Blog For Marketing By Michael Senoff

Bill Jordan used to have a lucrative business as a painter. That’s why when he heard the interview with Tim the painter, he had to chime in with his advice. According to Bill, Tim has been overlooking a lot of opportunities to grow his business and one of the main ones is building trust with clients. If you become “like family” with your clients, you’ll get more work, get paid more, easily get referrals, and find that your mistakes are practically ignored.

So for the next half an hour, you’ll hear Bill’s business strategies that emphasize the kind of people skills that are often overlooked in today’s society. These skills are just as important today as they were in the past and can really set you apart from your competition.

Some Of The Key Strategies Outlined In The Audio…
√  Simple ways Bill endears himself to his customers
√  One simple phrase that will help you leverage every referral
√  Bill’s high-end presentation for customers – how he puts it together, how he markets it and how he showcases the value of his business
√  How Bill gets around customers who want him to throw in a “freebie” – and how he even uses that to his advantage
√  How Bill goes the extra mile to show his customers that he’s one of the family
√  How Bill stays in his customers’ minds so they never forget him
√  How to make your business a one-stop shop
√  And much more!

Bill’s business was primarily based on referrals because as he says, “ it’s cheaper to market to existing clients than to drum up new ones.” So sit back and listen to the old fashioned way to build a client base and a referral network. You’ll be surprised at just what a difference the simple, little things can make. Enjoy.

For those of you who don’t know me, my name is Michael Senoff. I’m the founder and CEO of hardtofindseminars.com, the world’s largest online library of free downloadable business audios. With more than 117 hours of hard-hitting interviews on my site, it would cost at least $50,000 in consulting fees to get that kind of information anywhere else. But I’m giving it away for free. And in this quick 30-minute interview you’ll hear all about the resources you can find at hardtofindseminars.com and why I give away such a valuable education.

Over the years, I’ve done hundreds of interviews with some of the biggest names in business and marketing. And I’ve recorded them all. I’m very proud of what I’ve compiled on my site because I try to make sure every interview is relevant and valuable. In other words, I ask the kinds of questions you would ask.

And unlike other sites, I don’t restrict your access to the audios. I actually encourage you to take them with you – on your Ipod, GPS, cell phone, wherever.

What You’ll Get From This Audio…
√  What strategies, tools and techniques I have for copywriters, marketing consultants, business owners or anyone else interested in marketing and business
√  How my site can help if you’re going through foreclosure or if you just need fast cash
√  All about Joint Ventures and how they can easily boost any business without adding advertising expenses
√  How my site meets the needs of different learning styles. You can choose to listen to the audios, read the transcripts, sit at your computer or take the audios with you
√  How a technique called “speed learning” can help you listen to audios in half the time while still fully comprehending all the material
√  All about the topics I’ve covered in my interviews such as: how to negotiate better, read body language, make effective sales scripts, buy businesses, or even sell to WalMart 
√  And much, much more!

This is a very short audio, but once you listen to it you’ll have a better understanding of what hardtofindseminars.com has to offer. And when you’re finished, I invite you to visit my site, where you’ll have access to the latest business strategies 24 hours a day, 7 days a week from the top experts in their fields.

Just about every business can benefit from audio marketing because the potential is practically endless. But unless you know how to do it right, you’re just going to be wasting your time and money. So in this interview you’ll meet Angela Treat Lyon. Angela is a teacher and practitioner of EFT, a therapeutic healing method known as Emotional Freedom Techniques. She also hosts a radio program on idareyouradio.com. And in this two-part audio, you’ll hear her interview me for that radio program.

Angela’s students have prepared very specific questions for me to answer about marketing their EFT businesses. So I let them know how they can easily, quickly and strategically create audio products that will grow their private practices.

Part One: It’s All About “The Attitude”

It’s important to have confidence when asking for audio interviews. Remember, you’re the one doing them a favor. Even if you don’t feel like you have enough of a “following” to entice the bigger names, there are steps you can take for landing any interview, and in Part One you’ll hear how to do that including…

√  How to be the “boss” of the interview – and why you’ll want to set the agenda right off the bat
√  How to land the guru interview – techniques and approaches that work
√  How to ask the kinds of questions your listeners want to know – without offending the person you’re interviewing
√  Where to find cheap transcriptions
√  How to get sponsors and advertisers
√  Ideas for packaging your audios for promotion and profit – success-story audios, expert packages, a consumer’s guide, and more
√  How to know what to charge for your audios

Part Two: The Importance Of Over-Delivering

The key to making money on audios is to over-deliver. If you respect your listener’s time by making your audios interesting and valuable, you’ll be building a lasting relationship with your audience – and that will more than pay off over time. So in Part Two of this interview, you’ll hear ideas on how to add value to your products. 

You’ll Also Hear…
√  How to get your audios to sound entertaining and professional – but not “staged” or phony
√  How to make JV deals that will allow you to market your services to someone else’s list
√  How to get qualified prospects to your site
√  Why you’ll want to start collecting names and email addresses of the people who visit your site – and what to do with your list
√  How to turn your e-book into a high-end product – no matter what it currently sells for
√  Guidelines for finding an honest marketer – and some easy ways to check their credibility
√  Why you’ll want to “sell results” and how to do that

Time is a commodity you can’t get back. That’s why my marketing techniques always stress ways you can make more money while spending less time making it. And this interview is no exception. It’s full of ideas that will not only enhance your private practice but also simplify your life.