Blog For Marketing By Michael Senoff

Greg is an eBay expert who makes a nice living listing auctions on the site, but when he first started out he was only selling unwanted stuff from his garage. He says his family and friends used to laugh at him… until they found out how much he was making. Now they bring over their unwanted stuff for Greg to sell online as well.

Greg is what’s known as a PowerSeller, which means he consistently sells more than $1,000 in merchandise on eBay a month. And the most amazing part is that he does it from a small town in the middle of nowhere. So you know if he can do it, you can do it too. And in this two-part interview, he shares everything you need to know to get started today.

Part One: The Basics

According to Greg, if eBay were at all hard, millions of people wouldn’t be buying and selling stuff on the site every day. In fact, he says the hardest part about selling on eBay is taking pictures of your items.

And in Part One, you’ll hear all the basic steps including…

√  Exactly how eBay works and the best ways to get your feet wet
√  All about Paypal – why people use it and how
√  How to edit and crop your pictures for eBay
√  Easy ways to know what category to list your items in
√  How to write attention-grabbing titles for your auctions – and what to leave out of them as well
√  How to make sure your auctions end at a good time – and why you’ll probably want to cater to the eastern time zones
√  Why Greg recommends you wait until the auction ends to wrap items up for shipping
√  Greg’s golden idea that just about guarantees his items will go for top dollar

Part Two: Shipping Is Not As Hard As It Seems

If you’re like most people, you may feel intimidated to sell on eBay because you think shipping is going to be a hassle. Maybe you wonder what will happen if someone claims they didn’t receive a package or, worse, if an item breaks in the mail. According to Greg, shipping is easier than you think, but you will want to make sure you go the extra mile to protect yourself against lost or broken items.

And in Part Two, you’ll hear how to do that along with some quick and easy ways to simplify the whole shipping process including…

√  An easy cheat-sheet for knowing the best ways to ship any item
√  How to ship glassware and other fragile items – and get them there in one piece
√  Where and how to get the cheapest shipping supplies around
√  When to use USPS for the cheapest rates and when you may want to look elsewhere
√  Why you should always get delivery confirmation – and what can happen if you don’t
√  How to know what to charge for shipping
√  How Paypal protects you against fraud – so long as you do this when you mail out your items

Ebay may seem intimidating at first, but Greg says not to worry – if you can send and receive emails and look at webpages, you can succeed at eBay. And in this interview, you’ll hear exactly how easy it is.

Denny Hatch is a freelance writer, designer, and consultant of direct mail/direct marketing and the author of four books on marketing and business, as well as four novels. He has analyzed thousands of direct mailings in more than 200 categories in the past 25 years.

In an intimate, personal interview, Denny shows you how your businesses can take advantage of marketing, sales, PR, and communications while avoiding the pitfalls. The cornerstone of Denny’s success? No matter what you’re selling, you’re in the business of acquiring repeat customers!

Denny regales you with fascinating stories about:

√  The $1,000,000,000 offer that still brings in droves of subscribers
√  The 4-martini lunch that launched Who’s Mailing What!
√  Sensational snake oil salesmen
√  How the Supreme Court kept a promotion alive
√  The wit and wisdom of a host of redoubtable marketers: Melvin Becker, Ed Mayers, Ted Goldsmith, Bob Hacker, Melvin Powers, Curt Strohacker, Bill Jayme, Gary Halbert, Drew Kaplan, Lea Pierce, Jay Abraham and many others. 

Listen as this renowned dispenser of invaluable direct mail intelligence tells you how to:

√  Leverage competitive intelligence
√  Develop breakthrough test ideas
√  Identify new opportunities
√  Write more compelling copy
√  Get your sales letter opened and read
√  Phrase powerful offers
√  Pick the surefire option
√  Bump your response rate
√  Convert prospects (or suspects) to advocates use the five steps of success direct marketing
√  Tell a story and connect emotionally, one-to-one with your reader
√  Successfully negotiate rights
√  And much, much more!

Go to: http://www.hardtofindseminars.com/Denny_Hatch_interview.htm

Fascinating, but how does his advice fit into today’s high technology arena? After all, e-mail marketing is forecast to hit 838 billion messages by 2013.

This blitz of traffic means your message must be compelling and relevant–from the subject line in the inbox to the landing page and the follow-up. Denny will convince you that Direct Marketing techniques are not only relevant; they are critical and indispensable if your business hopes to stand out in this madding crowd.

And don’t miss the opportunity to continue to learn at the feet of the master. Go to e-newsletter, www.businesscommonsense.com to reap the benefits born of years of experience.

Listen here: http://www.hardtofindseminars.com/Denny_Hatch_interview.htm

Everyone knows you need a high credit score in order to get a good loan. It’s the single most important factor lenders use when determining whether you’re a credit risk or not. But fortunately no matter what your credit score looks like today, there are simple steps you can take that will boost it to its highest level possible.

That’s why in this hour-long interview you’ll meet Dave. Dave is a credit consultant, newspaper columnist, and author of How Credit Really Works. And according to him, anyone can bring up their credit score – you just need to know how. But the bad news is: your score may be lower than you think. Dave says the credit scores you get online are not the ones most lenders see. In fact, your real score could be more than 100 points lower!

Because there are multiple scoring models used to determine different credit scores, there are sometimes huge discrepancies in what you think your credit score is and what lenders are seeing. So it’s important that you know exactly what determines your score and how you can improve it.

Key Concepts From The Interview…
√  What is the ideal credit mix – how many credit cards you should have, how often you should use them and what kind of balance is okay to maintain
√  What “credit inquiries” are, why they show up on your credit score and how to avoid getting too many of them
√  Why you should never close a credit card account – even if you’re not using the card – and what you should do instead
√  Why you should only use finance companies as a last resort
√  What you need to know about balance transfers, debt consolidation and pre-approved credit card offers
√  The best place to find credit cards when you need them
√  And much more

Dave’s been dealing with credit accounts for a long time and he knows all the tricks of the trade. So when he does a consultation, he tells you exactly how to handle every account and discrepancy. He tells you what to say to collection agencies – and what lies you can expect them to say in return. In other words, he tells you how to take a proactive approach to your credit score.

But the key to good credit is in knowing how the system works, and this interview is a great place to start. And after you listen to it, if you’re interested in a detailed evaluation of your credit score, Dave’s including a free copy of his book with every consultation. Enjoy.