Blog For Marketing By Michael Senoff

Here’s a cool story about a game of hangman.

This short story will help you get whatever you want easier and
faster then ever before.

So this morning I take my two boys to school.

Joe, the older one needs to be there at 8:30 AM

Alan, doesn’t have to be there till 9:00

It’s cold out and Alan and I stay in the car until the bell rings.

Alan was feeling a bit sad this morning.

So I say “lets play hangman while we wait.”

He agrees.

He goes first

Dad . .

It’s a 4 letter word.

____  ____  _____  ____

I say “Is there and A”?

NO

Is there an O ?

Yes there is an O

____  O  _____  ____

Is there an E ?

Yes there is an E

____  O  _____  E

Is there an R ?

No R

Is there an I ?

No I

Is there a L ?

Yes there’s an L

L  O  _____  E

And I am telling you, I can’t figure it out.

I say is there a B, a K, a T, a P.

Alan says . . .

No no no no no

And I run out of trys and give up .

And he says . . .

V

Dad, It’s . . 

L O V E . . .

And I then see it clear as a bell.

I could not figure it out.

I felt like and idiot.

And I told him that I loved him no matter what.

What a metaphor for life.

We can’t figure it out.

We don’t see it.

We don’t know the answer.

And the answers are just four little letters staring us
right in the face . . .

L O V E . . .

Love what we do more.

Love the people around us more.

Love out clients and customers more.

Show them you care.

So easy . . . but we forget.

And it’s the same with whatever you’re selling.

Whether you want to take your wife out to the movies or
whether you’re telling your kids to go and brush their teeth.

Enthusiasm, excitement, and love helps seal the deal.

And that’s why I’m enthusiastic about my new five year payback
offer for my HMA Marketing Consulting system.
 
There’s never been a better way for you to get started as an HMA
Marketing Consultant.

It’s your chance to work directly with me.

I want you to know that I have a new appreciation for you
and your circumstances.
 
If you want to look at more details on the HMA system
go to
 
http://www.myfirsthmaclient.com

PS. The next time you want something, try giving a little more LOVE.

Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com

The world’s leading free digital audio business library.

Michael is an experienced internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and adviser to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com  or at (858) 274-7851

My kids are geting into stamps and they like Super Heroes.

So at a recent stamp show, we ordered a set Marvel super hero post cards.

After reading their amazing stories, I wanted to share them with you.

So here they are . . .

√ After the brutal murder of his parents, a young Bruce Wayne
mastered nearly every known form of combat and employed his vast
wealth to equip himself with the tools essential to his
crime-fighting crusade as Gotham City’s Dark Knight Batman.

√After being caught in a nuclear explosion, Dr. Robert Bruce
Banner finds himself transformed during times of stress into the
dark personification of his rage and fury: the most powerful
man-like creature ever to walk the Earth, the Incredible Hulk!

√Gravely injured by an enemy bomb, billionaire Tony Stark saved
his own life by designing a life sustaining shell of high tech
armor that turned him into the invincible Iron Man, a modern-day
knight prepared to fight any injustice.

√ Imbued with incredible powers by the bite of an irradiated
spider,student Peter Parker vowed to protect law-abiding citizens
when a burglar killed his beloved uncle. Peter had learned an
invaluable lesson: With great power, there must also come great
responsibility. The Amazing Spiderman.

√ Infant Kal-El from Planet Krypton abandoned in Smallville USA,
where he was raised by farmers-Now the most recognized symbol in
American pop culture. Superman.

√ Trapped on a deserted island, billionaire playboy Oliver Queen
learned to hunt with a bow and arrow. He escaped and became Green
Arrow, a modern-day Robin Hood who uses him unparalleled skill as
an archer on behalf of the underprivileged. The Green Arrow

√ Barry Allen, police scientist was hit with an explosive mixture
of lightning and laboratory chemicals. Now endowed with superhuman
speed, transforming him into the Flash, the Fastest Man Alive.

√ Your Story Here . . . . . . . . .

PS. After reading these stories, It should not be hard to
understand that with great adversity, all of these super heroes
prevailed. Why not you?

I’m offering marketing consulting students a five year payback plan
for the HMA Marketing Consulting System.

Now becoming an HMA Marketing Consultant has become possible for
just about anyone.

For more details reply to this e-mail.

In the subject line, type in all caps SUPER ME . .

And I’ll send you some additional information.
Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com

The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and advisor to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com or at (858) 274-7851

Here’s the link and transcripts to my most recent interview.

http://www.hardtofindseminars.com/Get_Paid.htm

It’s called . . .

How To Get Paid For All Your Marketing Efforts . . .

When I first started hardtofindseminars.com, I didn’t have a
moneymaking model. In fact, I made a lot of mistakes.

I didn’t establish myself as an expert right away, I didn’t take
control of the flow of my leads in my joint venture deals, and I
didn’t really have any products.

If I had to do it all over again, I’d do things a lot differently.

And in this interview, you’ll hear all about the right way.

One of the biggest lessons I’ve learned along the way is the power
of marketing.

Products are a dime a dozen, and you’ll be able to find ones to
negotiate the rights and royalties for, no problem.

But you need to make sure you’re getting paid for all of your
marketing efforts.

If you let people bypass you with a simple google search, then
you’ve done all the work for nothing.

And in this audio, you’ll hear how to put a few easy safeguards
into place to make sure you get piad and you don’t get screwed.

You’ll Also Hear . . .

√ What to look for in products to sell
√ How to negotiate the rights for them
√ Why it’s important to establish credibility right off the bat 
√ 3 ways to control the flow of leads in deals
√ Ezine articles – Are they really worth the effort? 
√ How to make timeless interviews without spending a lot of money

You can’t take the time and effort to make audios and then just
give them away for free. You want to make money, so you need to
make sure you’re getting paid for all of your marketing.

I didn’t have a moneymaking model when I started out, but I sure
have one now.

And in my most recent interview, you’ll hear all about it.

Go to

http://www.hardtofindseminars.com/Get_Paid.htm

Or print this e-mail and read the transcripts below.

                    WORD FOR WORD TRANSCRIPTS

Michael: You’re in the driver’s seat you can do that because it’s
the guy who does the marketing and who controls the sales process
the interview who controls everything and if you control the flow
of the lead you can turn it off just like you can turn a light
switch off because you’re in control.

Arthur: Good evening everyone this is Arthur Robinson, Jr.  Tonight
I have another special treat just for you. In this exclusive
powerful interview I’m going to interview a great friend of mine.
His name is Michael Senoff and Michael Senoff is the creator of
HardToFindSeminars.com.  And Michael is an experienced internet
marketer and talk show host and a popular professional interviewer.
 Michael has toured 100% online around the country and around the
world to move more than 50,000 students.  His Web site
HardToFindSeminars.com started in 1992 buying and selling pre-owned
Jay Abraham Seminars, Gary Halbert Seminars and Dan Kennedy
Seminars books and tapes for Pennies on the Dollar.  Now his
over-the-top online audio interview Web sites is listed as the Top
1% of most visited Web sites in the world.  Michael has also worked
as a coach and adviser to other famous marketing consultants and
that is an awesome resume and I’d like to welcome Michael Senoff to
the call.

Michael: Thank you Arthur, I appreciate the wonderful introduction,
I really do.  Thank you and I’m glad to be here.  Hopefully I can
share some good ideas with you and your listeners.

Arthur: Well thank you Michael.  I’d like to thank you once again
for taking time out of your busy schedule to educate the listeners
about the power of audio interviews.  I gladly appreciate it.

Michael: Oh you’re welcome.  Well first what did I tell you when
you first called me?  And I hear this all the time “I know how busy
you must be.”  I mean Arthur if I told you how many times I’ve
heard this from people who called and I got like a $1 dollar for
each time they said it I’d be really, really wealthy.  But the fact
is I’m really not that busy and the reason is because I’ve got all
these automated audio interviews talking for me while I could be
doing the stuff that I want to do.  And so what you look at when
you see all of those people I’ve interviewed up on my Web site Hard
To Find Seminars and when your listeners go there they’re going to
see all these interviews and all of these famous people that I’ve
interviewed you got to keep this in mind this is marketing magic.
This is what I’m trying to do to create a magic in the mind of my
visitors and it’s going to leave you with the impression that I am
this huge like multi-multi millionaire busy marketing mogul and
that I am just so flooded with interviews and busy all the time,
but the truth is I’m not.  But what we create with all these audio
interviews is that image.  Okay.  I do alright for myself and I
love my lifestyle but the real secret here with all these audio
interviews is it does the work for you it takes you out of the
picture.  Now it does take work to do it at first, Arthur, and I’m
sure you know that right.

Arthur: That’s right.

Michael: But once that little interview is done and it’s up online
and it can be delivered to anyone in the world, and especially if
it’s selling something whether it’s selling something for money or
selling you on your credibility or endorsing another expert who has
a product to sell that you may be a part of making some money with,
it’s a little money making machine.  And hopefully I’m going to be
able to convey that to your listeners the best way I know how and
the most succinct way I know how and as simply as I know.

Arthur: Well when I come across your Web site on the internet I was
very impressed by the content.  That’s really like an audio
library.

Michael: When you saw it what was it that impressed you the
content?  What gave you those big impressions?  Just tell me your
thought process.

Arthur: Well when I came across the interviews, you got a lot of
content on your Web site, but I went to the interview that you did
with Bill Bartmann.

Michael: And have you heard of Bill Bartmann?

Arthur: I have heard of Bill Bartmann.

Michael: Now what’s the thing everyone who’s heard of him knows
he’s the guy who’s a what?

Arthur: Actually Bill Bartmann he actually teaches people how to
make money by buying non-performing loans with Pennies on the
Dollar when I actually listened to the powerful interview that you
did when he was actually talking about his rags to riches story in
the beginning stages.

Michael: Yeah.  Now the reason I wanted to interview that guy is
was a billionaire.  He may not be a billionaire now but he was a
billionaire, right.

Arthur: That’s right.

Michael: So I can say I’ve interviewed a billionaire, how about
that?

Arthur: That is absolutely powerful.

Michael: Okay so what’s powerful be me choosing the right interview
interviewing a billionaire and having that up on my site, so
Michael Senoff has interviewed a billionaire, does that help my
credibility?  Does that help in your mind establish me as like
somebody because I was associated by doing an interview with a
billionaire?  Do you see how that increased my perceived expertise?

Arthur: Yes that’s Markey Value.

Michael: That’s Markey value, so you’ve been listening to
interviews.  So that’s a great shortcut way of establishing
credibility even though you’re just a little guy – and I’m not
saying you I’m saying anyone – I’m the guy in my two car garage or
my little small office doing the interviews from a telephone or
whether you’re interviewing from your kitchen table or whether
you’re interviewing on your cell phone from your bathroom.  Now if
you or if I find an expert who really was a big shot or has a big
name out there that’s a real shortcut for your listeners to
instantly raise their credibility just by association; it’s almost
like magic.  But let me ask you, you said you were real impressed
with Eric Lofholm and Joe Vitale and Bill Bartmann.  Now you being
kind of in this niche and this is kind of your thing, have you
heard of those other experts as well?

Arthur: Well actually before I came across your powerful site I
have a PR lady that I interview, her name is Pam Lantos, and she
was actually giving me people to interview and also DC Cordova that
I interviewed, and she told me about Eric Lofholm, and I did an
interview with him.

Michael: Okay so you did interview Eric.  Okay, great.

Arthur: And I interviewed Bill Bartmann but there was his partner
Jeff and he was talking on behalf of Bill Bartmann about Pennies on
a Dollar.

Michael: About his bank deal.

Arthur: Yes.

Michael: Okay, very good.  Yeah that’s great you got an interview
with him, you know, I tried to get an interview with him promoting
his program and I wasn’t successful so it just shows you anyone can
get an interview you just got to be persistent.  How persistent
were you with that Jeff guy, I’m curious?

Arthur: I emailed him and we kept going back and forth and then he
said that Mr. Bill Bartmann wasn’t doing teleseminars but he could
speak on behalf of him with his workshop that was coming up with
Buying Non-Performing Loans for Pennies on a Dollar.

Michael: Okay.  Now I know Arthur you’re persistence because you
consistently called me, you emailed me, you are a persistent guy
and that persistence has paid off.  And were you persistent with
him as well, did it take a few emails and phone calls?

Arthur: It took a few emails and it took a few phone calls and I
listened to a powerful interview that you were actually conducting
and you told people to never give up and if you asked 10 people and
one said yes then you just focus on the yes’s and not the no’s.

Michael: That’s right.  And also that follow-up can be very helpful
because you have followed-up with me over the last I think six or
seven months and you have called me and I haven’t picked up on
everyone but, you know, sometimes it just timing.  Okay.  So your
listeners should know that your persistent is paid off and that
should be a lesson to all your students because being persistent
and going after, especially the big name interviews we already
talked about what a big name interview can do for you, it can
easily and simply increase your credibility and your expertise, you
know, your perceived expertise in the marketplace.  So it’s always
a good idea to be really persistent for the big guys and if you
stay with it you won’t get all of them but you will get some that
you never expected that you’ll get and you only want to focus on
the foxes and don’t worry about all the dogs who don’t return your
call.

Arthur: Did you have a mentor to help you build business or did you
pursue your dream all by yourself?

You’re listening to an exclusive interview found on Michael
Senoff’s HardToFindSeminars.com.

Michael: Well no I didn’t do it all by myself, you know, I was
always into the personal development stuff like Tony Robbins and
Jay Abraham that’s how I got into the whole business.  My Web Site
HardToFindSeminars.com was the selling hard to find seminars and
the way I got into it as a marketing student wanted to learn as
much as I could about marketing I had a little pen manufacturing
business when I was living down at the beach in San Diego in a one
bedroom apartment and I wanted to learn how to sell more pens and I
searched out, probably like you did, for experts in marketing and I
came across Jay Abraham and I ordered a set of videos I think for
about $275 called Optimization.  You know it was Jay Abraham giving
his condensed version of his marketing philosophy to a group of
Tony Robbins students at a Tony Robbins Mastery Seminar that I
think they paid $5000 or $10,000 grand to go to.  And so when I saw
that I go “Eureka that is the stuff I want to learn the marketing.”

I had already been studying Brian Tracey and Zig Ziglar and how to
close the selling, the selling part of business, but I needed
something that could help me leverage my time instead of selling
one-on-one I needed marketing to show me how to increase my reach
and to sell instead of one-on-one to sell to one-on-many.  And so I
started out as a student and I ended up finding a set of Jay
Abraham tapes which when he put on seminars were very extensive his
seminars were $20,000 and $15,000 and I didn’t have that kind of
money to go to a seminar and I wasn’t going to pay that kind of
money at that time, and I ended up finding a used set of the tapes,
because when people pay the $15,000 or $20,000 dollars they come
home with all the cassette tapes and they get the books and the
manuals and they get them on CD and a lot of people don’t do
anything with them.

So I found a guy who had a list of all the people who went to the
$15,000 dollar Protégé Training Seminar and he faxed over a list of
all the people in California and I got on the phone and I would
just call them up and say “Hey I’m looking for a set of those
little tapes from the Jay Abraham seminar that you went to five or
seven years ago, would you by any chance have a set?”  And I’d call
the San Diego people first since I was in San Diego and I found a
lady who had a set and she sold me everything for $50 dollars and
that’s how I got a hold of my first big marketing training it was a
pre-owned set of $15,000 dollar seminar that I picked up for $50
dollars.  And so I got that to study it and to learn what I could
about marketing.  And then Hard To Find Seminars came because I
studied that and I had found others as well and eBay was coming
into play and I wanted to buy this big blue barbecue grill and my
fiancé at the time didn’t want me to spend the money, it was $1700
dollars.  It was a fancy smoker grill, beautiful blue tile called a
Kamado, if anyone goes online to Kamado.com these things are
beautiful and if you love to barbecue or smoke chicken or ribs and
stuff this thing’s gorgeous.  It’s a grill that you can hookup a
propane tank to and/or a smoker and I wanted this thing.  And the
way I got the money for it was I sold that set of Jay Abraham tapes
the one I bought for $50 dollars I broke it apart.  And my first
sell on eBay was to a guy named Terro in Australia and in paid
$1700 for that.  And then I took another section of that seminar
and sold it up on Amazon.com for $900 dollars.  And that is how I
started buying and selling hard to find seminar material, mainly
Jay Abraham stuff, because I eventually got the list of all 900
people who went to training and I just started calling all of those
people buying and selling as much stuff as I could get a hold of up
on eBay and up on my Web site.

Arthur: That is powerful.

Michael: It all started as the desire to learn marketing, didn’t
have the money, had to think outside of the box, used the hidden
marketing asset, meaning found something that one person’s trash
was my treasure, and then knew that there was always these other
people who want the same thing and use eBay as a platform to find
other people interested in this material and was able to turn it
into a business.  And then slowly I started getting into the audio
interviews only after awhile of studying the marketing stuff.  And
the interviews the main reason I got involved with that was because
I wanted a reason for people to come back to my Web site to buy the
Jay Abraham stuff.  And I had to keep providing goo content and
interviews was my bait to get good value a good interview that they
can download and listen to or read the transcripts that was my bait
to get them back to the site and hopefully they were going to
stumble across my product page of all the Jay Abraham stuff that I
had.  And then I just kept doing more and more and more and more
and more.

 Now since then I don’t buy and sell Jay Abraham stuff anymore I
kind of sold that business off and there’s another guy who handles
all that and I’m just concentrating on my own products and my own
interviews.

Arthur: Now you say you provided good content in your interviews I
know content is key.  Do you think that you were put on this planet
to teach people about audio interviews?

Michael: I really don’t know if I was put on this planet to teach
people about audio interviews, probably not.  You know there’s
probably a whole lot of things I could be doing it just so happened
that this is what I’ve been doing for the last five or six years.
And then content really isn’t key, content is good and content can
be very powerful, but as time goes by, you know, there are a lot of
content out there.  You know good quality valuable content is good
quality valuable content but what you do with that content it could
be either king, it could be your queen, it could be your jack or it
could be your two, you know, it depends on what you do.  What’s the
strategy behind your content that you’re developing?  And we talked
about one at the beginning which was to build that instant
credibility by association, like the interview that I did with Bill
Bartmann that instantly probably, you know, if that was the first
one you saw on my site and maybe you saw a couple of others, that
instantly because you saw Michael Senoff interview these guys he
must be an expert.

Arthur: That’s absolutely correct.

Michael: So instantly I was elevated to these experts expert status
by association because I interviewed them.  You don’t know what my
association was and you don’t know if I was best friends with them
or if I see them on a regular basis or anything.  So you weren’t
sure about that but you knew I was associated because I had
evidence of me interviewing them, my voice asking them questions so
that was all the proof you needed right.

Arthur: That’s absolutely correct.

Michael: Okay.  So I’m not buddies with Bill Bartmann or Tom
Hopkins or any of these guys I just did an interview with them one
time but do you see the magic it creates?

Arthur: It creates a lot of magic.  I came across your Web site at
1:00 in the morning then I went to Google and you have like lots
and lots of content with powerful interviews that you conducted
over the years.  Now I know that you say that you like to provide
free value with the interviews that you do.  Where does the actual
money come into play by conducting powerful audio interviews?

Michael: Now there’s a lot of different things and it’s still a
learning process I don’t know everything.  You know when I first
started doing the interviews the first and second year I just was
thinking “Okay, do the interview if you build it they will come, if
you build it they will come.  Do an interview and they will come
even though it was good.”  And that’s currently true, you know, but
not entirely true.  And I didn’t really have a money making model
when I first started with the interviews but as time was going
along I figured out a few ways to how to make money with audio
interviews and there’s a few of them.  You know some of your
interviews like what we talked about with the Bill Bartmann, you
know first of all you’re not going to ever sell anything unless you
establish yourself as an expert and have some incredibility.  So
those big names or the interviews – when someone sees that Bill
Bartmann interview and that instantly establishes me as an expert
in credibility just by association that’s real important because if
I didn’t have that no one’s going to really pay attention or trust
or maybe even buy anything.  So you really need those and I think
that’ll be a great strategy for any students of yours listening.

 I was really kind of afraid to go after the bigger names and
that’s why a lot of my interviews are with well people like me who
are in the trenches who are just trying to figure all this stuff
out.  And that was good stuff too because people like hearing from
people like them people in the trenches.  I’ve had a lot of
feedback where those are very valuable plus you can go listen to
interviews with Bill Bartmann all over the place.  So some of those
in the trenches people gave my interviews kind of a raw in the
trenches feeling I had a lot of people who liked that.  When I was
first starting out it was all new to me and that’s why I was just
starting out with a lot of people who weren’t big names.  I did get
a couple of big names but you can go after a number of people but
before I got really serious about it I went after some bigger
names.

So I think that was a mistake on my part. I think if I had to do it
all over again then I would tell you and tell your listeners go
after the big dogs first because you can.  Because, you know, what
if I got an interview with Obama I mean that’s about as big as you
can get, that’s real powerful people would like to hear from that
because he’s the President of the United States.  So I tell your
listeners go after the big dogs first get a couple of big names to
establish you the instant credibility by association whether than
wait like I did.  Big dogs in your field, you know, whatever niche
you’re going in or whatever your thing is.

Arthur: That’s real powerful that you mentioned that I actually
heard that in one of your powerful interviews that you conducted
and basically that’s what I started doing.  I started interviewing
real estate agents and real estate brokers and then I just started
interviewing people with their own businesses and then it just went
from there to creating that domino affect with Laticia Wright and
DC Cordova.  And actually they’re waiting on an interview right now
with Michael Maloney and I conducted two interviews with David
Morgan, you ever heard of him?

Michael: I haven’t who’s he?

Arthur: Well David Morgan he specializes in the gold and silver
market, he’s a precious metal expert and he actually mentored
Michael Maloney.  Now Michael Maloney is Robert Tiasocki’s advisor
about gold and silver.  So I did an interview with him and I asked
for a referral he called Michael Maloney on my behalf.  Now he and
Robert Tiasocki is on tour right now, but once he comes back I’m
going to be conducting an interview with him.

Michael: Okay that’s wonderful.

Arthur: At the beginning I was nervous but now I’ve built the
confidence I don’t feel nervous at all.  So I feel comfortable
talking to a billionaire or a millionaire.

Michael: Yeah that’s good, you know, you get a couple under your
belt and it’s not a problem that fear goes away.  So we were
talking about so how do we make money with this stuff and what are
some of the purposes of the interviews.  And like I said Number 1
is you need some big dog interviews for that credibility.  And then
I’ll give you a couple of uses of what I do if my interviews.  And
first of all we do want to make an income, you know, because
operating and doing interviews and running a Web site like I have
cost money.  Okay.  You got to generate some income to finance your
operation.  And interviews take time there’s editing involved.  I
have a writer who writes the description for them, I have an audio
editor who does the editing for him.  You know before I did all
this stuff myself but if you’re doing them at the level and you’re
doing quite a bit of them you’re going to need to build a team so
that’s secondary.  You really need to build yourself a good team to
help you do all this stuff so you can focus on what you’re really
good at and that’s maybe doing the interview.

 So we need to make money from our interview somehow we can’t just
give them away for free with no plan on generating an income.  And
one thing that I do is I’ll do interviews with experts who already
have products that they’re selling and so I’ll interview them
almost like an infomercial and the interview will give a lot of
great confidence.  It’s almost like talking a sales letter.  I’ll
interview them and create an audio sales letter that will generate
an interest and a desire to learn more information about my expert
product.  So for instance my interview with Bill Bartmann was all
about his history and everything and I signed up as an affiliate
with him and if you listen to my interview it gives a Web site
where you can get more information on Bill Bartmann’s products and
services and if you go to his Web site you will be tracked through
my affiliate link.  And if you buy into his seminar I will generate
a commission and generate a $400 commission from one of his
seminars that someone had listened to the interview and went over
to the site and bought it and it was just as simple as that.

 So doing an interview with an expert and signing up as an
affiliate with that expert’s products and services you want to make
sure they have an affiliate program which is legitimate and that it
can be tracked and then generating a commission on any sales that
results from your marketing efforts.  Your marketing efforts are
producing, developing, editing your interview and posting it and
marketing it and getting it in front of people and you’re rewarded
on that but you only do the work on time.  And then once it’s up on
your site we can pay you over and over and over again.  And I have
at least 15 interviews, maybe 20 interviews that do that with other
people’s products that I’m an affiliate of.  Does that make sense?

Arthur: That makes a lot of sense.

Michael: Okay then there’s your own product which is even better.
It takes more work.  The real attractive thing about signing up
with an affiliate in interviewing an expert is that they’ve created
the sales letter, they’ve created the product, they have the
backend sells system, they have the follow-up, they have the email,
they have all of that and all you do is the interview and endorse
them over.  That’s a huge time saving so you don’t have to create
and manage and run your own product but you’re only getting a
certain percentage, they’re keeping most of it, but if you want
total control over your own business you want to create your own
product.  Now remember I was telling you I was selling on all those
Jay Abraham tapes, well I only had 900 people to call on and I
certainly couldn’t get in touch with all of them and I knew the
writing was on the way I was going to be out of business if I
didn’t come up with my own product because I couldn’t run copies of
Jay Abraham’s stuff all I couldn’t counterfeit them and I didn’t do
any of that.  I sold original material that I bought pre-owned off
of people who actually went to his training.

 So the writing was on the wall.  I knew I needed to get a hold and
develop my own products that I had control over.  And one of the
nice things about that is you keep all the money you’ve got all the
responsibility in developing the product and creating the sales
letter and handling the sales and charging the credit card and
doing all that but you’re rewarded with 100% of the margins and so
that’s another way.  And then I probably have 10 or 11, 12
different products that I have a 100% control over.  So that’s
another way you make money from your audio interviews.  Those are
two ways, there’s others, but those are two very powerful ways,
become an affiliate for other products and create and develop your
own product.  And then we talked about the ever important
interviews to establish your credibility and an expert by
interviewing some big dogs in your niche or field.

Arthur: That actually makes a lot of sense.  Now I know you
mentioned developing a team and now I actually did that and
actually we are partners now, he’s actually my audio editor now and
he does my video production work now.  He actually does the
commercials for Channel 3 News.  You know I’ve developed a team and
it’s just me and him and about two virtual assistants that are
actually going to be doing my email and marketing and I basically
just did what you said to do and when you basically found a mentor,
whatever a mentor tells you what to do you do it.  The only way
you’re going to see results is if you do it rather, it’s good
results or bad results but failure is only a step away from
success.  Now what I would like to know and can you education the
listeners about how can the listeners conduct audio interviews
timeless without spending a lot of capital?

Michael: Okay, without spending a lot of capital and timeless
meaning interviews that will last a long time.

Arthur: That’s correct.

Michael: Obviously use the example of my niche, sales and marketing
and advertising these are timeless, because we’re dealing with
human beings and human’s emotions and reasons why people buy and
how to make money.  I mean money doesn’t grow on trees where does
it come from?  It comes from people and people give up their money
and open up their wallets and charge their credit cards based on
human emotions.  Humans have been the same for millions of years so
it’s always going to be the same.  So it never changes so there’s
always people that need to earn money and make money and the way
you do that is always the same and it always comes from the human
being in one way or another.  So that niche of mine that market
that I’ve been focusing on for all these years I have never have to
relearn.  Imagine if you were interviewing experts on how to write
Cobalt back in the ’80s Cobalt which is a computer language and now
that stuff, you know, you got to relearn it every six months.  All
that work and effort you put in interviewing experts on how to
write a computer language that is obsolete six months you’d be
wasting your time you’d have to keep recreating your interviews.
Even though it sold maybe the best sold maybe the best selling
Cobalt writing book there was or a course or a seminar it’ll be
obsolete in six months.

So when you think about a product or a market you want to think
about a product that can be sold for many years down the road that
will not expire or become obsolete due to technology or for some
other reason.  Now there may be some stuff, you know, internet
marketing, you know, a lot of that has to be updated and changed
because that’s always changing and changing very quickly.  So you
have to be careful if you’re going to think about doing a product
like that if it’s going to be technical and you’re dealing with
software.  And just think about facebook and MySpace and all these
other social media sites you didn’t hear about this stuff three or
four years ago it was non-existent but then there’s opportunities
with these things that come up and change.  So you have to ask
yourself, how long is this thing going to be around?  How long is
it going to take me to create interviews, and is it a good
decision?  You got to weigh that for yourself but it’s definitely
something to think about.

Arthur: Well I know that you were to actually communicate to me
about JV deals.  How can someone not get burned when they conduct
an agreement with doing a JV deal?

Michael: Well that’s a great question and that’s a big concern.
And I’ve been burned in the past big time by doing JV deals and
what you need to do, and this is the trick that I’ve done, let’s
say you’re promoting someone else’s product – first of all, there’s
always going to be some level of trust.  Okay, if they have an
affiliate program and they’re using some good quality affiliate
software you can feel pretty confident that you’re not going to get
burned.  So there’s one thing you can do.  Like let’s say you
interviewed me, okay, and I have my Audio Marketing Secrets that
you can get signed up with Click Bank and you can become a
reseller, right.  So you’re doing this interview with me and you
want to promote my Audio Marketing Secrets product which reveals
all the secrets of how I make money with audio interviews, the same
one you bought.  So you can ask yourself “Well how can I promote
Michael’s Audio Marketing Secrets and not get screwed?  How do I
know I’m going to get take?”  Well with this you may sign up with
Click Bank but if you sign up with Click Bank, Click Bank is a
place for any of our listeners who are looking for products to sell
there’s going to be over 10,000 products that you can choose in
market.  They’ve already written the sales letters, they’ve handled
the delivery of the product they handle customer service so all you
got to do is find that product.

Now I would contact that expert who developed the product interview
him, but you don’t even have to do that they have sales letters and
Web sites already setup.  But when you setup a deal with Click
Bank, and Arthur let’s say you signed up with Click Bank because
you want to market my Audio Marketing Secrets product to your
listeners, what you’re going to get it’s called a Hop Link.  So
let’s say at the end of your description on your web page or where
you show this interview for people to download it may say “Hey for
more information on Mike’s Audio Marketing Secrets go to” and
you’re going to see, it may say HardToFindSeminars.com and it may
have your affiliate code number in there so you can see that, you
know, it’s obvious to someone that you’re an affiliate and since
someone knows my Web site is HardToFindSeminars.com they can bypass
your code and they may go to HardToFindSeminars.com and search for
my Audio Marketing Secrets and they would bypass you and buy
directly from me even though it was your marketing effort, your
time your energy, you setting up the interview, you doing the
editing, you writing the description, you emailing your list, you
getting them to click and listen to our interview and then you’re
going to get screwed because they’re going to go around you, you’re
not going to make a dime and I’m going to make all the money right.

Arthur: That’s correct.

Michael: So how do you protect yourself from that?

Arthur: Well a couple of different techniques and I’ve learned this
the hard way.  Okay.  One is I used a service called
DomainsInSeconds.com and I think they’re a reseller for GoDaddy.
So it’s where you can go buy yourself a domain name for $7.95 or $8
bucks.  So you log in there, and let’s say you want to find a
domain that’s available and you may type in Michael Senoff
AudioMagic.com, and so you buy that domain name and you control it.
 And so when you get that affiliate hop link, right, that funny one
that everyone would know that you’re a reseller what you do is you
go into your Domains in Seconds account and in your description on
your Web site you say “For more information on Michael’s product go
to Michael Senoff AudioMagic.com.”  Now you control that domain
name that’s yours, right, but you set it up in a way when someone
clicks on it it’s going to redirect directly to my sales page,
okay, and once it redirects to the sales page Click Bank has
captured the ID or the computer who is visited that page.  So even
if they didn’t order now and they came back later you’re going to
get paid for that.  You’ve got to control the flow of your leads.
You’ve got to control the flow of your leads.

 Now let me give you two other ways that I control the flow of my
leads, and when I’m talking about leads when I’m referring to a
product I’m going to generate an income from where there is a
affiliate program that they have set up or whether we have an oral
agreement or we’ve negotiated a deal, if I send someone over even
if it’s by phone and I refer them I get paid on that.  Another
method I do that is one particular product that I have on my site
does not give a Web site.  It has a phone number only.  So it says
“For more information on this call 1-800-blah, blah, blah, blah,
blah, blah.”  The phone number that I setup with the service called
Kall8.com, K-A-L-L-8.com and there’s other services like this you
can go log in and you can go buy yourself an 800 number or a
regular number.  It doesn’t have to be an 800 number, for about $2
a month it’s almost nothing.  And what you do is at the end of your
description of your audio recording, even in audio it says “Thank
you for listening for this interview.  For more information you can
contact Arthur Robinson, Jr. at 1-800-982-6487.”  I own that number
it’s my number, so what happens is when the people call
1-800-982-6487 because they want more information from Arthur
Robinson, Jr. that number, which I control at Kall8.com I can put
the number that I wanted to forward to.

So I’ll put your phone number, Arthur, the number that I would need
to call you.  Your number will go in there even though they call my
800 number which I control it will forward to your number and then
I, since I own the 800 number will have captured the call that came
in I’ll have the name of the caller, I’ll have what time it came
in, I have evidence, I have prove that I generated that lead
because no one else owns that number.  So a month from now I can go
in and I can say “Hey Arthur remember that guy Johnny Barack who
called you, well that was my lead” and you’re like “Well I didn’t
know that he just called.”  Well, I’ve got prove that I generated
the lead and I can show it to you.  And you can even go so far as
to record the conversation between Johnny who called you and you
and you can have evidence that was your lead.  So you have to
control the flow of that lead and be able to prove that that was
your lead you generated.

Now when your joint venture partner knows that you’re doing this
you have to explain this to them in some cases, he’s going to be
honest with you because the many he screws you or doesn’t pay you
on something you just stop the flow of the lead and then you can go
turn it over to someone else.  You’ve already got the audio that’s
producing interest in a desired subject.  Even if you’re the expert
I interviewed and it’s on audio interviews and if I wasn’t getting
paid I could still use that interview to generate some interest and
have that lead go to another expert because I’m the interviewer I
may say well “You know that Arthur Robinson, Jr. yeah he’s good and
everything but I’ve got someone even better, I’d rather refer you
to this guy.”  Do you see what I’m saying?

For more exclusive interviews on business, marketing, advertising
and copywriting go to Michael Senoff’s HardToFindSeminars.com.

Arthur: Ah, okay.

Michael: You’re in the driver seat you can do that because it’s the
guy who does the marketing and who controls the sells process the
interview, who controls everything and if you control the flow of
the lead you can turn it off just like you can turn a light switch
off because you’re in control.

Arthur: Would that be very effective if you’re doing like a
presentation?

Michael: Absolutely.  Look you know how much work it is Arthur,
right.

Arthur: That’s right.

Michael: You’re up at probably 12:00 or 1:00 at night baby sleeping
your wife sleeping, you’re pounding away editing, you know, there’s
a lot to be done, right.

Arthur: Yes it is it’s a lot of work.

Michael: So you want to be paid for your work you don’t want to be
bypassed you want to be paid for your marketing efforts don’t you?

Arthur: That’s correct.

Michael: So another method you can do, you can interview an expert
and you can totally leave out his name, first name and any kind of
information that would give someone their ability to go and search
it on Google and find him.  So all you have is the great content
you have a great interview on a subject that educates someone about
something and generates desire and interest, but there’s no way for
them to go around you because you have left out the name or you can
leave out the last name.

 Now I’ve been doing this for four years with my HMA Marketing
Consulting system it’s a $6000 dollar program that I’ve been
selling since the end of 2004.  And I learned this the hard way
when I was doing a joint venture with a previous guy I left his
name in there and then that’s how I figured out I wasn’t getting
paid on my efforts.  So people were going around me and buying
direct from him and I wasn’t getting my commission so I didn’t
think that was fair.  And I like to be paid on the works that I do
and on my marketing efforts that I put in.  So this time when I
interviewed my expert a gentleman named Richard I left his name
out.  I probably have 15 hours of interviews with him the
promotional interviews and you cannot figure out who the hell this
guy is.  It’s Richard but you go search Richard on the internet
you’re going to spend a long time trying to figure out who he is.
So I control the flow of that lead so when someone wants more
information on Richard they’re going to contact me first and that’s
how I control the flow of the lead or they’re going to sign-up on
my Aweber account.  So I don’t give away all this information that
can take them somewhere else.

 Now I know we can’t do this on all our interviews.  We could
actually but you may feel like well not putting their first name
that may take away their credibility.  But actually in a lot of
cases it may not take away the credibility as much as you think
because people are trying to learn something from that expert and
the first and last name unless they know of the person already then
that’s helped build that credibility is what they talked about in
the interview and the value provided in the interview.  Does that
make sense?

Arthur: That makes a lot of sense.

Michael: Alright so you got to control your flow of lead because
you want to be paid on your effort.  Don’t let anyone take anything
from you that doesn’t belong to them, you know, with the internet
it’s very easy to do so you got to protect yourself put some
safeguards in there that make sure that happens.  There’ll be a few
that’ll slip by but you’ll cut it down big time if you do it like
this.

Arthur: What about video format?  Now I’ve did some interviews
where, you know, when you put them on YouTube it’s only a 10 minute
window, but I did some interviews with experts and I put their full
name in there, would that business model that you just mentioned to
me would that work with video?

Michael: Well with your experts, you know, DC Cordova do you got a
joint venture deal going on with her?

Arthur: Actually I do with her Money and You programs.

Michael: So I listen to it.  So are you on the trust method if
someone calls her you got to trust her to say “Well how did you
hear about it” and you got to trust that I’m going to remember
about it from you and that’s the only way you may get paid.

Arthur: That’s correct.

Michael: That’s got to change.  Okay.  That’s great and I’m sure
she’s trustworthy and I’m sure it’s great but people are only
human, you know, I may be the guy who forgets where I heard it
from, she may forget to ask me how I heard about it, her secretary
or her assistant maybe just working $10 an hour and may not even
know to ask, they’re going to slip by.  Okay.  You’ve done this
interview, you’re getting it out to your list and you’re man I
haven’t gotten any sales from her but there may be a reason why.
You have no evidence, no prove that you’ve generated any leads
except based on her word, so you’ve got no control.  So from all
your interviews that you established joint venture relationships or
you become affiliates you’ve got to put those safety measures in
where you got to control the flow of the leap.

 Now your question about your videos, you know videos can be very
powerful, if you get two people and you put one in front of a video
and one in front of an audio you know video when you’re engaging
the eyes and the ears at the same time it’s more powerful
emotionally in many cases then just the ears alone.  But I
guarantee you if you and I did a test and you sent out an email to
a list of 1000 people and said I’ve got a video here with Michael
Senoff and you can go view it right now at YouTube.  Its 60 minutes
long you’re going to have to watch the whole thing.  You can’t
download it so you’re going to be stuck in front of your computer
and you got to press the play button and you got to watch the whole
thing you can put it on pause if you get distracted.  Or I’ve got
an MP3 audio that you can either play online and listen to all the
way through or you can download it as an MP3 put it on your iPod,
put it on your pants clip or your iPod shuffle, take it when you’re
exercising, stick your shuffle on your ears maybe go for a walk, go
for a hike, burn a CD with it put it in my car.  Or hey I can read
the transcripts I got the word-for-word transcript I’m a reader,
you know, a lot of people read faster than they listen so I can
just print these PDFs of the transcript and just take them with me,
staple them, put them in a 3-ring binder.

So if we measured who’s going to get their message in the head of
our prospect easier and more effective and in greater numbers, you
or you just have a video choice or me where I have a play audio,
download MP3, download transcripts and you’re given me the ability
of taking it on the road and plus I have it where people in the US
can play my audios on their cell phone without downloading for
free.  Who’s going to win that game?

Arthur: You are.

Michael: And why?

Arthur: Because basically you’re giving the customers more ways to
absorb the content.

Michael: Am I doing them a favor?

Arthur: You’re doing them absolutely a great favor.

Michael: Okay and what is our job when we have a selling message?
Do we want to have the best chance of getting our sells message in
the head of our consumer or do we want to create anything that’s
going to inhibit or frustrate or block that ability?

Arthur: We want to have no interruptions that are blocking that
ability.

Michael: So video has a lot of hype and video is extremely powerful
we’re all used to watching TV and stuff but we’re also consumers of
choice and with cell phones we are mobile now than any time.
People resent being stuck to the computer, they resent it, and when
you’re stuck in front of a computer and you’re in your office and
that’s the only way you can hear this audio message it’s
frustrating you’re not doing them the favor with the technology,
the ability to do that is there.  Your listeners may become
resentful and they think “Damn why can’t Arthur just put an MP3
link and download this thing and I go take it with me when I go
running tomorrow?  What the hell?  He’s making me sit here in front
of this stupid computer, I’ve been sitting in front of this
computer all day, I work in front of this computer I want to get
the hell away from my computer and be able to listen to his stuff
while I go exercise, clean the house, do some yard work or
something.  Give me a break.”  I think that’s what a lot of people
were saying.

Arthur: Well that could be true but when I actually, you know,
upload the videos with the experts and, you know, I get some
incredible feedback in terms of text messages that they save, you
know, this is a great video and powerful information and keep it
coming when you’re building your credibility online would that be
good to take away from that or can you just do both with audio
and…?

Michael: No I’m not staying get rid of it…

Arthur: Okay.

Michael: …I’m saying add more choices; give your consumer more
options.  Keep the video but maybe on your tag line say “For the
MP3 download of this video go here.”  Do you give your listeners
the ability to download the video?

Arthur: Well actually my audio editor, I have over 25 interviews,
but my audio editor – I’m actually focused on 10 at the moment – he
just did two.  I heard you mention to one of your clients when you
said with a one hour interview it might take four hours to edit.
Now he takes the contents in the studio and he just did two with
mine and he said with a one hour interview it takes him four hours
to take the ums and the hisses and the…

Michael: Yeah that’s right.

Arthur: …things you don’t want in there because you want people
to
hear the meat and potatoes in the interview.  And he just did the
second and he has eight more to go.

Michael: It sounds excellent but these audios are like little
selling machines so invest the time and do it right the first time
and that’s okay you only pay for the investment once.  If you’re
selling something and you’re controlling the flow lead you’ll get
paid back on it don’t worry.

Arthur: What is your opinion about physical products versus digital
products?

Michael: You know physical products are great.  I did a lot of
physical products in the past, I still do one physical product as
my high end marketing consulting it’s actually a combination of
physical and digital, but all my other products are digital.  The
physical products, you know, some people like getting a physical
product.  I did it at first because I wanted to see if I could
reduce the returns when you compare it to a digital but I would go
digital hands down.  People are going to return your product if
it’s not up to their expectations whether it’s physical or digital.
 I like digital because I don’t have to inventory anything, I don’t
have to print out I don’t have to burn CDs.  The digital product is
all deliverable online MP3 players are widely available.  And there
are a lot of people who prefer digital products even more than
physical nowadays.  So I like digital.  Someone orders, I send them
a link, I’m done unless there’s some consulting services after
that.  It makes my life easier no inventory you can deliver from
wherever you are anywhere in the world.

Arthur: No I came across one of your powerful videos on YouTube and
you basically was talking about, or should I say the headline was
about how you generated a $100,000 dollars in sells in one year,
how can I take advantage of getting that niche making a $100,000
grand or more or does it takes a lot of work to make a $100,000
grand in a year?

Michael: Well it may take a lot of work in the beginning.  It’s a
certain set of interviews it’s the one for my marketing consulting,
the interviews have been done for a long time I still add them but
those interviews are able to consistently generate that kind of
sells for marketing consultant system, and that’s just one product
of mine.  Yeah I worked hard developing the interviews getting
everything setup but it’s now set it and forget it that selling
system is all in place.  I don’t really have to do anything more to
that and I can just market to those series of interviews which are
designed to sell in market and educate and give good value and
build, you know, loyalty and position me as an expert or my
consulting expert Richard is an expert, and then people come out as
buyers on the other end.  Yes you can do it but you need something
to sell, you need a product, I would recommend a product of your
own.

And you don’t have to be the expert, I suggest you find an expert
that may not be interview savvy but may have had some success
offline and see if you can license his intellectual property and
gain control over it just as if you were a publisher to pay someone
for book rights for their story and you can pay them a small
royalty anywhere from 7% to 15% of the gross sales.  You can
negotiate anything.  So you need a product that you control and I
would also recommend getting a product with some good margins and
finding a product in a good hot market and then you can start
interviewing experts around that field to generate interest and
build royalty among your listeners and, yeah, you can do it
absolutely.

Arthur: Now I was listening on your incredible Web site and you
were actually talking about the power of Ezine Articles.  And you
mentioned that Ezine Articles gets about six million visitors per
day.

Michael: My articles don’t get six million visitors a day.

Arthur: Oh I’m talking about people that just come into the site.

Michael: Yeah.  Arthur, you know, the articles are good and I’m
sure I’ve generated sells from the articles but after looking at it
a number of years I don’t think they’re as great as everyone says
actually.  I have articles up since I’ve ever had them up I’ve
maybe had about 60,000 click throughs.  I’m sure I’ve generated
some sells it still a good way to go because Ezine Articles does
get a lot of traffic.  You know good marketing is about doing a lot
of marketing methods and having some good success in each one of
them.  So, you know, there can be just one marketing method that’s
going to get you an onslaught of sales and customers like joint
ventures and stuff but your other marketing efforts, you know, even
if they do okay if you have enough of them it all counts, you know
what I’m saying?

Arthur: Yes.

Michael: So Ezine Articles can take time you got to either pay
someone to write them or you’re going to write them yourself.  I
think though if I had the choice of focusing on just doing the
audio interviews and making those available online.  I would rather
spend my time and effort there I think they’ll pay you more than
doing the articles.  That’s my opinion.

Arthur: With you doing audio interviews I don’t really see you
doing video in terms of you actually, you know, talking in the
video.  Do you like to be incognito or do you just like the way
things are going with your business?

Michael: I like to be incognito and the video, you know, I don’t
have the equipment, I don’t know how to do it, I just don’t believe
it’s just so much powerful.  I mean, okay, let’s say I had a video
camera on my face, first of all my interviews are by phone so I
don’t do monologue interviews when I’m just talking into a phone.
I have an interview between two people just like you and I are
doing it so a video camera isn’t going to solve my interview
problem unless I’m interviewing people live and there’s no way I’m
going to do that.  Why would I have to go out on location, go meet
someone, get all this recording equipment, lighting equipment,
video camera, to interview someone face-to-face, travel time away
from my family when I can pick up the phone and just do it cheaper
and easier and faster?  It’s just not, in my opinion, a good use of
resources.  I know maybe some videos interviews maybe it’ll
generate a little more sells because they’re more powerful but I
believe in my method in making my audio interview available as a
download transcript, play online and giving those choices I’m going
to get my message in the head of a lot more people who only offer
video.  Now if there’s someone who has a video and offers all those
other ways they may beat me but I don’t have the headache and have
to worry about the expense and the travel and the hassle of doing
it.  That’s why I don’t do it.

Arthur: Oh well basically I was actually getting to you using the
power of video to promote yourself with you actually being in the
video.

Michael: Yeah I’m just not into it.  I’ve got a hundred and
something hours of promoting myself, you know, have you ever seen a
radio guy who sounds great on radio and you have this image of what
he looks like and what he’s like in your own mind?

Arthur: Yes.

Michael: Okay and then you see him and it’s not at all what you
thought.  It kind of destroys your fantasy.

Arthur: Yes.

Michael: People who haven’t seen what I look like and they just
hear my voice they have their own picture of what I’m like in their
own mind.  Why would I want to destroy what that’s like?  You know
what’s the purpose what good is that going to do?  They’re judging
me on my voice my content on how I sound there’s no reason for them
to see me in a video.

Arthur: Now I know one of your interviews well actually, you know,
I have a book about Talking Yourself Rich, with Talking Yourself
Rich what do you mean by that and can you just give my listeners a
little more about that?

Michael: Well Talking Yourself Rich is just sitting on the phone
doing interviews and talking that’s what I’m talking about.  It’s
the method of doing an audio interview and using some of the
methods that I’ve been talking about, taking that interview,
establishing joint venture relationships with people who own and
control different products or getting products of your own that
don’t have audio interviews and doing interviews to increase and
enhance the value of the product so you can sell it for more money.
 It all starts with talking on the phone and that’s what I mean by
talking yourself rich.  You can literally talk yourself rich, you
can talk on the phone and talk to another person and do some of the
systems and the techniques that I’ve talked about.  And of course
you can become rich you can be the richest father in your family,
you can be home more than all the other dads, you can generate an
income from home without working all the time there’s all kinds of
wonderful benefits that an audio interview combined with the
distribution of online and the internet and downloads that can pay
you in more ways than one.

Arthur: Now you talked about taking an interview and converting it
into an audio and you said you can raise the value of your audio
with doing audio transcription.  I’m about to get into that with
taking my interviews and turning them into transcription.  For the
average interview to me to farm it out with paying for
transcription, how much would I be actually looking at?  I actually
talked to a woman and I talked to her briefly and she’s supposed to
get back to me, but she said she can charge me $50 per interview
being transcribed.  Is that correct in price or…

Michael: How long is the interview?

Arthur: Well most of my interviews are like an hour.

Michael: Yeah if you give her an hour audio interview…

Arthur: Yes.

Michael: …she transcribes it $50 is reasonable, yes.  I wouldn’t
pay anymore than that though.

Arthur: I went to your Web site and I was very impressed by what
you have on your Web site and I see that you put a history of your
grandfather and your great grandfather.  Did you have a good
relationship with them?

Michael: No I didn’t know my grandfather or my great grandfather it
was just my dad told me about them and I had like an uncle who sent
me in pictures of them and I just thought I’d put it up there.  You
know just in a little history they were pretty sharp guys but I did
not meet them personally.

Arthur: What legacy do you want to leave your students by doing
audio interviews?

Michael: That people will visit my site, you know, I just wanted to
be able to change lives, you know, I want them to be thinking
outside the box.  I want to give anyone who have the desire for a
better life and learn marketing and advertising to have an
opportunity to learn it without cost and have an opportunity to
learn it from wherever they live as long as they have online access
or a digital recorder or a CD player where they don’t have to spend
a $100,000 dollar going to college.  They can get all the tools I
believe they need to generate an income, to take care of themselves
and their family from the ideas and the experts and the interviews
on my Web site all for free.  You know if some of them want to buy
some more products for me down the road at the time then that’s
fine, if they don’t I’m still happy that I’ve been able to, you
know, affect their lives in some way.

Arthur: Do you have any pearls of wisdom for the listeners?

Michael: Yeah is this stuff of interest to you my pearls of wisdom
would be get over to HardToFindSeminars.com and get busy.  You know
get yourself an MP3 player and learn how to download an audio file.
 I have a free report that shows you how to download audio and put
it on an MP3 player and an iPod, I’m sure a lot of your listeners
are learning how to do this already, take this stuff on the road.
There’s so many hours during the day that you’re just wasting, turn
the TV off for an hour a night.  You know when you’re staying in
line instead of just chatting on the phone listen to an audio
interview, when you’re in the car listening to the radio turn the
radio off and listen to some audio content that’s going to educate
you.  Get a university education in your car to and from work or
even while you’re working or while you’re exercising there’s many,
many hours in a day, there’s no excuse for anyone listening if they
don’t have time to listen to this stuff.  More importantly you got
to ask them why do I want to listen to this stuff, do I want a
better life?  Do I want a better relationship?  Do I want to make
money?  Do I want to spend more time with my kids?  Do I want to go
on vacations?  Do I want to get away from this boss I can’t stand?
You know everyone’s got their reasons why and I believe that my
audio interviews on my site; there’s got to be something that’s
going to peak your interest.  I’m going to show you some ways to
shortcut your path to getting what you want.  It will take work and
it’s going to take effort and there’s no free ride but I definitely
have content that’s going to open up your mind and show you a few
more possibilities, stuff that you’ve never considered before, and
I don’t hold anything back.

Arthur: How important is copywriting for your Web site?

Michael: I think it’s very important but if you can’t copy write
don’t worry about it.  If you can talk into a phone and have a
normal conversation, you and I have been talking for about 55
minutes, well we also have written probably about 60 pages of typed
transcripts and once we clean it up and edit it we could take the
transcripts of this and put this on a web page and this could be
our sales letter.  This conversation that we’ve had are words on a
web page or printed out on a piece of paper that you can send that
says “Free Report on How to Make More Money with Audio Interviews”
or “How Michael Senoff Turns a $28 Book into a $3900 Information
Product” and someone can just read the word-for-word transcripts of
our conversation; that is copy.  And we’ve been saying some pretty
powerful stuff and I’ve been trying to get some good value and
hopefully I’ve peaked some interest in some of the listeners and
that in itself is a written form for those people who like to read
and maybe don’t know how to download an MP3 file give me a chance
and give you a chance to have your listener or your viewer get the
information in their mind.

 So your audio interview does it all at once it creates an audio
interview and it creates copy for your web page or for a letter
that you can send, you just have to put headline on it and at the
end you want to put a call to action.  So after they listen to it
you want it to say, you know, go over to
HardToFindSeminars.com/audio_interview_secrets.htm and there’s more
details on my offer on how I turn a $28 book into a $3900
information product where I deliver everything I know about how I
make money with audio interviews.  We’ve been talking for about an
hour but in this course you can get over 25 hours of an audio
content and one-on-one consultations from my students who have
ordered the course, each one with different ideas from how to make
money playing player to selling saddles in horse salt and students
in the internal cleansing business, just all kinds of students
who’ve come to me and we discuss techniques on how they can turn
their ideas into an information product that they can sell and
that’s what that audio marketing secrets product.

So I would tell people you’re going to need a call to action at the
end of your transcripts and direct people, tell them what you want
to do and tell them what they can expect.  Once they go to the page
they can read more about it then there’s a click here for more
information or a click here to order, they’ll be taken to an order
form.  At the order form they’ll enter their name, their city,
state and address, their zip code, their credit card, their
expiration date, their three digit code.  Then they’re going to
click on buy now and then an email is going to come to them in
about 60 seconds later and it’s going to have a link that’s going
to take them to all the downloads and it’s 100% digital product so
there’s nothing to ship they’ll have the product instantly.  The
product will have a 60-day money back guarantee for any reason if
they’re unhappy with it no matter what they can get a full refund
just by emailing back or picking up the phone and calling.  And
they’re going to have one of the most powerful products on how to
make money with audio interviews that they’ve ever had and if they
don’t believe it and I haven’t delivered they get their money back.
 So you need to tell them what they’re going to do and what’s going
to happen when they do it.

So you can do that with any one of your transcripts.  Okay.  Once
you get the transcripts written you can go back to the people
you’ve interviewed, Arthur, and if you don’t have deals negotiated
with them you can get their safeguards in place control the flow of
lead and then you can even negotiate better deals with them.  And
negotiate for what you want, you know, if it’s an intellectual
property of someone you can ask for 70%, 80%, 90% because the
marketing is everything.  Don’t ever unvalued the effort you put
into developing the audio interview, that audio interview is a
marketing part of that product or service.  Think about the book
publishing industry.  When a publisher approaches someone with a
book, books are a dime a dozen, okay, the publisher is only going
to pay that author a very small royalty.  Like I said 7% to maybe
10% or 15% at the most, the average is probably around 7%.  So for
every $20 book the guy who wrote it spent his whole life as an
expert who wrote and put that book together is only going to make
about $1.50 for each book a book that sells for maybe $20 books,
$25 dollars.  The retailer will keep a big share of that but the
publisher keeps the lion’s share of the market because he’s the guy
marketing it.

It’s the guy who’s selling it who’s generating the desire and the
interest in the product that’s who should be paid the most which is
you.  The guy who develops the product or service who doesn’t know
how to market it all he’s got is a product or service.
Understanding the marketing is everything when you can market
everything products are a dime a dozen.  You’re in the driver’s
seat you can choose which expert’s product you want to license and
so when you’re negotiating with them for a royalty or for a
percentage understand that you have the upper hand.  You’re the guy
who knows how to sell it so don’t be ashamed to ask for 70% or 80%
or 90% of the margins.  Don’t be afraid to ask for total control
over the product or the rights to market it online only.  Let’s say
he’s just marketing for direct mail well you can say “Well you can
have direct mail but you don’t know anything about the internet,
how about if you just give me the internet rights and I’ll pay you
10% on whatever I sell.”  How about the rights to sell to Canada?
Or how about the Australian rights or the United Kingdom rights
they all speak English over there right?

Arthur: That’s correct.

Michael: So there’s so much product out there that you can sell.
You got to decide who you want to go after and you’ve got plenty of
people to choose from and I would say don’t be the expert find an
expert in their field, acquire the licensing rights, control the
flow of leads, get total control of the product if you can, and
then you got yourself a product and you’re ready to go.  Start
creating some interviews that generate interest, the interviews
create your copy and it all works out nicely.  You’ll learn as you
go along.

Arthur: So diversion is important to a business owner conducting
audio interviews.

Michael: How do you mean?

Arthur: Well I mean like basically we are internet marketers and we
are in the information marketing industry and our identities is
conversions in terms of you create a product and eventually you
want to have customers that’ll send you a product and once you
build the list you add value to that list and eventually you can
sell to that list.

Michael: Yeah I mean look sells is the only thing that counts.  We
got to sell something we got to have something of value to sell
first.  Once you have something you got to create the marketing.
The way I’m teaching it, the way I’ve done it and the way I know
how to do it, you know, the best that I know how and the easiest
and fastest way by doing audio interviews there are other ways to
sell it.  I particularly like audio interviews and that’s what I’m
positioned as an expert of doing.  You got to get a product and you
got to get control of the product and you got to create your audio
interviews, which is the engine that sells your product.  Instead
of one-on-one, instead of you selling it you can go buy the rights
to the product and have no audio but its Arthur who’s got to sell
it one-on-one on the phone or door-to-door.  Without the audio
you’re done because you can only work so many hours a day with a
recording of Arthur Robinson giving his best tips on that product
that he just acquired the rights to and it’s up on the internet
then you can have 1000 Arthur Robinson’s selling the same product
while you’re sleeping.  That’s the difference when you have the
audios Arthur Robinson will be able to sell one to many, without
the audios or any method of selling that’s not duplicatible is
one-on-one, door-to-door.

Arthur: Do you have a marketing team?

Michael: No I don’t, I’m the marketing team and my hundred and
something audios are my marketing team.  You know those are the
deliverers of my message those audio interviews all on online that
I do the marketing to promote those interviews.

Arthur: I hear a lot of interviews that’s out there but your
content is absolutely mesmerizing and you’re my mentor and I look
up to you and I’m interviewing a lot of powerful people as well,
but I know it’s going to take some time for me to build my dream.
Well you’re way ahead of me you’ve got five years of interviews.

Michael: You’ll do it man, don’t let up, don’t worry about it.
Just keep doing it and make sure you listen to all the
consultations and the audio marketing secrets there’s a lot of good
advice.  You got to get control over the flow of the leads and make
sure you’re getting paid and you got to get control over a couple
of products, how to find a couple of good experts that you can
license their intellectual property because it’s a lot easy to just
promote someone else when you’re not the expert.  Don’t try and be
the expert in anything.  My product I’m not the expert Richard is
the marketing expert Art Hamel is the business buying expert Eugene
Fort is the copywriting expert I’m just the guy doing the
interviews.  And it’s going to be easier to sell someone when
you’re not saying “Hey look how great I am.  I’m the expert you
should buy from me” or would you rather say “I don’t know anything
but this guy he is awesome”, it’s easier that way.

Arthur: I’d like to thank you Michael once again for sharing this
incredible powerful information.

Michael: Thank you very much.

Learn How I Turned a $28 Book Into A $3,900 Information Product -
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Michael Senoff

About the Author

Michael Senoff is the CEO and publisher of
http://www.hardtofindseminars.com

The world’s leading free digital audio business library.

Michael is an experienced Internet marketer and talk show host and
a popular professional interviewer. Michael has taught 100% online
around the country & around the world to more than 50,000 students.

His over-the-top online audio interview web site
http://www.hardtofindseminars.com is listed in the top 1% of most
visited web sites in the world.

Michael has also worked as a coach and advisor to other famous
marketing consultants.

Michael is a husband and father of two young boys in Southern
California. He has a successful audio publishing business. Michael
is originally from Atlanta Georgia and is now based in San Diego,
California. Michael works with small to medium sized companies on
four different continents.

He is the author of the book: “TALK YOURSELF RICH”: (86 of the most
revealing, proprietary secrets on the subject of how to make more
money with audio interviews and the soon to be released sequel:
AUDIO MARKETING SECRETS. How To Make Your Own Information Product
Using Audio Interviews.  Michael may be contacted at
Michael@michaelsenoff.com  or at (858) 274-7851