Blog For Marketing By Michael Senoff

If you have an idea to pitch to Wal-Mart, you can be sure you’re only going to get one shot to present it to them. So you’d better make it count. You’ve got to think like a large retailer and talk to them in terms they will understand. You also have to do your homework to make sure you’re even a good fit for the mass-merchandising giants.

And in this audio you’ll hear how to conduct the kind of research you need to make sure you’re ready for the big retailers, and how to pitch yourself to them when you are.

You’ll Also Hear…
√  How to make sure the mass market carries what you want to sell
√  What to do if your product is considered “seasonal”
√  How to conduct research on Wal-Mart – even if you don’t have one nearby
√  How to make deals with everyone – including your competitors
√  What to do if you discover you’re not quite ready for Wal-Mart so that you can get ready right away
√  How to prepare for the “big sales calls” to the big department stores
√  The criteria you’ll need to meet in order to sell to mass merchants

Remember, the shelves of Wal-Mart aren’t sitting empty waiting for your product to come along. If you’re going to replace an existing product, you’ve got to show buyers why they should make the switch.

But nothing is worse than going into Wal-Mart unprepared. And this quick audio will show you how to get ready.

The buyers at Wal-Mart won’t just deal with anyone who calls to try to get products on their shelves. They look for certain criteria. And in this audio, you’ll hear all about that criteria along with ways to get yourself ready.

Buyers like data. They need concrete proof that your product is going to sell, and they also want to know that you have the financial capability to do business with them. So with big retailers like Wal-Mart, you’re not just going to need data – you’re going to need a preponderance of data. Fortunately, getting that data is easier than you think – and less expensive.

But you will need to use test markets to get your quantitative proof, and this audio will walk you through it.
 
You’ll Also Hear…

√  Inexpensive ways to test your product’s sales and begin to collect the data you need
√  How to run your product tests so that you know exactly how quickly your product is selling while getting a true reading of what people want to buy
√  How to evaluate if your product has direct mail or catalog potential without spending any money
√  Two easy steps for getting your product into an independent or specialty retailer and test its salability there 
√  The difference between the advertising specialty industry and the premium market – and how to know if your product would work for either
√  How to know if your product is suitable for infomercials – and the cost you can expect along with a few options for lowering it

If you’ve ever thought that “test markets” and collecting data were out of your league, think again. Preparing for Wal-Mart is easier than you think, and believe it or not, you can do it without spending any money. This audio will tell you how.

Believe it or not, a recession may actually be a good time to be an HMA consultant because business owners are openly seeking out ideas that will help them stay afloat in a sinking economy. And in this conference call, we go over some strategies for pitching yourself to them.

You’ll also hear HMA students pick the brain of Persuasion Expert Ken Ellsworth. Ken is the creator of the “Unlock The Buying Code” system, and he answers specific questions about how to apply those strategies of persuasion directly to your HMA practice.

You’ll Also Hear…
√  The newest success stories from HMA consultants – hear what’s working in today’s economy
√  How to run group training sessions and workshops – with or without a sponsor
√  Ways to get your local Chamber of Commerce to actually want to promote your business.
√  How to use the “buying code” method on a group of people – not just one-on-one
√  How to tell if a prospective business is simply too far down to recover and isn’t worth your time
√  Ideas for referral networking
√  How to set up joint ventures and alliances without necessarily offering typical referral fee incentives
√  Whether cold calling is actually worth it

The worst part about this economy is that you’re probably going to run into more and more businesses that simply can’t afford your normal fees, but there are ways around that. And in this conference call, you’ll hear how to take advantage of the new affiliate program available to HMA consultants. Direct your prospects to take valuable courses online and earn an easy 40% commission for practically doing nothing.

So whether you’re feeling the economic crunch right now or not, it’s a good idea to start recession-proofing your business today, and this call has a lot of great ideas on how to do that.

Go to this link below for what you get with the system, the price, offer and risk free guarantee.

http://www.hardtofindseminars.com/HMA_Details.htm
 You Can Earn A Living – Or A Fortune – In The Booming Consulting Business. Let Me Show You How With 100% Free Marketing Consulting Interviews.

Go to http://www.myfirsthmaclient.com