Blog For Marketing By Michael Senoff

Mike Blossom makes a good living buying and selling land in the UK. He also sells products and seminars that teach others how to make those kinds of profitable deals. But his products aren’t doing as well as he’d like, so he’s come to me to learn more about the benefits of incorporating audio into his business.

This is my consultation with Mike. Mike’s already recorded interviews with many of his associates, so I show him how to take those interviews and use them to build desire and interest for his higher-end products.

 If you give prospects just enough free information to get them interested and hooked – almost to the point where they’ll be able to do it themselves without buying your products – it will leave them wanting more and will generate more sales. And in this interview, I tell you exactly how to do that.

More Key Information You’ll Get From This Interview

√  When to use audios to add value to an existing product, when to use them to upsell on the front end, and some tips on pricing products
√  Ideas for minimizing the amount of returns you get on products
√  Mike’s guarantee – after he started using this simple phrase, his sales skyrocketed
√  Why I’ve moved from physical products to digitized ones – and why I’ll never go back
√  How to easily find out what products are hot here in America – and how to negotiate the rights, add more value and make more money
√  How to maintain control of your JV projects so that you’re keeping track of leads
√  How to get people to allow you to record them – and what to do if they sound too stilted
√  Exactly how I use audios on my site to promote my higher-end products
√  How to build a “virtual team” for your business – and stop doing everything yourself

Mike has a lot of possibilities for enhancing and promoting his business with audio, and we explore many of those ideas in this hour-long consultation. But I think his best bet is to use his existing interviews to promote his higher-end seminars. It’s easy, profitable and just makes the most sense for him.

So, if you’d like to know more about how to use audio to enhance your products while generating excitement over them, this is the interview for you. After you listen to it, you’ll understand why I give away so much free information on my site.

At no cost, no obligation, no commitment you’re invited to preview the Volume 1 of the new home study system for online marketers, publishers and speakers, we call it Audio Marketing Secrets.

Go to . . .

http://www.hardtofindseminars.com/Audio_Marketing_Secrets.htm

Even though cold calling can be a valuable marketing tool just like any other, if it’s not done correctly, it can be a huge waste of time. So in this audio you’ll meet cold calling expert, Scott Chanel. Scott is going to tell you how to revamp your cold calling process so that you’re eliminating drudgery, spending less time on the phone, and landing more appointments.

And Scott knows what he’s talking about. Using his cold-calling techniques, he’s set more than 2,000 appointments with CEOs of large corporations. And according to him, it doesn’t matter what industry you’re in. The principles of effective cold calling apply everywhere.

Key Concepts From The Audio

√  Why making too many phone calls is the biggest mistake you can make when cold calling – and how to calculate the perfect amount
√  How conducting simple research and creating client profiles can help you weed through your phone lists and reduce rejection
√  Why you need a contact manager, how to effectively use one and where to find the best (and cheapest)
√  Why you always need to use a script when cold calling and how to create attention-grabbing ones that jump right to the point
√  Why you should never start a phone conversation with “how are you doing” or “is this a good time” – and what you should be saying instead
√  What to do if someone gives you the brush off and tells you “this isn’t a good time” or “why don’t you send me some information”
√  How to leave effective voice mails – and avoid being just another deleted message
√  Two essential things you can get from gatekeepers – and why you shouldn’t try to just get around them
√  And much, much more…

This hour-long audio is basically your comprehensive guide to productive cold calling. And you’ll easily be able to apply the concepts to your HMA practice because they work in any industry and every economy.

So if you’re having trouble cold calling or you just aren’t sure if you’re doing it right, this is the interview for you. Scott’s proven techniques have landed million-dollar accounts for his companies. And if you follow his advice, it won’t be long before you’re turning your cold calls into hot prospects.

For more information, go to http://www.hardtofindseminars.com/Selling_Audio_Series.htm.

With a mountain of information on my site, it may seem impossible to retain it all. That’s why I recommend you start off with this recording. In it, you’ll hear the latest speed learning techniques that will help you gain knowledge faster, remember more, and make the most of every minute.

So over the next hour, you’ll hear from a learning expert named Paul Stevens. According to Paul, the reason we read and learn slowly is because we were taught outdated methods in school. For example, most of us scan pages left to right while we sub-vocalize every word. But the good news is you can retrain your brain to think more efficiently, and in this audio you’ll hear exactly how to do that with some simple tricks you can use right away.

Key Concepts From The Interview

√ How to skim a page before you read it so that your brain will be linking concepts and learning faster

√ An easy trick that will give you an instant 30% boost in reading speed

√ Additional tricks for training your eye that will double – or even triple – your reading speed

√ What you should be asking yourself when you’re listening to a speaker so that you’re retaining more through “active listening”

√ What learning formats the brain responds to better and why

√ Simple tricks to use when you have to memorize something right away

√ The two different types of learning that your brain does every day and how to master both

√ How many times you should listen to a recording in order to really “get it”

This audio is a great place to start because it will help you make the most of everything you study. And once you learn how your brain works and the many ways you can help to make it more efficient, the possibilities will seem endless. Enjoy.

For more information, go to http://www.hardtofindseminars.com/audioclips.htm#Paul_Stevens_Speed_Learning.