, we can do almost
anything we put our minds to.
It’s the same with fixing something around your house, in your
business or within yourself.
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