Blog For Marketing By Michael Senoff

Just about every business owner dreams of free publicity. And why not – two minutes of fame could mean thousands and thousands in profits. So if you’re wondering how to get the press coverage you need to drive your sales through the roof, this is the interview for you.

In it you’ll meet Margie, a Public Relations Specialist who has also created a product called the Do-It-Yourself PR Kit. And she’s going to walk you through some of the key steps to take for creating the kind of publicity you crave.

According to Margie, before you even think of contacting the media, you’ll need to think of an angle to present to them. Media contacts are usually very busy, so you’ll be lucky to get 30 seconds to pitch your idea. But if you make those seconds worth their time, you’ll have free press coverage and a future media contact. And in this interview you’ll hear how to do it.

You’ll Also Hear…
√  How to pitch an idea to the media and how to measure the results of your free publicity
√  How to write and send press releases – and examples of the script Margie uses when she talks to her media contacts
√  Why the media likes “exclusives” and how to get many different networks vying for your time
√  The number one mistake Do-It-Yourselfers make when it comes to public relations – and how to avoid it
√  Real case studies that illustrate the steps Margie takes to get her clients publicity
√  How to include a celebrity in your publicity and how to compile a simple media kit
√  The most underutilized tactics for creating publicity that you thought were beyond your limits
√  What one PR tactic every small business owner should be doing – especially if you only have time to do one
√  Internet resources that come straight from the “Favorites” section of Margie’s computer
√  And much more…

When you’re mentioned in a top-tier media outlet like CNN or USA Today, it instantly raises your credibility and opens the doors you never dreamed were available. And in this interview, you’ll hear how to do that, with even the tightest of budgets.

No doubt about it, the economy today is horrible for most people. But if you think you’re not going to be able to find business opportunities or practical financing, you couldn’t be further from the truth. 

So in this 50-minute interview, you’ll hear Art Hamel answer questions about what kinds of businesses to buy today, how to finance them, and the best ways to create opportunities in an ailing economy.

You’ll Also Hear…
√  Why you should stay away from turnaround-businesses and start-ups – and what you should be looking for instead
√  How Art views businesses that outsource to other countries – the good, the bad and the surprisingly beautiful
√  How to find financing and whether or not real estate exchange is still a viable option in today’s economy 
√  How Art sets up meetings with bank presidents and what he does when he gets there
√  What investors to look for: angel investors, venture capitalists or private equity companies?
√  Three of the most important tips you need to know when buying businesses today

Art’s business-buying strategies may seem “boring” and safe to some, but they stand the test of time –which is exactly what you want in a recession. And with more than 50 years of experience buying and selling businesses, you can be certain Art knows all the best moves to make in any economy. Enjoy.

Arthur B. Hamel has bought over 200 businesses in the past 50 years, and is a well-known author, consultant, investor, business owner, and dynamic lecturer who has shared the stage with such business greats as Robert Allen of “No Money Down” fame. For the past 20 years Art has taught thousands of people around the world — even so-called “little guys” with no formal education or money — how to quickly and easily buy large, multi-million dollar businesses with no credit, banks or prior business experience. He has recently decided to share his unique business-buying secrets and tactics free of charge at: http://arthurhamel.com

Even though he only has a high school degree and a year of college, Jim Straw has made more than $400 million selling products through the mail. And according to him, anyone can get rich –you just have to know the fundamentals of success. And in this question-and-answer interview, you’ll hear Jim’s advice for getting to the top of any ladder.

According to Jim, every entrepreneur has started in sales and marketing because, no matter what business you think you’re in, if you’re not selling, you’re not making money. That’s why in order to be successful, it’s important to learn the building blocks of business and sales. And in this interview he tells us all about them.

You’ll Also Hear…
√  How Jim makes his living working just 3 hours a day
√  Why Jim says you should always test, test and retest your market – and how to effectively measure those results
√  How to easily and quickly build an email list from scratch – and other ways to use the internet to enhance your business and increase your customer base 
√  What was Jim’s biggest mistake and what he learned from it
√  Why you need to learn the fundamentals of business in order to be successful and the best book for learning them
√  How to get PR articles written about your business for next to nothing
√  How to stop throwing away viable business opportunities by understanding the business of business – and stop yourself from thinking like a consumer
√  The two things you need to know to be successful in business and in life
√  And much more!

According to Jim, most people don’t fail – they just fail to stick with any one thing until they’ve mastered it. That’s why Jim says that in order to have success in business, you have to learn everything you can about business. And if you’re not prepared to do that, you might as well just get a job. 

So sit back and learn how to be a successful entrepreneur in any field from a business legend who knows. Enjoy.

Go To:

http://www.hardtofindseminars.com/Jim_Straw_Interview.htm