Blog For Marketing By Michael Senoff

In this conference call, you’ll hear from Richard, Dave Flannery, Paul Flood and others as they discuss the newest and most effective techniques for HMA consultants.

Richard starts the conference off by explaining how the HMA system is a “lean marketing” system because it creates efficiencies in businesses. This is a concept you might want to use when explaining your consulting practice to businesspeople because many of them are already familiar with the similar process known as “lean manufacturing.”

Richard then goes on to talk about how a USP can sometimes be used to change the demand of the marketplace. For example, Domino’s Pizza changed market demand with its USP. At first, the public just thought they wanted a pizza. Domino’s USP made them realize they wanted one delivered in 30 minutes or less. And you’ll hear examples of how you can change market demand with a USP – and when to try to do it.

Dave talks about his exciting, new deal with a recycling company to take it international and about how he made sure those negotiations went in his favor.

You’ll also hear…
√  How to effectively use the HMA’s USP of growing a client’s business “20-100 percent in 90 days” – even when you know that kind of growth isn’t going to be possible
√  Good ideas for helping (and profiting from) clients who can’t afford your normal consulting fees
√  How to use the peak time of a mostly seasonal business to increase the sales of its down season
√  Dave’s advice on referrals – Do this and never ask for a referral again
√  Ways to make sure one of your clients doesn’t monopolize too much of your time

In addition to the discussion, consultants also bring up their most pressing questions, get feedback, and walk away with some pretty innovative solutions. And it’s always a good idea to hear how others have solved their problems because you never know when you’re going to encounter something similar.

This audio is about 45 minutes but will probably seem more like 15. It’s full of insight and information. Enjoy

In this conference call, consultants discuss the areas of their HMA businesses that seem to be working for them and the areas that they are working on. And Richard talks about a new affiliate opportunity that you may want to find out if you qualify for. With the program, you won’t need to work with clients one on one. You’ll just direct certain prospects to a site and earn 40% commission on the products they buy. It’s perfect for smaller businesses that may not be able to afford your usual rates.

Also in the audio, you’ll hear consultants talk about where they’ve been getting their latest clients and how they’ve been closing those accounts.

Here’s a Quick Guide To The Main Points of the Conference:
Consultants discuss….
√ Ideas for newer consultants who may be finding it hard to drum up excitement over their USPs
√ Three ways HMA consultants can help clients who can’t afford one-on-one services
√ Ways to help the HMA system appeal to the UK population without seeming too aggressive or “over the top”
√ Ways to combine the USP with another step (like the database step) to see results both you and your client will benefit from
√ What to do (and charge) when your client has many different products and needs more than one USP
√ What to do for certain clients, like financial planners, who aren’t allowed to use testimonial letters to promote their businesses – and ways to get around that
√ Group training ideas that will maximize your time and increase your profit

Richard also talks about the importance of the USP and why you might not want to work with people who don’t see the value in it. And consultants share examples of how they are bending the flexible HMA system to meet the needs of their clients. This audio is about an hour long and is full of new ideas and opportunities. Enjoy.

For more information, go to http://www.hardtofindseminars.com.

Dave’s been busy since the last time we talked, and not just with his HMA practice. He’s also written a book called The Four Absolute Unbreakable Laws for Making Huge Profits. And in this audio, you’ll hear Dave talk a little about his book and a lot about how he runs his HMA business so smoothly.

If you’re wondering how he gets it all done – working with eight clients while still having time to write newspaper columns and a book – you’re probably doing too much for your clients. According to Dave, if you spend more than a couple hours a week on any one client, you’re doing more than you’re getting paid for. The HMA system is set up to work like a partnership where you guide clients on the ways they can grow their businesses, not do it for them.

So Dave talks about how he makes sure his clients know exactly what their role is going to be in the HMA process – right from the Opportunity Analysis.

Other Important Issues Discussed In This Update
√  What “barrier-ism” is and why Dave won’t work with anyone who has it
√  Why you have to sell the database step – and ways to do that
√  What you should immediately do if your client doesn’t have a database in order to get one up and running ASAP
√  What Dave suggests his clients do to integrate their USPs – especially if they have thousands of business cards and letterheads already printed out without one
√  How Dave writes his USPs in one day – and what they look like for clients with everyday commodity products
√  Why Dave accompanies his clients to their Joint Venture meetings to talk on their behalf – and what he says
√  How Dave deals with the subject of added expenses (like postage) right from the start

Dave is looking for ten testimonials for his new book. (And if he gets a particularly good one, it’s going on the cover!) So if you’re interested, contact me and if you’re one of the first ten people to respond, I’ll have Dave send you a pre-published draft. This could be a great opportunity to get your name and business out there.

You can really benefit from these recordings with Dave. He’s a highly successful HMA consultant who keeps his skills sharpened.

For more information, go to http://www.hardtofindseminars.com.