Blog For Marketing By Michael Senoff

This exclusive interview with Greg G, founder of Newspaper consulting firm. This interview is chalked full of the insider tips of how you can get the best rates in newspaper advertising to help you grow your business to the fullest. Greg worked in the newspaper industry for more than 20 years and was Vice President of Circulation for the Lexington Herald Leader, an integral member of the second largest newspaper group in the country.

We discuss the life of a newspaper advertising representative and how they have evolved from being mere order takers to being highly educated and knowledgeable professionals in both advertising and marketing. You will hear what motivates a sales rep and what their responsibilities are to the newspaper as well as to their customers. You’ll want to take notes when Greg and I talk about why it is extremely important to develop a good working relationship with your ad representative and why you need to be honest about your budget and what you want to achieve in your advertising.

Other insider secrets to listen for are:

√  How you can get a full page ad for the price of a quarter-page ad

√  Becoming aware of stand-by sales

√  What remnant sales are and how to negotiate them

√  Using giveaways to anchor your ad space

√  How to negotiate getting a low “12 times” rate for a one-time trial ad

√  Getting to know who to contact in the newspaper’s newsroom in order to use the Calendar section of the newspaper to advertise your business through announcements and sponsoring of events

√  … and much, much more!

This interview is a great opportunity to get to know how a newspaper’s sales department is organized and segmented. I hope it will get you excited about the possibilities of advertising in newspapers for a lot less money than you ever dreamed.

For more information, go to http://www.hardtofindseminars.com/audioclips.htm#Newspaper_Advertising_Greg.

Before you hire a telemarketer, you must have an easy way to pay for their calls and a way to keep an eye on them to make sure they are doing the work you pay them for. I suggest you start a caller out at 7-10 dollars and hour. Below is the service that you’ll use to keep track of their calls in real time. Not only is long distance call rate cheap, but it’s easy to use.

The feature I like best is it’s ability to track telemarketers phone calls while they work for me from their home. All I do is find workers to do telephone work, cold calling and prospecting. I pay up to $10.00 per hour. You can find them at www.elance.com. Using this company’s online long distance service, you can set their phone number into their system and when they make their call, the it’s charges to your account. You’ll only pay 2.5 cents per minute for calls in the US and the international rates are the best I have found.

But here’s where this service will save you money. You can log in to your account and make sure you callers are working. You can pay them by the hour and track every call they make in real time via the web site. This is big brother at it’s best. It’s gives you control. You make sure they are working for what you pay. There are also some incredible speed dialing features and pin skip features that make this the only long distance service you’ll need.

Click the banner below and you’ll see why I’ll love this service so much. It’s so easy, just sign up here: https://www.onesuite.com/052N85144/suitetreat and you’ll have an easy way to track the work of your Appointment setters. Get signed up now.

For more information, go to http://www.hardtofindseminars.com.

Who’s in the call?
Richard developer of the HMA system
Sam Bowman – consulting veteran with 10 years of HMA experience
Dave Flannery — the world’s leading HMA consultant
Gary Carter & Rob Henshaw — Newer students with impressive ideas and questions about the system
Michael Senoff 

When you get a group of experts together, ideas just naturally start flowing. And that’s the best way to describe this conference call. In this hour-long audio, you’ll hear a wide range of topics that really help to give perspective on the whole HMA process.

You’ll hear all the latest must-have techniques including how Sam gets a $10,000 return on a $450 “cold-calling” investment. He also reveals, word for word, the surefire phone script that gets this kind of return — and tricks on getting through to the decision maker more often than not.

You’ll also hear the beginnings of an exciting new “preliminary first step” that Dave Flannery is coming up with. It’s based on his MBA thesis on cost reduction and it’s designed to impress businesses with an immediate 9% reduction in overhead — without cutting any staff! This is just an amazing conference call full of new ideas that should really get your wheels turning.

Here are a few more topics covered in this audio…
√  What specific types of businesses are never worth your time
√  What an anti-USP is and what you should do if you encounter one
√  Example of additional “side” income opportunities to look for in businesses that you’re consulting
√  The benefits of endorsements and ways to get them
√  Ways to make sure you don’t get burned on HMA deals
√  Creative ideas for dealing with small business owners who might not be able to pay fees upfront
√  Ways to close the deal every time — in about an hour and a half
√  Different ways experts use their guarantees

Consulting is a dynamic profession that’s always changing and evolving to meet the shifts of the marketplace. So, it’s absolutely vital that we try to stay up to date. And these conference calls are an excellent resource for learning the latest techniques that actually work — straight from the people who are actually working them. Enjoy.
You Can Earn A Living – Or A Fortune – In The Booming Consulting Business. Let Me Show You How With 100% Free Marketing Consulting Interviews.

Go to http://www.myfirsthmaclient.com