Blog For Marketing By Michael Senoff

In this conference call, consultants from around the world discuss the many ways they’re growing their businesses and closing more deals.

Richard Emmons starts the conference off by sharing how he combined Dave Flannery’s cost reduction step with Ed the taxman’s tax presentation to close a nice deal (and save his client a significant amount of money without really doing anything).

And Mark talks about how he plugs a company’s numbers into his spreadsheet calculator to demonstrate not only why they should hire him but also how the HMA steps are laid out. And Paul talks about how he shows prospects proposals that outline growth and explain projected results – to make closing the deal a “no-brainer.”

More Key Parts To The Conference Call
√  A good description of the typical HMA client – what industries respond well to the HMA system, how much money they usually bring in and how long they’ve generally been in business
√  Why you may not want to make “pure contingency” deals anymore – and some variations on the idea that are worth considering
√  A simple and surefire way to get perfect testimonials every time – lengthy ones that praise your work and outline your specific results
√  Ideas for getting free media exposure and your name out there
√  When and how to address a company’s web presence during an opportunity analysis
√  Fresh ideas for finding new clients

It seems like consultants agree – if you show prospects the measurable growth they can expect with the HMA system, they’ll be able to see just how comparatively small your fees really are. And Mark’s spreadsheet seems to be a great way to illustrate that. So he’s allowing me to post it in the HMA University.

This conference call is only about a half an hour long but, like always, it’s packed with a lot of valuable information. Enjoy.

For more information, go to http://www.hardtofindseminars.com.

Meet David Flannery He want’s to become the world’s number one HMA Consultant. David is from Ireland and he is 35 years old. David graduated with an MBA at the top of his class and has fifteen clients willing to pay close to $20,000 each for his consulting services. What’s so special about David? Is he some kind of fast cash superman? What separates him for you? You’re about to find out in this first of several recordings. Dave has agreed to let me record and document his clime to the top of the HMA consulting world.

This first part interview is all about how David got his first 25 appointments. And then you’ll hear exactly what he says to close three out of four prospects. I hope you find this recording with David helpful. You can do what David had done. The only difference between him and you is what’s in your mind. It’s all about your belief in your self and execution. Go for it! I believe in you. These 25 appointments made Dave over over $50,000 in less them 10 days. He stands to make another $150,000 from future consulting fees. His results are not typical but are proof that they are obtainable if you have the ability to just do it.

For more information about how to make money as a marketing consultant call 858-274-7851 or e-mail me at Michael@michaelsenoff.com.

For more information, go to http://www.hardtofindseminars.com/AudioclipsH.htm.

In the following two interviews, you’ll hear me explain to Mark how to make some fast money writing for other people. This is a consultation that I did with a gentleman named Mark who needed some advice in “kick starting” is copywriting business. This short recording is packed with great information for new and veteran copywriters! You may get some ideas for business avenues that you haven’t thought of before.

At the beginning of our conversation, Mark was mainly concerned about what the name of his copywriting business should be. His first thought was to use his surname. However, he believed that his surname might be too unusual for someone to pronounce. You’ll hear how we discuss sole proprietorships and the option of incorporating after getting started, obtaining customers, and making some money. Find out what Mark finally decides to use as his business name.

Listen as I give Mark an idea about obtaining copywriting work by researching Ebay. Look for closed auctions for big ticket items where the item did not sell. Look at the Ebay ad to see what could have made the item sell. Sometimes it is simply because there was no research done on the item and thus, there was not a good description of the item or its features.

Contact the seller by email and negotiate to re-write the ad and re-run the auction. If the item sells, you would get a negotiated percentage of the sales price. Of course, you would need an option agreement and some sort of non-disclosure agreement as well as software that would prohibit the seller from printing or copying your ad – but you’ll hear me explain the details of everything you would need to accomplish this. Listen as I give example of a generic email that could be modified for any auction and sent to sellers.

I advise Mark to research unsuccessful closed auctions for boats, houses, machinery, and other high priced items. And don’t just stay with Ebay. Look into the real estate market for beautiful homes that just aren’t selling. Most of the time, real estate ads just don’t do a good enough job of explaining the real advantages of owning that particular home. The very best way to advertise a home is to interview the current homeowner about the home itself, the neighborhood, the schools, etc. – important things that real families are interested in.

Listen to my own experience with using written copy in conjunction with audio for both a product and for real estate.

Mark certainly loved that idea and was going to start researching completed auctions for big ticket items on Ebay right away! The key is to identify poor ads for great products. You must also learn to negotiate well and then you will have a great niche market!

For more information, go to http://www.hardtofindseminars.com/Copywriting.html.