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Opportunity Analysis With Owner Of A Service Business

By admin On November 12, 2007 Under HMA Client Interview Training, Marketing Consulting

It’s always a pleasure when I’m called upon to put my HMA Consulting hat on in order to help a business owner. Frank, the owner of an acoustical sound and lighting company, had listened to several of the audios on my site, www.hardtofindseminars.com, and contacted me for a consultation about how he could modify his marketing strategies to grow his business.

In this recording, you will hear me take Frank through the first step of any HMA consultation – an Opportunity Analysis.

Listen as I read directly from the Opportunity Analysis Worksheet to explain what the HMA system is, what types of businesses the HMA system works best for, and how using the HMA approach will help to determine ways to optimize success by using and existing assets that the company already has in place.

I invite you to follow as I ask Frank the questions and he provides the answers. You’ll see how much I discover about Frank’s business, its history, its current operations and customers.

We subsequently discuss what a USP is and what Frank’s USP might be. I probe Frank with questions about what makes his company different from its competitors and why people should do business with him. We talk about how he currently deals with prospects and closes sales. You’ll hear me explain some ways that Frank could modify how he explains why his company is better to his prospects in simple ways that could be integrated into a consistent message that he and his employees present about the company either in person, on paper, on his web site, or by phone.

In the area of leveraging current marketing processes, we talk about how Frank could educate his prospects by offering them an audio CD to educate them about acoustical sound and lighting as well as his USP before even meeting with them. The goal here is to increase Frank’s closing ratio.

We go on to talk about reactivating Frank’s past customers as well as alliance opportunities and cross-selling resulting in more sales for Frank as well has his joint venture partners.

Go to this link below for what you get with the system, the price, offer and risk free guarantee.

http://www.hardtofindseminars.com/HMA_Details.htm
 

If you have not listened to these audio recording and interviews yet, make sure you do so.

Go to http://www.hardtofindseminars.com/AudioclipsH.htm

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