Blog For Marketing By Michael Senoff

Here’s what you are about to learn:

What you’ll hear in the first section is a real client calling me for for the first time looking for marketing help for his cheese business. Then, you’ll hear me call Richard for coaching advice on how to perform the opportunity analysis interview with this prospect.

Richard has 17 years of experience conducting hundreds of business opportunity analysis sessions with clients ranging from Mom and Pop small businesses to multi million dollar corporations. Richard will use his years of “in-the-field” experience to give me a 20 minute coaching session of his best advice on what to do before I call my prospect.

Then, you’ll hear me call the prospect and conduct the Opportunity Analysis for real. Listen in as I hunt for information about his business. You’ll hear how I distinguish how my consulting is different from other marketing consultants. You’ll hear me offer my services with my unique risk-free guarantee. You’ll hear all the exciting, fun, educational and profitable details in this part of the lesson. But even more importantly…you will see how easy this is…and exactly why you can just as easily…do the exact same thing!

And, finally, at the very end of part three is what we all want to hear from our prospects. It’s the client calling me back to hire me as a consultant. You’ll hear him take my mailing address down so he can send me the money via Federal Express. This was only the second time I have used this Opportunity Analysis Worksheet to sell consulting services. The first is in another recording below with an accountant from Australia.

This is real, as it happened, and it’s absolute proof you can do this too. Other consulting opportunities will tell you how to get clients. They’ll give you loads of unnecessary untested client generating tools. They’ll give you post cards, newspaper ads and fancy calculators. You do not need all that stuff. All you need is one thing that works. They’ll tell you how to get clients but I’ll show you how. I’ll offer you PROOF! All you have to do is follow this proven “recipe”. Now go get some clients. And once you have a client, let me show you what to do with them by using Richard’s Marketing Consulting Training System.

Go to this link below for what you get with the system, the price, offer and risk free guarantee.

http://www.hardtofindseminars.com/HMA_Details.htm

If you have not listened to these audio recording and interviews yet, make sure you do so.

Go to http://www.hardtofindseminars.com/AudioclipsH.htm

In this third recording in my series with Nick, the owner of Advanced Hosting Networks, now Chihosting.com I make a presentation to Nick about how to utilize his USP in the company’s day-to-day customer activities. In my excitement to create a great presentation, I whipped up a “straw man” web application that not only includes the items in his USP, but that I suggest be the basis for a real application that could be developed to assist his service representatives in answering the phone, capturing information, and especially to obtain new customers. In that respect, this is more of a Workshop than simply a recording. Do you want to be part of this interactive session? Before beginning the recording, go to http://www.hardtofindseminars.com/ANH.htm and you can review and go through the exact same screens that I discuss with Nick as you listen.

Go ahead – it’ll be fun. I love this presentation because it shows how Nick’s USP becomes an integral part of his business activities. Listen carefully to the role playing between a service representative and a caller to see how to gather information in an automated fashion and ways to present your USP to potential customers. You may even get some tips about how to talk to potential customers. For example, in our role playing, see how many I call the customer by his first name – an important sales and customer support tool!

For more information, go to http://www.hardtofindseminars.com.

This next recording is a follow-up to the consulting call I did with Nick above, the owner of Advanced Hosting Networks. You may recall that I asked Nick’s permission to call some of his newer customers in an effort to determine what is important to people as they shop for a web hosting provider.

I put on my Customer Service hat and made the calls that are on this recording. Some of the highlights of my calls include:

√  Everyone I talked to were very appreciative of my call and it made a difference in how they viewed the customer service that Nick’s company provided.

√  I found the most common reasons why people chose Nick’s company over the thousands of other web hosting companies.

√  I was able to talk about some of the items in Nick’s Unique Selling Proposition that we had determined during our consulting call. You will hear how happy these new customers were when they heard these items and how it confirmed to them that they had made the right choice.

Probably the most outstanding thing that was accomplished was that my calls uncovered some questions that customers had about setting up their web sites that they hadn’t even inquired about yet. You will hear how this proactive approach to customer service can really make a difference and begin what will hopefully be long term relationships between these customers and Nick’s web hosting company.

For more information, go to http://www.hardtofindseminars.com.