Blog For Marketing By Michael Senoff

Here’s another conference calls I did with Richard and several of the new 2007 HMA Consultants. Whether you’re a new HMA Consultant or an existing one, this conference call has something for everyone. You’ll hear Richard, four HMA Consultants, and me field some pretty tough questions about consulting.

Here are some of the Questions we’ll be answering…

√  What are the best ways to measure results, revenue and growth?
√  How do you set boundaries with a client when enough is enough?
√  What do you do when your client’s competitor has a USP?
√  How do you find a niche and capitalize on it?
√  What do you do when your client isn’t implementing any of your recommendations?

During the call, we’ll also go over some of the best strategies — besides telemarketing and cold calls – to gain clients and get that referral process going. And, we’ll go into detail about how to run market research on a new product and how to gauge what a good market response for that product would be.

Also, there will probably be a time when you feel like your client’s staff just isn’t effective enough to handle the responses they’re getting. So, during this conference call, I’ll go over ways to analyze your client’s staff, and I’ll also bring up some helpful, inexpensive resources for extra help — like call centers or Internet sites.

And, sometimes when you’re dealing with distributing channels, it may seem like it’s impossible to find out your client’s end-customer information. So, you’ll hear a very interesting way to get around that.

This is a great conference call. There’s a lot of valuable information in it for everyone – from the newest consultant to the expert. Enjoy!

For more information, go to http://www.hardtofindseminars.com.

Who’s in the call?

Richard  — developer of the HMA system
Sam Bowman – consulting veteran with 10 years of HMA experience
Dave Flannery — the world’s leading HMA consultant
Gary Carter & Rob Henshaw — Newer students with impressive ideas and questions about the system
Michael Senoff (Me) — owner of hardtofindseminars.com

When you get a group of experts together, ideas just naturally start flowing. And that’s the best way to describe this conference call. In this hour-long audio, you’ll hear a wide range of topics that really help to give perspective on the whole HMA process.

You’ll hear all the latest must-have techniques including how Sam gets a $10,000 return on a $450 “cold-calling” investment. He also reveals, word for word, the surefire phone script that gets this kind of return — and tricks on getting through to the decision maker more often than not.

You’ll also hear the beginnings of an exciting new “preliminary first step” that Dave Flannery is coming up with. It’s based on his MBA thesis on cost reduction and it’s designed to impress businesses with an immediate 9% reduction in overhead — without cutting any staff! This is just an amazing conference call full of new ideas that should really get your wheels turning.

Here are a few more topics covered in this audio…
√  What specific types of businesses are never worth your time
√  What an anti-USP is and what you should do if you encounter one
√  Examples of additional “side” income opportunities to look for in the businesses that you’re consulting
√  The benefits of endorsements and ways to get them
√  Ways to make sure you don’t get burned on HMA deals
√  Creative ideas for dealing with small business owners who might not be able to pay your fees upfront
√  Ways to close the deal every time — in about an hour and a half
√  Different ways experts use their guarantees

Consulting is a dynamic profession that’s always changing and evolving to meet the shifts of the marketplace. So, it’s absolutely vital that we try to stay up to date. And these conference calls are an excellent resource for learning the latest techniques that actually work — straight from the people who are actually working them. Enjoy.

For more information, go to http://www.hardtofindseminars.com

Writing compelling USPs is essential. Because it separates your client from his competitors, the USP will serve as the foundation for all areas of your client’s business — from the way the phone is answered to the advertising that’s sent out. So this audio is dedicated to mastering USPs.

In this 70-minute conference call, Bill Bodri along with several HMA consultants and I go over specific strategies that will help you pull together the greatest possible USP in the least amount of time. You can usually get it done in less than an hour — even for your most challenging clients.

But best of all, we kick around ways to package up and present the USP so that clients will be blown away with the value you’re giving them. So if you’re worried that business owners aren’t going to be happy forking over $3,000 for a piece of paper with a USP on it, then you absolutely must listen to this call –the amazing ideas from that section alone are worth the time.

Here are some other USP issues discussed in this call:

√  How to give your USPs the “wow” factor just by making them specific and personal to customers
√  How long should a USP be? Is the limit really 90 words or less?
√  If you have a longer USP, what are some effective ways for integrating it into marketing strategies?
√  When developing a USP, is it necessary to poll customers? And if so, how to go about doing that?
√  What is “positioning,” how is it different from a USP and should you even worry about it?
√  How to uncover USPs quickly and easily just by knowing a few tried-and-true methods

This conference call will get you well on your way to producing the most powerful USPs possible. And Bill Bodri is just the guy to talk to about the subject. He’s the author of “How to Write a Million Dollar Unique Selling Proposition,” and he shares a mountain of useful information during the call. He also says he’ll give a great deal on his book for any HMA student interested. (Thanks to Gary – he’s the one who asked for the deal during the call.)

The bottom line with USPs is this: the more you write them the better you’ll get at writing them, but this call will definitely help to catapult you over that learning curve faster than you thought. Enjoy.

For more information, go to http://www.hardtofindseminars.com.