Blog For Marketing By Michael Senoff

This exclusive interview is with Michael “Bird Dog” (a nickname given to him by Sam Walton) who is considered to be one of the foremost experts on Wal-Mart’s corporate culture.

Michael is an international speaker, author, and writer who spent many years with Wal-Mart as the director of Human Resources (and worked daily with Sam Walton.)

He has appeared on CCN, CNBC, FN, CBS, National Radio, Bloomberg’s TV and is considered the world’s foremost authority on Wal-Mart.

Even Wal-Mart’s own public relations department has referred Bird Dog to interviewers who are interested in gaining insight into this massive company. He recently completed his second book entitled, The Ten Rules Of Sam Walton: Success Secrets From Remarkable Results.

In this exclusive two hour interview you will learn:

√  When having the lowest price can actually hurt your chances of getting in Wal-Mart.

√  A simple way of “out-selling” a competitor who sells the exact same product at the exact same price you do.

√  How to “think” like Sam Walton did…and why this will explode your chances of getting your product in Wal-Mart.

√  Why Wal-Mart buyers use both sides of every piece of paper they write on…and how to use this information to get your products on Wal-Mart’s shelves.

√  The one foolish mistake most companies make that gets them thrown out of Wal-Mart. (And how to make sure you never do it.)

√  How to quickly and easily get in Wal-Mart by “teaming up” with your local Wal-Mart’s store manager. (And completely avoid talking to Wal-Mart buyers yourself.)

√  The single most important thing you can bring to a meeting with a Wal-Mart buyer. (This has nothing to do with your company or product.)

Listen carefully to this interview — it contains insights and secrets about getting in Wal-Mart you can’t find anywhere else.

For more information, go to http://www.hardtofindseminars.com/Wal-Mart_Gold.htm.

Here’s an exclusive interview with a Wal-Mart consultant named Richard G. With over 35 years of experience, Richard and his team provide business development consulting services to international manufacturers who want to enter the US market.

Richard also works with domestic manufacturers to enhance their business either by finding new channels of trade or finding better ways to communicate their company’s message.

Richard has helped his clients sell their products to some of America’s biggest retailers including Wal-Mart, Kmart, Toys-R-US, Kroger, Safeway, and CVS.
In this interview you’ll learn some incredibly simple ways to get Wal-Mart buyers one your side and eager to work with you.

You’ll also learn:

√  A little known pricing strategy that will help you get your product in Wal-Mart before your competition.

√  An secret “requirement” to get in Wal-Mart you’ll never find on Wal-Mart’s website or in their new vendor application.

√  How to make out like a bandit in Wal-Mart stores by “modifying” your products for the tidal wave of retiring, cash-flush baby boomers.

√  How to make a small fortune selling your product in Wal-Mart even if you make little or no real profits.

√  The real reason buyers accept or reject products.

√  An “innocent” question you should ask Wal-Mart buyers that will help you get in almost 100% of the time.

This interview with Richard is “must reading” for anyone wanting to get their product into Wal-Mart and other mega-retailers. Listen and enjoy!

For more information, go to http://www.hardtofindseminars.com/Wal-Mart_Gold.htm.

Here is a recording with John, an inventor/entrepreneur that every inventor needs to listen to.

John has been the inventor of many successful products. One in particular is a product named “EasyGlide”, which is basically a polymer that John had packaged into an aerosol can. When sprayed into drapery or sliding door tracks, it facilitates the movement of the draperies or sliding doors by more than 50%.

He worked very hard and actually got his product into the giant Home Depot chain of stores, where his product’s price undercut all of the competition. It was, and still is, a very successful product.

In this information-packed interview you will learn why:

√  Many of the big retailers actually need you more than you need them!

√  You don’t have to have the lowest priced product to trounce your cash-flush competition.

√  The best way to quickly and easily multiply the sales of your products is to simply introduce them to new “markets.”

√  You should sell multiple products instead of one product.

√  You don’t necessarily need any banks, credit or money to finance your new inventions.

√  You can get in many big retailers if you simply know what to say.

If you are an inventor and want to start making some real money (and fast) with your products — then this interview will change your life!

For more information, go to http://www.hardtofindseminars.com/Wal-Mart_Gold.htm.