Blog For Marketing By Michael Senoff

Alex Whiting a highly successful marketing consultant kept coming across my Website, www.hardtofindseminars.com, and decided we should talk. As I interview Alex, he explains how he developed his marketing skills as a consultant to earn a minimum of $1,000 an hour and increase his business. Listen to learn how one free e-mail produced $100,000 in consulting fees with a local Chamber of Commerce.

The purpose of this interview is to share Alex Whiting’s high-powered marketing advice for starting a business, prospecting, qualifying, marketing, getting referrals, pricing, and closing that will help you be a successful consultant and enable you to avoid typical mistakes as you work to increase your business.

During the interview with Alex, you will learn about

√  Alex’s background and how he got started
√  Benefit of understanding how people react and what they need to hear before they’re ready to buy
√   How “liking to help people” and “building trust” are critical to being a good consultant
√  Importance of continuous learning and making improvements in marketing techniques
√  Marketing mistakes to avoid tips for providing value
√  Leveraging information you learn, sharing information with others, and stepping out of the box to see what can be done differently
√  Tips for lead generation, qualifying potential clients, and best ways to enter into a consulting situation
√  Setting monthly service fees and retainers and establishing agreements for obtaining a percentage of increased business.

For more information, go to http://www.hardtofindseminars.com/27_Year_Old_Buy_Wonder.htm.

Do you have a passion for Marketing, dabble in it, but feel that you need a systemized approach in order to be successful? If so, you will really enjoy this consultation that I did with a gentleman named Matthew.

I describe Matthew as a life-long learner. An accountant by trade, Matthew knows that Marketing is his ultimate goal. He has even has realized what his niche market will be. He has studied all of the Marketing gurus and is very well-read in many areas. He already has three clients that he advises but feels that he needs a “system” that will help him to help his clients more and will give him the confidence to dive into his niche market.

When he found www.hardtofindseminars.com and listened to several of the audio recordings available about the HMA System, Matthew had to know more. In this audio, you will hear Matthew’s personal and vocational history and I discover some of the opportunities that are sitting right under Matthew’s nose!

Subsequently, I answer Matthew’s questions about the resources and the support that he would receive from me if he chooses to become an HMA Consultant. Matthew takes the time to view what would become his personal selling machine – an Internet-based PowerPoint presentation that would be customized specifically for him. When Matthew sees all of the HMA resources, his reactions are priceless

You will be a fly on the wall when you hear Matthew realize that the HMA System is the missing link that he has been searching for to fulfill his dream of becoming a Marketing consultant. Needless to say, we end the conversation with me welcoming Matthew to the team as our newest HMA Marketing Consultant

If you have looked into the HMA System and feel that you have some unanswered questions, I encourage you to listen to this consultation with Matthew. He’s a down to earth guy who probably had many of the same questions that you may have about becoming a Marketing consultant. In any case, it’s an enjoyable conversation that I know will enlighten you.

For more information, go to http://www.hardtofindseminars.com/Audioclips_Fast_Cash.htm.

You can have a very voluble information product by dinner tonight if you have a mouth and a phone and the ability to record a two way call. This is a consultation that I did with a lady named Sherda. It seems that Sherda’s dream to start an e-commerce site was shattered because the company that she hired for assistance not only did her many disservices, but cost her a great deal of money. At wits end, Sherda contacted me for advice. I was so touched by her plight that I agreed to do a one-hour consultation with her to talk about her current e-commerce site’s failure. We then talked at length about how to set up a successful business selling information products.

This consultation is a treasure for anyone who is in a quandary about how to get ideas for an information product and how to turns those ideas into a reality and a success. It all stems from identifying your “passion” and then implementing the ideas that I suggest to Sherda. The possibilities are endless! You will hear how a conversation starting out with a very discouraged Sherda turned into an exciting new adventure that she just couldn’t wait to begin! Michael: So, what I’m getting at if you’re going to sell something, I would really advise thinking about selling information. The best business in the world, the best thing to sell is to sell information.

For more information, go to http://www.hardtofindseminars.com/Audioclips_Fast_Cash.htm.