Blog For Marketing By Michael Senoff

It’s hard for consultants to tell clients to leverage their assets if they’re not even leveraging their own. That’s why in part one of this conference call Richard talks about ways to do just that. He also talks about how looking at those assets can help you determine how to run with your career – and how to know in what direction.

Part two includes a question-and-answer session with Richard and Dave Flannery where, like usual, ideas are tossed around to help solve even the most pressing of questions.

You’ll also hear about Richard’s exciting new offer for HMA consultants. He’s just finished his marketing training course for IBM and Dell, and he’s making it available for consultants to resell to their clients.

Here are some of the topics covered in this audio:
√  Sample scripts from Richard that will help you explain complex concepts like “leveraging assets” to small business owners who might not be familiar with such terms
√  What to do if your strategies for growth are too successful, and your client is growing quicker than he can handle — and he’s panicking because of it!
√  A couple of tricks that Dave came up with that could save your retail clients big bucks over night
√  Why creating a database should always be first priority and how Dave found that out the hard way
√  What to do if your client wants to skip a few steps
√  And much, much more…

Because you’re dealing with the “livelihoods and babies” of your clients, Dave also discusses ways to build and strengthen your business relationships with them.

And we’ve decided to put together a biography page that lists the assets of HMA consultants so that we can leverage off each other. So, if you’d like to be included, send me your bio and I’ll put it up.

You’ll really get a lot from this call. It’s about an hour and a half long and is full of new and interesting ideas that will really get you thinking. Enjoy.

For more information, go to http://www.hardtofindseminars.com.

With 17 clients and a long waiting list, Dave Flannery is one of the best. And while most HMA consultants only dream about such success, Rob Hentschel went one step further — he asked if he could grill Dave on every last detail of every last accomplishment. Well, it never hurts to ask because Dave’s response was, “Bring it on.”

This is that interview.

So in the next two hours you’ll hear it all — from the hours Dave keeps to how he comes up with his winning USPs. If you’re the least bit hungry for business, you won’t want to miss this interview because it’s packed with proven techniques that seem to work too well – Dave’s almost busier than he can handle and so are his clients!

Here are just a few of the secrets Dave reveals in this interview:
√   The exact USPs he came up with for his top three clients, how he came up with them and how he integrated them to receive amazing results
√  Why he relies heavily on customer research and the best ways he knows to conduct it
√  His entire strategy for persuading businesses to do joint ventures with him and how he uses those JVs to land clients fast and easily
√  How he turns “order takers” into successful salespeople – without incentives!
√  Why he dumped two clients after receiving the results of their customer research
√  Why you should never make every letter a sales letter and what you should do instead
√  How he went into his region’s largest newspaper and struck up a deal to write the business column
√  And much, much more…

Dave’s having a really good year. He expects to make about $750,000. But he also points out that the consulting business is a marathon and not a sprint. He may have had a really good start, but like everyone else, he’s still learning how to pace himself for the long run.

Dave is great at using stories and analogies to illustrate his points, and that’s what makes this intensely informative interview also fun and easy to listen to. And because he never holds anything back, I’m sure you’ll get a lot from it. Enjoy.

For more information, go to http://www.hardtofindseminars.com.

With the exception of Dave Flannery, probably every HMA consultant could use a few more clients – especially if you’re just starting out. So in this audio you’ll hear from two HMA consultants, Paul Flood and Richard Emmons, as they go over the details of landing their latest clients.

And I have Paul and Richard walk us through everything – where they met their clients, what they said to get a first meeting and how they turned that meeting into money. From the amount they charge to how they get their referrals, you’ll hear it all.

You’ll also hear…
√  The great approach Paul uses for introducing joint ventures to his prospects as part of his consulting service – and collects 15% of those deals in addition to his flat fee for consulting
√  How Paul uses an e-newsletter to build credibility
√  Suggestions for getting the conversation back on track during an opportunity analysis so that you don’t waste time
√  How Richard convinced a client to use him instead of the Jay Abraham mentoring program
√  Specific examples of how to use networking to gain more clients and referrals – including where these consultants go to meet prospects and what they say when they find them

Both Paul and Richard agree that in order to be successful you need to get out there and be persistent. And they also say you need to make sure you’re practicing what you’re preaching. In other words, don’t forget to apply the HMA system’s USP and core principles to your consulting practice so that you can be an example of how well it works.

Because real life scenarios are sometimes different than the textbook ones, it’s always a good idea to hear how other consultants are turning their acquaintances into clients. And that’s what this interview is all about. It’s around 40 minutes long and is full of advice and tips on how to make the most of your consulting practice. Enjoy.

For more information, go to http://www.hardtofindseminars.com.