Blog For Marketing By Michael Senoff

Have you ever considered owning your own consulting business? In this interview, I talk with Sam Bowman, a successful marketing consultant from Nashville, Tennessee, who was trained in a sales and marketing system that is almost identical to the Hidden Marketing Assets (HMA) system. Based upon his experience with real face-to face selling and all the planning that goes with it, Sam explains what it takes to be successful as a marketing consultant.

The purpose of this audio tape is to share Sam Bowman’s key strategies for starting and operating a successful consulting business and how he applied a sales and marketing system that works.

During this discussion, you will learn about:

√  Required traits and competencies of a successful consultant
√  Getting started and projecting revenue
√  How to get clients, number of calls, and ratio of calls to appointments
√  Identifying the right clients and which clients to avoid
√  Setting appointments and pre-qualifying
√  Pre-call planning and handling appointments
√  Importance of a client needs assessment and what to look for
√  The proposal, agreement, pricing, and getting paid.

Once you listen and learn from Sam’s consulting experience, you will be able to apply these methods to your own consulting business and reap the rewards of owning this type of business.

For more information, go to http://www.hardtofindseminars.com/AudioclipsD.htm.

If you are unfamiliar with Gary Halbert, you are in for a treat. This guy is my favorite marketing instructor on the subjects of direct mail and how to write killer advertising copy. He delivers marketing information in a powerful style, without all the BS. Gary’s pre-1994 material is hard to find. Jay Abraham has done several joint ventures with Gary so I have run across a lot of his work.

Go to my Products page to see which Gary Halbert programs I have available. How much would you pay to attend a Gary Halbert seminar? Here is a recording from a Group M Marketing seminar in Hot Springs, Arkansas, put on by Bill Myers in the early 1990s. Enjoy this 31-minute recording featuring Gary Halbert. You’ll love it!

For more information, go to http://www.hardtofindseminars.com/Copywriting.html.

Even though I had heard his name for years, I never gave Hershell much thought until I was searching for one of his books, “World’s Greatest Direct Mail Sales Letters Of All Time.” This book is not to be confused with a similar book by Richard Hodgson titled “The World’s Greatest Direct Mail Sales Letters Of All Time.” An interesting fact I learned about Hershell is that within the Collector’s Plate industry he is known as the “King of Direct Mail.” You may have seen collector’s plates advertised in the Sunday newspaper and other widely-circulated publications. I used to wonder why so many people invested in these plates until I talked with Hershell personally.

Hershell Gordon Lewis is a well-connected expert who has been involved in the direct mail industry for many years. He is the author of more than twenty books on advertising and marketing, and is the former chairman of BJK&E Direct. He now heads Lewis Enterprises, a creative source. He is also chairman of Communicomp, a full-service direct marketing agency affiliated with True North Communications based in Fort Lauderdale, Florida.

On this audio clip, prepare to receive a real history lesson on some amazing things. My conversation with Hershell was one of my most interesting, illuminating talks. In it, I take you from the days of Hershell’s first direct selling job as a door-to-door salesman through his development and evolution into a prestigious, powerhouse ad agency owner. This is one talk you will feel compelled to listen to three or four times. It is that eye opening.

For more information, go to http://www.hardtofindseminars.com/Copywriting.html.