Blog For Marketing By Michael Senoff

Over the last few years, Mike Pavlish has made millions of dollars as an A list copywriter. Established in 1988 and with over 1,000 projects, Mike Pavlish has become one of the world’s leading copywriters for direct marketing pros and entrepreneurs in the fields of Health, Investment and Information Products and Services sold online and offline. He has written winning copy for clients like, Jay Abrham, Gary Halbert, Howard Ruff, Prentice-Hall, Campbell’s Soup, Rio Las Vegas Hotel and Casino, Phillips Publishing, and many more.

Mike knows the ins and outs of the trade and the little known angles that bring in big winners. And he’s found that today’s market is significantly different than it was even just a few years ago. In fact, he says much of the advice given nowadays is not only outdated and wrong– but it’s costing entrepreneurs serious money.

So in this interview, you’ll hear how to make sure your copywriting is current for the consumers of today. These consumers have grown skeptical about overly hyped products and outrageous claims. They also don’t have time to read through mountains of copy, especially if it sounds like something they’ve already heard before.

Fortunately, though, there are specific techniques that appeal to this new generation of consumers, and in this interview, Mike’s going to reveal what he’s learned over the years.

Here’s What’s Waiting For You In This Interview:
√  The secrets on how to write the headlines that stop readers in their tracks.
√  How to work your copy so it’s fresh for today’s market – consumers avoid the same old, same old – and so should you
√  How to use a focus groups to ferrit out hiddin objections about your product.
√  How to use online news groups to uncover what people really want
√  What’s most important for winning promotions – if you think it’s the headline, the offer or the list – think again
√  How to structure your fees so you don’t loose the shirt off your back.
√  Sneaky little tricks to maximize your profits from direct mail
√  And much, much more…

If you are a direct marketer, follow Mike Pavlish’s advice and it won’t be long before you’re years ahead of the competition.  This interview is 60 minutes. Enjoy!

To access this interview go to:

 http://www.hardtofindseminars.com/Mike_Pavlish_Interview.htm

From the moment this interview starts, you’ll understand why Jill Lublin is considered a publicity expert. She directs the structure of the interview before I even ask the first question.

And Jill really knows what she’s talking about. As the author of three books on publicity and networking, she’s spoken around the world and has done countless TV and radio interviews.

So in this audio, you’ll hear her tips and techniques for building the kind of publicity that will get you noticed including how to develop a message, how to deliver that message, and how to make the most of the press coverage you get. She’s also including a deal for hardtofindseminars.com listeners on a full-day course that will help you craft the perfect publicity package – bio, message, press releases and more.

Key Interview Points…
√  How to land TV and radio spots and ways to make the most of them
√  How to structure your message so that it’s media-friendly and media-worthy
√  Examples of how Jill “name drops” her products into every interview
√  Simple strategies that will get you ongoing recognition so you can capitalize on that “I-heard-of-you-somewhere” factor
√  All about Jill’s book deals – how much she got paid and how they made her career
√  Why you should always say “yes” when the media asks for an interview – even if you don’t know a thing about the subject matter
√  How to prepare a press release that won’t end up in the recycling bin of your media contacts
√  Internet tools for leveraging your publicity
√  The biggest mistake Jill’s ever made – and how you can easily avoid making something similar

According to Jill, even if you’ve written a successful book, you can’t rely on your publisher to promote it. So in this interview you’ll learn how to take charge of your publicity no matter what you’re selling. Remember, you’re the only one who’s going to make sure your name gets out there – and that it’s spelled correctly when it does.  

To listen to the this interview, go to:  http://www.hardtofindseminars.com/Jill_Lublin_Interview.htm

An Interview With Legendary Books  Publisher Melvin Powers Part One

Melvin Powers discovered he had the “Midas touch” for book publishing when he was 16 years old. After Melvin Powers ordered a book on chess from a Popular Science magazine, he set up shop from his living room and discovered an instant success formula for selling book by mail using small classified ads.

Mevlvin has sold million of book. And in this part one interview, you’ll hear Melvin’s incredible story along with his step-by-step formula for success.

Even though he’s sold more books than most people can imagine, Melvin says that books are really just the “calling card” for the seemingly endless amount of backend deals you can make from them.

And Melvin shares how he makes serious money selling back end seminars, records, consulting and much more from his book sales. He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields.

Here’s Some Of What You’ll Learn From This Interview:

√  How much of a mark-up you’ll need in order to make a worthwhile profit from your book sales.
√  How to make deals with magazines so that you’re not paying their outrageous advertising rates.
√  How Melvin successfully tests his books, advertising, headlines and direct mail.
√  Learn about an offer Melvin made on his books that instantly increased his book sales.
√  Learn what products you should sell after the sale of the book and how to make the real money from these products.
√  Learn what mistakes most make when negotiating royalties with authors and publishers.
√  What you should do if someone returns your book for a refund and how to turn that return into more sales.
√  How to sell publishing and movie rights to your book to other countries.
√  Learn how Melvin has adapted to the skyrocketing costs of printing and postage.

Melvin Powers is a legend because he seems to instinctively know where the market is headed and how to adapt to it. And in this audio, you’ll hear how he does it. You’ll hear how he keeps his eye on the big picture and never lets fear get in his way.

So even if you’re not interested in making a living from books, you may still want to listen to this audio interview. Even an expert can learn a lot from this 86 year old marketing genius.

Part one of this interview is my first interview with Melvin. Parts two and three is Melvin answering questions for my hardtofindseminars.com students.

I hope you enjoy this interview series as much as I did putting it together for you. I hope you enjoy listening to it at http://www.hardtofindseminars.com/Melvin_Powers.htm